{"title":"The Effect of Relationship Benefits on Relationship Commitment and Customer Loyalty in the Beauty Service Industry","authors":"Eun-young Park","doi":"10.20402/ajbc.2023.0053","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0053","url":null,"abstract":"Purpose: This study examines the impact of relationship benefits on relationship solidification and loyalty of customer who frequent stores offering beauty services. It also highlights the importance of establishing a positive relationship with customers at the site where beauty services are provided.Methods: The SPSS Ver. 22.0 program was used to conduct frequency, factor, reliability, and regression analyses. From March 6 to April 1, 2023, 240 customers who visited stores offering beauty services in Seoul and the metropolitan area were surveyed, and 232 copies were used as final analysis data, excluding eight copies that could not be used as samples,Results: First, relationship benefits have a positive effect on relationship cohesion. In particular, information benefits have the greatest influence cohesion, followed by trust benefits and special treatment benefits. Furthermore, relationship benefits have a positive effect on customer loyalty, and among them, trust benefits had the greatest influence on customer loyalty, followed by information benefits and special treatment benefits. Second, relationship solidarity positively affects customer loyalty.Conclusion: Relationship benefits, which are subjective benefits perceived by customers through experience, place a premium on the formation of positive relationships with customers. Moreover, maintaining an emotional state of affection for beauty services can lead to efficient management performance through continuous economic exchange relationships.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":"54 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82163423","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Effect of Customer Engagement on Customer Value Creation and Subjective Well-being","authors":"Younghee Sheen","doi":"10.20402/ajbc.2022.0027","DOIUrl":"https://doi.org/10.20402/ajbc.2022.0027","url":null,"abstract":"Purpose: This study analyzes the intermediate effect of customer value creation on the relationship between customer engagement and subjective well-being. It highlights the importance of customer engagement and interest while, validating the impact of customer's psychological happiness and satisfaction through customer value creation.Methods: Using the SPSS Ver.21.0 program as an analysis method, this study performed frequency analysis, factor analysis, reliability analysis, and three-stage mediated multi-regression. The survey included 240 customers who experienced experience and demonstration services at the cosmetics stores in Seoul and the metropolitan area from December 3 to 31, 2021. For the analysis, 232 samples were used, excluding 8 samples that were deemed unusable.Results: First, customers who experienced experience and demonstration services in cosmetics stores have a positive effect on customer value creation. Furthermore, this positive effect extends to customers' psychological well-being and satisfaction. Second, in the context of the relationship between customer information and subjective well-being, customer value creation has been demonstrated to have a partial mediating effect.Conclusion: Experience and demonstration services offer by cosmetics stores with high-quality content can enhance customer participation and encourage active customer engagement. Consequently, they contribute in, improving functional satisfaction, enjoyment and social value for customers. By efficiently achieving mutual value creation between companies and customers through leveraging such customer information, these services can function as strategic marketing tools. Moreover, they play a crucial role in completing the image improvement of companies and their cosmetic products by projecting customers' happiness on to cosmetics and services offered.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89859212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A Systematic Review of the Effects of Non-invasive Care on the Body","authors":"Tae-Oim Kim, Ki Han Kwon","doi":"10.20402/ajbc.2022.0079","DOIUrl":"https://doi.org/10.20402/ajbc.2022.0079","url":null,"abstract":"This study aimed to provide a more comprehensive understanding of non-invasive care by investigating, comparing, and describing the effects of non-invasive care on the human body, its needs, and the feelings of people receiving non-invasive care, and to explore how non-invasive care can synergize or influence modern contactless care. This narrative review included 44 articles selected from 22,222 articles referenced from PubMed, Google Scholar, Research Gate, and RISS databases using the PRISMA flowchart. Based on advanced cosmetic technology, non-invasive management was reconsidered and summarized for its effect on immunity and pain by directly focusing on non-invasive skin massage. This review demonstrates the utility of non-invasive management for cosmetic and therapeutic purposes since it provides the highest understanding of non-invasive management, specifically massage. We aimed to satisfy needs by carefully reconsidering and identifying consumers’ desires to be beautiful and pain-free. We hope it will serve as a reference for those seeking pain relief and a beautiful appearance.