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Profiles in healthcare communications最新文献

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Kids are different. 孩子们不一样。
Profiles in healthcare communications Pub Date : 2006-05-01
{"title":"Kids are different.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Medical University of South Carolina Children's Hospital is embarking on a campaign called Kids Are Different that targets the state's parents and caregivers. The effort promotes the entire facility and positions the hospital as the most comprehensive center in South Carolina that is also home to the region's only intensive neonatal unit. Television spots and print and billboard ads are currently running. The promotion is slated to run through the end of the year.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"22 3","pages":"20-4, 2"},"PeriodicalIF":0.0,"publicationDate":"2006-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26121921","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Awareness. Holy Name Hospital, Teaneck, NJ. 意识。新泽西州蒂内克圣名医院
Profiles in healthcare communications Pub Date : 2006-05-01
{"title":"Awareness. Holy Name Hospital, Teaneck, NJ.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>In New Jersey, Holy Name Hospital, a 361-bed facility, has launched a campaign to announce the arrival of the new director of the Interventional Institute. The hospital's marketing team created radio spots, print ads, and freestanding inserts to alert the general pubic about the new doctor on staff, who comes with a world class reputation. The campaign features print ads with testimonials from real-life patients who have successfully undergone the interventional surgery.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"22 3","pages":"25-7, 2"},"PeriodicalIF":0.0,"publicationDate":"2006-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26185049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Michigan health system launches integrated campaign using patient testimonials. 密歇根卫生系统利用病人的证词发起了一项综合运动。
Profiles in healthcare communications Pub Date : 2006-05-01
{"title":"Michigan health system launches integrated campaign using patient testimonials.","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Spectrum Health System in Michigan recently launched The Right Decision campaign, which totes the system's heart center and cancer facilities. The effort is underway with aggressive print ads, television and radio spots, and Web site promotion. The 1,000-bed, acute-care system hopes to raise awareness of the heart and cancer centers through real-life patient testimonials.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"22 3","pages":"1-9, 2"},"PeriodicalIF":0.0,"publicationDate":"2006-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"26121919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Women's health. 妇女的健康。
Profiles in healthcare communications Pub Date : 2006-01-01 DOI: 10.1097/00000446-199708000-00008
Katrina Lane-Krebs
{"title":"Women's health.","authors":"Katrina Lane-Krebs","doi":"10.1097/00000446-199708000-00008","DOIUrl":"https://doi.org/10.1097/00000446-199708000-00008","url":null,"abstract":"Spirit of Women is a national network for women's health, comprising hospitals, physicians, nurses, therapists, and corporate partners. The network has one goal: to inspire and educate women and their families to better health.","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"22 4 1","pages":"17-9, 2"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"61419166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Integrated marketing. 整合营销。
Profiles in healthcare communications Pub Date : 2006-01-01 DOI: 10.2307/3008145
J. Eatman, Helen D. Hebert, Todd Sutton, Jan-Japp Van-Duin, Lyda Adams Carpen, Jason Fleck, Bo Bodenhammer, Shannon Clegg, T. George, S. Hensley, Helen D. Hebert
{"title":"Integrated marketing.","authors":"J. Eatman, Helen D. Hebert, Todd Sutton, Jan-Japp Van-Duin, Lyda Adams Carpen, Jason Fleck, Bo Bodenhammer, Shannon Clegg, T. George, S. Hensley, Helen D. Hebert","doi":"10.2307/3008145","DOIUrl":"https://doi.org/10.2307/3008145","url":null,"abstract":"St. John Health consists of nine hospitals throughout southern Michigan. Recently, in an attempt to brand the system as the state's premiere place for medical services, the system launched 'Real Medicine', a campaign that brands all nine hospitals together. Using print, radio, and television spots, the effort also integrates direct mail collateral and brochures to reach consumers.","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":"22 4 1","pages":"24-7, 2"},"PeriodicalIF":0.0,"publicationDate":"2006-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.2307/3008145","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68485869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 30
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