Journal of hospital marketing & public relations最新文献

{"title":"Pharmaceutical counterfeiting and the RFID technology intervention.","authors":"Alberto Coustasse,&nbsp;Cody Arvidson,&nbsp;Phil Rutsohn","doi":"10.1080/15390942.2010.493369","DOIUrl":"https://doi.org/10.1080/15390942.2010.493369","url":null,"abstract":"<p><p>Both nationally and internationally, pharmaceutical counterfeiting has become a problem that is threatening economic stability and public health. The purpose of the present research study review was to analyze the scope and severity of pharmaceutical counterfeiting and to establish if the implantation of the Radio Frequency Identification Device (RFID) model can more efficiently be used within the pharmaceutical supply chain to reduce the problem counterfeit drugs impose on public health and international economic stability. Results indicated that implementing the RFID model for tracking drugs at the item level in the pharmaceutical supply chain has potential to alleviate the scope of the counterfeit drug problem. Recommendations for how the pharmaceutical industry may sooner adopt the RFID model are made.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"20 2","pages":"100-15"},"PeriodicalIF":0.0,"publicationDate":"2010-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390942.2010.493369","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"29082692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An analysis of hospital brand mark clusters.","authors":"Stacy M Vollmers,&nbsp;Darryl W Miller,&nbsp;Ozcan Kilic","doi":"10.1080/15390942.2010.493365","DOIUrl":"https://doi.org/10.1080/15390942.2010.493365","url":null,"abstract":"<p><p>This study analyzed brand mark clusters (i.e., various types of brand marks displayed in combination) used by hospitals in the United States. The brand marks were assessed against several normative criteria for creating brand marks that are memorable and that elicit positive affect. Overall, results show a reasonably high level of adherence to many of these normative criteria. Many of the clusters exhibited pictorial elements that reflected benefits and that were conceptually consistent with the verbal content of the cluster. Also, many clusters featured icons that were balanced and moderately complex. However, only a few contained interactive imagery or taglines communicating benefits.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"20 2","pages":"87-99"},"PeriodicalIF":0.0,"publicationDate":"2010-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390942.2010.493365","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"29082691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Electronic medical records in long-term care.","authors":"Krista Phillips,&nbsp;Chris Wheeler,&nbsp;Josh Campbell,&nbsp;Alberto Coustasse","doi":"10.1080/15390942.2010.493377","DOIUrl":"https://doi.org/10.1080/15390942.2010.493377","url":null,"abstract":"<p><p>Long-term care (LTC) facilities possess unique characteristics in terms of implementation and utilization of electronic medical records (EMRs). The focus of LTC is on a population requiring care encompassing all aspects associated with quality of life rather than simply acute treatment. Because this focus is of a larger scale than traditional medical facilities, the priorities in the implementation and utilization of EMRs are higher in accessing patient history information. The purpose of this study was to determine the EMR utilization in the chronic care settings. In conclusion, the literature review performed does not support the fact that EMRs are currently being effectively and widely used in the LTC facilities.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"20 2","pages":"131-42"},"PeriodicalIF":0.0,"publicationDate":"2010-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390942.2010.493377","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"29082694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Uncompensated care and quality assurance among rural hospitals.","authors":"Doohee Lee,&nbsp;Chris Dixon,&nbsp;Paul Kruszynski,&nbsp;Alberto Coustasse","doi":"10.1080/15390942.2010.493374","DOIUrl":"https://doi.org/10.1080/15390942.2010.493374","url":null,"abstract":"<p><p>Health care disparities in rural areas remain significant in the U.S. health care industry. Uncompensated care makes health care disparities in rural areas worse, and rural hospitals are unfavorably positioned to compete with urban hospitals in the economic-downturn marketplace. How uncompensated care affects quality care among rural hospitals has been lightly investigated. Given that many rural residents experience difficulty accessing high quality care and given the importance of establishing quality care practice standards in a rural setting, we conducted a systematic literature review to identify some quality-care barriers and opportunities and suggested strategies to strengthen the position of rural hospitals in response to uncompensated care.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"20 2","pages":"116-30"},"PeriodicalIF":0.0,"publicationDate":"2010-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390942.2010.493374","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"29082693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Physician offices marketing: assessing patients' views of office visits.","authors":"Dennis Emmett,&nbsp;Ashish Chandra","doi":"10.1080/15390940903450958","DOIUrl":"https://doi.org/10.1080/15390940903450958","url":null,"abstract":"<p><p>Physician offices often lack the sense of incorporating appropriate strategies to make their facilities as marketer of their services. The patient experience at a physician's office not only incorporates the care they receive from the physician but also the other non-healthcare related aspects, such as the behavior of non-health professionals as well as the appearance of the facility itself. This paper is based on a primary research conducted to assess what patients assess from a physician office visit.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"20 1","pages":"26-33"},"PeriodicalIF":0.0,"publicationDate":"2010-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390940903450958","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"28631903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A decision support tool for identifying abuse of controlled substances by ForwardHealth Medicaid members.","authors":"Allan T Mailloux,&nbsp;Stephen W Cummings,&nbsp;Mrinal Mugdh","doi":"10.1080/15390940903450982","DOIUrl":"https://doi.org/10.1080/15390940903450982","url":null,"abstract":"<p><strong>Objective: </strong>Our objective was to use Wisconsin's Medicaid Evaluation and Decision Support (MEDS) data warehouse to develop and validate a decision support tool (DST) that (1) identifies Wisconsin Medicaid fee-for-service recipients who are abusing controlled substances, (2) effectively replicates clinical pharmacist recommendations for interventions intended to curb abuse of physician and pharmacy services, and (3) automates data extraction, profile generation and tracking of recommendations and interventions.