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":"99 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89906074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dong-Myong Kim, Won-Jin Kim, Hyung-Kon Lee, Y. Kwon, Yeon-Mea Choi
{"title":"Efficacy in vitro Antioxidation and in vivo Skin Barrier Recovery of Composition Containing Mineral-cation-phyto DNA Extracted from Aloe vera Adventitious Root","authors":"Dong-Myong Kim, Won-Jin Kim, Hyung-Kon Lee, Y. Kwon, Yeon-Mea Choi","doi":"10.20402/ajbc.2023.0018","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0018","url":null,"abstract":"Purpose: This study aimed to extract phyto DNA from the adventitious root of Aloe vera and confirm its role in improving and regenerating skin and antiaging properties caused by blue light.Methods: Phyto DNA was extracted and a complex containing polylysine and Poly (amidoamine) was made. The antioxidant activity was confirmed using the DPPH method. The MTT test was performed on fibroblasts. The expression of SOD1, FLG, LOR, COL1A1, and MMP1 was measured using RT–PCR after blue light irradiation on HaCaT cells. The wound-healing test was performed. A phyto DNA complex cream formulation was created. Using this method, skin epidermal water loss was determined after human application.Results: At 0.85% of the cation polymer–phyto DNA complex concentration, 100% of fibroblasts survived. At 0.1% concentration, the antioxidant effect was 93%. After being exposed to blue light, only 40.4% of fibroblasts survived, but after being treated with a 100 μg/mL complex, 80.5% survived. At a mineral–cation-phyto DNA complex ratio of 10:1, the expression of skin barrier factors was highest. About 95.7% of HaCaT cells regenerated at 10:1 ratio of the mineral with phyto DNA complex in comparison to complex with only the minerals without phyto DNA.Conclusion: Phyto DNA from aloe vera’s adventitious root has no cytotoxicity, has excellent DPPH free radical scavenging ability, and can mitigate blue light cytotoxicity. It can improve skin barrier function by increasing the expression of barrier factors via a synergistic action in a specific ratio composition of phyto DNA, cationic polymer, and mineral complexes.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":"359 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80210911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Anti-aging Effect of Sargassum patens Extract in UVA-irradiated Human Dermal Fibroblasts","authors":"J. Shim","doi":"10.20402/ajbc.2023.0037","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0037","url":null,"abstract":"Purpose: Ultraviolet (UV) irradiation causes extrinsic aging of human skin. It is believed that UV irradiation caused aging phenomena such as skin erythema, wrinkle formation, and skin elasticity reduction.Methods: The effect of Sargassum patens extract on COL1A1 and MMP1 production in normal human dermal fibroblasts was investigated as a potential cosmetic raw material.Results: In this study, I assessed how Sargassum patens extract affected COL1A1/COL3A1/MMP1/SODs/Catalase mRNA expression and protein production of Collagen, type I and MMP1. Quantitative real-time reverse transcription–polymerase chain reaction demonstrated that the Sargassum patens extract increased the mRNA levels of COL1A1/COL3A1/SOD2/CAT genes. Additionally, when compared to UVA-treated dermal fibroblasts, collagen and type I protein increased in Sargassum patens extract-treated conditions. Furthermore, MMP1 mRNA and secreted MMP1 protein expression were reduced by Sargassum patens extract treatment. According to these findings, Sargassum patens extract increased antiaging and antioxidative effects in dermal fibroblasts.Conclusion: Therefore, I identified the antiaging effects of Sargassum patens extract, and these findings indicated that Sargassum patens could be a pharmaceutical ingredient for skin antiaging. Based on this, I expected to conduct additional research on Sargassum patens extract for cellular mechanisms.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87955663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
