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Journal of ambulatory care marketing最新文献

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An empirical investigation of two competing models of patient satisfaction. 病人满意度的两个竞争模型的实证调查。
Journal of ambulatory care marketing Pub Date : 1991-01-01 DOI: 10.1300/J273v04n02_02
D P Mishra, J Singh, V Wood
{"title":"An empirical investigation of two competing models of patient satisfaction.","authors":"D P Mishra,&nbsp;J Singh,&nbsp;V Wood","doi":"10.1300/J273v04n02_02","DOIUrl":"https://doi.org/10.1300/J273v04n02_02","url":null,"abstract":"<p><p>This paper empirically examines two competing models of patient satisfaction. Specifically, a five factor SERVQUAL model proposed by Parasuraman et al. (1988) and a tripartite model posited by Smith, Bloom, and Davis (1986) are examined. The two models are tested via factor analysis based on data collected from a field survey of hospital patients. The results of this study indicate that the five dimensional SERVQUAL model is not supported by data. On the other hand, there is general support for the tripartite model. Implications of our results for health care practitioners and researchers are discussed. Future directions for research are also outlined.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"4 2","pages":"17-36"},"PeriodicalIF":0.0,"publicationDate":"1991-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1300/J273v04n02_02","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20981000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 12
Importance/performance analysis: a tool for service quality control by clinical laboratories. 重要性/绩效分析:临床实验室服务质量控制的工具。
Journal of ambulatory care marketing Pub Date : 1991-01-01 DOI: 10.1300/J273v04n02_06
D L Scammon, R Weiss
{"title":"Importance/performance analysis: a tool for service quality control by clinical laboratories.","authors":"D L Scammon,&nbsp;R Weiss","doi":"10.1300/J273v04n02_06","DOIUrl":"https://doi.org/10.1300/J273v04n02_06","url":null,"abstract":"<p><p>A study of customer satisfaction with clinical laboratory service is used as the basis for identifying potential improvements in service and more effectively targeting marketing activities to enhance customer satisfaction. Data on customer satisfaction are used to determine the aspects of service most critical to customers, how well the organization is doing in delivery of service, and how consistent service delivery is. Importance-performance analysis is used to highlight areas for future resource reallocation and strategic emphasis. Suggestions include the establishment of performance guidelines for customer contact personnel, the enhancement of timely delivery of reports via electronic transmission (computer and fax), and the development of standardized graphics for request and report forms to facilitate identification of appropriate request forms and guide clients to key items of information on reports.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"4 2","pages":"71-88"},"PeriodicalIF":0.0,"publicationDate":"1991-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20982717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Assessment of demand for a healthcare system membership plan: an intent translation approach. 对医疗保健系统成员计划的需求评估:意图转换方法。
Journal of ambulatory care marketing Pub Date : 1991-01-01 DOI: 10.1300/J273v04n02_03
R Gates, C McDaniel, G Jarboe
{"title":"Assessment of demand for a healthcare system membership plan: an intent translation approach.","authors":"R Gates,&nbsp;C McDaniel,&nbsp;G Jarboe","doi":"10.1300/J273v04n02_03","DOIUrl":"https://doi.org/10.1300/J273v04n02_03","url":null,"abstract":"","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"4 2","pages":"37-51"},"PeriodicalIF":0.0,"publicationDate":"1991-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20981003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The decision process for selecting a retirement community. 选择退休社区的决定过程。
Journal of ambulatory care marketing Pub Date : 1990-01-01 DOI: 10.1300/J273v03n02_08
E L Grubb, T Golda
{"title":"The decision process for selecting a retirement community.","authors":"E L Grubb,&nbsp;T Golda","doi":"10.1300/J273v03n02_08","DOIUrl":"https://doi.org/10.1300/J273v03n02_08","url":null,"abstract":"","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"3 2","pages":"87-99"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20975725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Is quality of health care a meaningful guide? 医疗保健质量是一个有意义的指南吗?
