{"title":"In a sea of competition, putting the patient first.","authors":"Kandace McLaughlin","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>Although Hoag Memorial is in a county with more than 30 other hospitals, a unique branding campaign has helped to establish its facility as one that considers patients a top priority. With creative guidance from the Larson Group, Hoag developed the \"Always First\" campaign.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2007-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Profiles in healthcare communications","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Although Hoag Memorial is in a county with more than 30 other hospitals, a unique branding campaign has helped to establish its facility as one that considers patients a top priority. With creative guidance from the Larson Group, Hoag developed the "Always First" campaign.