J. Kang, S. Hyun, Hyo-Min Kim, Dan-Hee Yoo, Hang-Eui Cho, In-Chul Lee
{"title":"Antioxidant and Pro-collagen Synthesis Activities of the Eriobotrya japonica Leaf Extract Using Enzyme","authors":"J. Kang, S. Hyun, Hyo-Min Kim, Dan-Hee Yoo, Hang-Eui Cho, In-Chul Lee","doi":"10.20402/ajbc.2023.0027","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0027","url":null,"abstract":"Purpose: We conducted a study that examined the physicochemical properties of Eriobotrya japonica leaf enzyme-assisted extract (EJLE) from Jeju Island.Methods: EJLE was prepared using the pepsin enzyme. The antioxidant and antiaging effects of EJLE were investigated to determine its utility as a functional material.Results: In the analysis of total amino acids, 16 kinds of components were isolated from EJLE. The DPPH and ABTS radical scavenging activities of EJLE were found to be 97.19±0.24% and 96.91±0.02% respectively in 500 μg/mL. Inhibition activities of elastase by EJLE were confirmed. In fibroblasts, EJLE at 500 μg/mL demonstrated a procollagen synthesis activity of approximately 52%.Conclusion: Our results confirmed that EJLE induced antioxidants in cosmetic materials and increased procollagen synthesis on the skin.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":"32 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87961464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of the Correlation between Male Hair Cutting Technique and Hair Designer Job Efficiency","authors":"Jang-soon Park","doi":"10.20402/ajbc.2023.0010","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0010","url":null,"abstract":"Purpose: In this trend of modern society, the number of hair salons, barber shops, and men's cut specialty stores is increasing, but the job satisfaction of hair designers is negatively affected due to the increased number of customers and the decrease in job efficiency. Research on job techniques to be supplemented is needed.Methods: In order to study the effect and correlation of various cutting techniques such as cut out, cut between finger, shingling cut, push to cut, and check cut used in hair beauty industry practice on the job efficiency of hair designers, barber shop called LeeYongWon, in the southern region of Gyeonggi-do in 2022, barber shops, men's haircut shops, hair salons, etc. The survey was conducted targeting directors and hair designer employees, and analyzed using the statistical package program SPSS 21.0.Results: Among the cutting techniques used, the push to cut technique and shingling cut technique were found to induce effective reflection of hair designers in practice, and the cut between finger's technique, shingling cut technique, check cut technique were found to induce an increase in job satisfaction of hair designers.Conclusion: Based on the results of the study, it is possible to seek the promotion of hair designers' self-esteem and efficient job skills, and it is considered that they will provide basic data for the subsequent development of future cutting techniques.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81838270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Effect of Detox Lifestyle on Skin Care Satisfaction and the Client Quality of Life at a Skin Care Salon","authors":"Moon-joo Kim","doi":"10.20402/ajbc.2023.0017","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0017","url":null,"abstract":"Purpose: This study aims to investigate efficient operating measures for the effect of a detox lifestyle on skin care satisfaction and client quality of life in a skin care salon.Methods: A literature review was performed and a questionnaire was designed to assess detox lifestyle, skin care satisfaction and client quality of life in a skin care salon. Participants were selected using random sampling in Seoul and Kyunggi, Korea. In the final analysis, data from 313 respondents were collected from the 350 questionnaires distributed in June 2020. Factor analysis and multiple regression analyses were used to examine the relationship between variables. Results: Interms of the relationship between the detox lifestyle and skin care satisfaction and the quality of life for client at skin care salons, physical, mental and behavior habit factors on the detox lifestyle are related to satisfaction and quality of life for clients at skin care salons.Conclusion: It is necessary to improve the detox massage program at skin care salons and reproduce the treatment effect, to promote skin care salon service and advance skin care salon business performance.