Journal of ambulatory care marketing Pub Date : 1990-01-01 DOI: 10.1300/J273v03n02_04
D L Scrammon, D A Fuller
{"title":"Is quality of health care a meaningful guide?","authors":"D L Scrammon,&nbsp;D A Fuller","doi":"10.1300/J273v03n02_04","DOIUrl":"https://doi.org/10.1300/J273v03n02_04","url":null,"abstract":"<p><p>Health care consumers are beginning to learn that \"what you don't know can hurt you.\" Though consumers consistently rank quality of care as an important attribute, \"quality of care\" does not appear to be particularly useful in decision making. The quality of health care is difficult to measure, communicate, and interpret. Yet if consumers are to make efficient choices including both value and cost in their decisions, quality information must be available to them. This paper outlines a scheme to conceptualize quality of care and suggests some ways to operationalize measures of quality that could provide empirically based indices of quality of care to facilitate health care consumer decision-making.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"3 2","pages":"19-37"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20977719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Something's not working--but it's not marketing. 有些地方行不通——但这不是营销。
Journal of ambulatory care marketing Pub Date : 1990-01-01 DOI: 10.1300/J273v03n02_03
G L Wise, V Sethi
{"title":"Something's not working--but it's not marketing.","authors":"G L Wise,&nbsp;V Sethi","doi":"10.1300/J273v03n02_03","DOIUrl":"https://doi.org/10.1300/J273v03n02_03","url":null,"abstract":"<p><p>This paper addresses both the increased use of marketing by hospitals and frustrations which have more recently been felt with such programs. A series of seven factors are presented as suggested explanations of current dissatisfaction with the effectiveness of marketing efforts in the hospital of the late 1980s.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"3 2","pages":"3-17"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20977721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Market segmentation for multiple option healthcare delivery systems--an application of cluster analysis. 多选项医疗保健服务系统的市场细分——聚类分析的应用。
Journal of ambulatory care marketing Pub Date : 1990-01-01 DOI: 10.1300/J273v03n02_09
G R Jarboe, R H Gates, C D McDaniel
{"title":"Market segmentation for multiple option healthcare delivery systems--an application of cluster analysis.","authors":"G R Jarboe,&nbsp;R H Gates,&nbsp;C D McDaniel","doi":"10.1300/J273v03n02_09","DOIUrl":"https://doi.org/10.1300/J273v03n02_09","url":null,"abstract":"<p><p>Healthcare providers of multiple option plans may be confronted with special market segmentation problems. This study demonstrates how cluster analysis may be used for discovering distinct patterns of preference for multiple option plans. The availability of metric, as opposed to categorical or ordinal, data provides the ability to use sophisticated analysis techniques which may be superior to frequency distributions and cross-tabulations in revealing preference patterns.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"3 2","pages":"101-12"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20977718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Consumers' satisfaction with health care delivery: issues of measurement, issues of research design. 消费者对医疗服务的满意度:测量问题、研究设计问题。
Journal of ambulatory care marketing Pub Date : 1990-01-01 DOI: 10.1300/j273v04n01_10
J Singh, V R Wood, J Goolsby
{"title":"Consumers' satisfaction with health care delivery: issues of measurement, issues of research design.","authors":"J Singh,&nbsp;V R Wood,&nbsp;J Goolsby","doi":"10.1300/j273v04n01_10","DOIUrl":"https://doi.org/10.1300/j273v04n01_10","url":null,"abstract":"<p><p>The measurement and tracking of patient satisfaction is an area of increasing importance today. Because of this importance, researchers have begun to more closely examine conceptual, operational and research design issues implicated in this measurement. In this context, this paper focuses on selected research design issues. Three key issues are discussed; namely, appropriate measures, item phrasing and data collection approaches. Issues, problem areas and suggested recommendations are provided. We hope our discussion will help future researchers achieve better and more meaningful measurement of patient satisfaction.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"4 1","pages":"105-15"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20982749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 6
Overcoming the promotional bias in health care marketing: a human relations approach. 克服医疗保健营销中的促销偏见:一种人际关系方法。
Journal of ambulatory care marketing Pub Date : 1990-01-01 DOI: 10.1300/j273v04n01_12
A H Walle
{"title":"Overcoming the promotional bias in health care marketing: a human relations approach.","authors":"A H Walle","doi":"10.1300/j273v04n01_12","DOIUrl":"https://doi.org/10.1300/j273v04n01_12","url":null,"abstract":"<p><p>In recent years the health care industry in general and ambulatory care in specific has been in a state of intense competition. In an attempt to survive and prosper, many health related organizations have turned to marketing as a means of developing viable strategies. Unfortunately, all too often the marketing function is equated with advertising and promotion: a small subsection of what a total marketing effort should be. In this paper, means of overcoming this limitation will be discussed using a human relations approach.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"4 1","pages":"131-7"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20982751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rehabilitating the injured worker: opportunities and pitfalls. 使受伤工人康复:机遇与陷阱。
Journal of ambulatory care marketing Pub Date : 1990-01-01 DOI: 10.1300/j273v04n01_05
L N Matheson
{"title":"Rehabilitating the injured worker: opportunities and pitfalls.","authors":"L N Matheson","doi":"10.1300/j273v04n01_05","DOIUrl":"https://doi.org/10.1300/j273v04n01_05","url":null,"abstract":"","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"4 1","pages":"39-47"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20982402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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