</p><p><strong>Methods: </strong>From pharmacist manual reviews of medication profiles, seven measures of overutilization of controlled substances were developed, including (1-2) 6-month and 2-month \"shopping\" scores, (3-4) 6-month and 2-month forgery scores, (5) duplicate/same day prescriptions, (6) count of controlled substance claims, and the (7) shopping 6-month score for the individual therapeutic class with the highest score. The pattern analysis logic for the measures was encoded into SQL and applied to the medication profiles of 190 recipients who had already undergone manual review. The scores for each measure and numbers of providers were analyzed by exhaustive chi-squared automatic interaction detection (CHAID) to determine significant thresholds and combinations of predictors of pharmacist recommendations, resulting in a decision tree to classify recipients by pharmacist recommendations.</p><p><strong>Results: </strong>The overall correct classification rate of the decision tree was 95.3%, with a 2.4% false positive rate and 4.0% false negative rate for lock-in versus prescriber-alert letter recommendations. Measures used by the decision tree include the 2-month and 6-month shopping scores, and the number of pharmacies and prescribers. The number of pharmacies was the best predictor of abuse of controlled substances. When a Medicaid recipient receives prescriptions for controlled substances at 8 or more pharmacies, the likelihood of a lock-in recommendation is 90%.</p><p><strong>Conclusion: </strong>The availability of the Wisconsin MEDS data warehouse has enabled development and application of a decision tree for detecting recipient fraud and abuse of controlled substance medications. Using standard pharmacy claims data, the decision tree effectively replicates pharmacist manual review recommendations. The DST has automated extraction and evaluation of pharmacy claims data for creating recommendations for guiding pharmacists in the selection of profiles for manual review. The DST is now the primary method used by the Wisconsin Medicaid program to detect fraud and abuse of physician and pharmacy services committed by recipients.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"20 1","pages":"34-55"},"PeriodicalIF":0.0,"publicationDate":"2010-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390940903450982","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"28631909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A model for reducing health care employee turnover.","authors":"Paul Nowak,&nbsp;Gary Holmes,&nbsp;Jim Murrow","doi":"10.1080/15390940903450925","DOIUrl":"https://doi.org/10.1080/15390940903450925","url":null,"abstract":"<p><p>Explaining the rationale as to why employees leave their jobs has led to many different strategies to retain employees. The model presented here seeks to explain why employees choose to stay or to leave their place of employment. The information from the analysis will provide managers with well-tested tools to reduce turnover and to ascertain what employees value from their work environment in order to help the organization to retain those employees. The model identifies key factors that management can utilize to provide barriers to exit and retain professional employees in their health care units. Recommendations are provided that reward loyalty and build barriers to exit.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"20 1","pages":"14-25"},"PeriodicalIF":0.0,"publicationDate":"2010-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390940903450925","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"28631907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Alternative quality measures and profitability of hospital inpatient services offered.","authors":"Donald R Self,&nbsp;Charles E Hegji,&nbsp;Robin M Self","doi":"10.1080/15390940903450917","DOIUrl":"https://doi.org/10.1080/15390940903450917","url":null,"abstract":"<p><p>In this analysis, we study the relationship between hospital quality and hospital profits for a sample of 88 Alabama (USA) hospitals. Quality is measured by three groups of procedures performed on newly admitted patients as suggested by the Center for Medicare and Medicaid Services and the Health Quality Alliance (HQA) as well as a weighted quality measure. Profit is measured for eight hospital services. Profits from cardiac care were most responsive to the quality measures studied. Moreover, profits from six of the inpatient services increased as the weighted quality measure increased. Finally, in two cases quality increased with the relative number of employees a hospital utilized.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"20 1","pages":"2-13"},"PeriodicalIF":0.0,"publicationDate":"2010-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390940903450917","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"28631900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Virtual atmospherics: a new key to patient satisfaction.","authors":"W Randy Clark","doi":"10.1080/15390940903451006","DOIUrl":"https://doi.org/10.1080/15390940903451006","url":null,"abstract":"<p><p>Hospitals and other medical providers are intentional with respect to reinforcing desirable personal and emotional characteristics such as safety, security, relaxation, and comfort in the physical design and decoration of their facilities. For years, hospital aesthetics have been designed to reduce stress and provide the greatest amount of patient comfort and confidence. Given the explosion of Internet usage, consideration must be given to the virtual environment as well. Increasingly, patients use the Internet to gather medical information and to interact with healthcare providers; therefore, it is critical to reinforce desirable personal and emotional characteristics in the virtual environment.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"20 1","pages":"56-65"},"PeriodicalIF":0.0,"publicationDate":"2010-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390940903451006","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"28630360","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Risk and uncertainty.","authors":"Tony Carter","doi":"10.1080/15390940903451014","DOIUrl":"https://doi.org/10.1080/15390940903451014","url":null,"abstract":"<p><p>Volatile business conditions have led to drastic corporate downsizing, meaning organizations are expected to do more with less. Managers must be more knowledgeable and possess a more eclectic myriad of business skills, many of which have not even been seen until recently. Many internal and external changes have occurred to organizations that have dictated the need to do business differently. Changes such as technological advances; globalization; catastrophic business crises; a more frantic competitive climate; and more demanding, sophisticated customers are examples of some of the shifts in the external business environment. Internal changes to organizations have been in the form of reengineering, accompanied by structural realignments and downsizing; greater emphasis on quality levels in product and service output; faster communication channels; and a more educated, skilled employee base with higher expectations from management.</p>","PeriodicalId":84996,"journal":{"name":"Journal of hospital marketing & public relations","volume":"20 1","pages":"66-86"},"PeriodicalIF":0.0,"publicationDate":"2010-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/15390940903451014","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"28630361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}