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86621877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Effects of Nail Service Consumer’s Indecisiveness on Purchase Intention and Purchase Delay","authors":"Youn-hee Lee, Sang-Dok Ji, So-jeong Park","doi":"10.20402/ajbc.2023.0043","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0043","url":null,"abstract":"Purpose: This study aims to verify the reactions of nail service consumers to indecisiveness during the service purchase process and the effect of indecisiveness on purchase intention and purchase delay. Moreover, it examines whether consumers’ indecisiveness affects their purchase intentions and purchase delay differently depending on the content of message framing presented by service providers. Finally, this study provides implications for nail shops to improve consumer satisfaction and their business performance through efficient and empirical data.Methods: A total of 621 questionnaires were distributed to women who experienced indecisiveness while using nail services or who suffered from chronic indecisiveness. Finally, 414 questionnaires were utilized, excluding 207 questionnaires that were unsuitable or inappropriate for the study. SPSS 26.0 and AMOS 26.0 were utilized for frequency analysis, factor analysis, reliability analysis, structural equation model analysis, and χ2 difference verification.Results: Findings confirmed that indecisiveness during the service purchase process has a significant effect on purchase intention and purchase delay among consumers of nail services. In addition, the message framing presented by the service provider was found to partially moderate the relationship between indecisiveness, purchase intention, and purchase delay of nail service consumers, depending on the message framing content.Conclusion: Consumers’ indecisiveness had a significant effect on their purchase intention and purchase delay. Therefore, nail service providers must develop a strategy that can reduce the factors of nail service consumers’ indecisiveness during the purchase process and improve their business performance by enhancing the personal capabilities of service providers, thereby increasing the satisfaction of nail service customers.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72975885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Comparison between the Biological Activities of Leaf and Flower Extracts of Osmanthus fragrans var. aurantiacus and Osmanthus asiaticus Lour. var. fragrans","authors":"Oh Sun Yoon","doi":"10.20402/ajbc.2023.0008","DOIUrl":"https://doi.org/10.20402/ajbc.2023.0008","url":null,"abstract":"Purpose: This study aims to verify the biological activities of leaf and flower extracts of Osmanthus fragrans var. aurantiacus (OF) and Osmanthus asiaticus Lour. var. fragrans (OA), which can be used in the cosmetics industry.Methods: Ethanol extraction of the flowers and leaves of OF and OA was performed to determine the total polyphenol and flavonoid content, the scavenging activities of DPPH and ABTS radicals, the inhibitory effects on elastase and tyrosinase, and antibacterial effects.Results: The total polyphenol content of leaf and flower extracts was determined to be 135.64 μg/mL and 80.06 μg/mL, respectively, for OF and 104.11 μg/mL and 71.64 μg/mL, respectively, for OA. The total flavonoid content of leaf and flower extracts was found to be 123.48 μg/mL and 86.20 μg/mL, respectively, for OF and 104.07 μg/mL and 78.13 μg/mL, respectively, for OA. At a concentration of 500 μg/mL, the DPPH scavenging activity of leaf and flower extracts was found to be 84.49% and 72.08%, respectively, for OF and 77.12% and 68.75%, respectively, for OA. The ABTS radical scavenging activity of leaf and flower extracts was determined to be 90.36% and 83.15%, respectively, for OF and 88.14% and 80.90%, respectively, for OA. The inhibitory effect of leaf and flower extracts on elastase was confirmed to be 58.31% and 46.14%, respectively, for OF and 51.22% and 39.26%, respectively, for OA. The inhibitory effects of leaf and flower extracts on tyrosinase were found to be 57.24% and 48.12%, respectively, for OF and 52.15% and 41.12%, respectively, for OA. Upon evaluation, the leaf and flower extracts of OF and OA exhibited antibacterial effects on Propionibacterium acnes (P. acnes) and Malassezia furfur (M. furfur).Conclusion: Among the ethanol extracts of the leaves and flowers of both species, the leaf extract of OF was confirmed to have not only an antioxidant effect but also a high inhibitory effect on elastase and tyrosinase, along with antibacterial effects. Therefore, it is expected to have high potential as a cosmetic material.","PeriodicalId":8508,"journal":{"name":"Asian Journal of Beauty and Cosmetology","volume":"35 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87186548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}