{"title":"Something's not working--but it's not marketing.","authors":"G L Wise, V Sethi","doi":"10.1300/J273v03n02_03","DOIUrl":null,"url":null,"abstract":"<p><p>This paper addresses both the increased use of marketing by hospitals and frustrations which have more recently been felt with such programs. A series of seven factors are presented as suggested explanations of current dissatisfaction with the effectiveness of marketing efforts in the hospital of the late 1980s.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"3 2","pages":"3-17"},"PeriodicalIF":0.0000,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of ambulatory care marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1300/J273v03n02_03","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
This paper addresses both the increased use of marketing by hospitals and frustrations which have more recently been felt with such programs. A series of seven factors are presented as suggested explanations of current dissatisfaction with the effectiveness of marketing efforts in the hospital of the late 1980s.
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