Journal of ambulatory care marketing最新文献_第5页

Comparison advertising: an analysis of its effectiveness in the medical profession. 对比广告:对其在医疗行业有效性的分析。

Journal of ambulatory care marketing Pub Date : 1992-01-01

R C Thompson

引用次数: 0

Health care seeking behavior of the elderly: an empirical investigation. 老年人就医行为的实证研究。

Journal of ambulatory care marketing Pub Date : 1992-01-01

T L Powers, I F Trawick

引用次数: 0

Successful managed care: serving four masters. 成功的管理式护理:服务四位主人。

Journal of ambulatory care marketing Pub Date : 1992-01-01

R Parsons, R Immitt, C Funk

引用次数: 0

Assessing perceived health among older adults: conceptual review and proposed measurement model. 评估老年人的感知健康:概念回顾和建议的测量模型。

Journal of ambulatory care marketing Pub Date : 1992-01-01

H E Spotts

引用次数: 0

Marketing health promotion to corporations: overcoming the cost/benefit problem through a customer orientation. 向企业推销健康促进:以顾客为导向克服成本/效益问题。

Journal of ambulatory care marketing Pub Date : 1992-01-01

B R Wilson, T J Hayes

{"title":"Marketing health promotion to corporations: overcoming the cost/benefit problem through a customer orientation.","authors":"B R Wilson, T J Hayes","doi":"","DOIUrl":"","url":null,"abstract":"Many corporations are reluctant to offer health promotion programs for their employees because there is no concrete evidence that the financial benefits will be greater than the capital outlays necessary for implementation and operation. This presents a major problem when marketing health promotion programs. The problems with cost/benefit analysis in the health promotion field are first identified. Then, the weaknesses in the health promotion research are outlined. Finally, marketing philosophy and strategies which avert these problems are presented. Health promotion programs offered at the worksite are increasing in number (Forouzesh and Ratzker, 1985). Much of this growth is a response on the part of corporations to the causes of death in the United States and the increases in health care costs. In 1987 diseases of the heart and blood vessels were the leading cause of death in the U.S. with an estimated 976,706 deaths (American Heart Association, 1989). This figure is more than twice the second leading cause of death, cancer. It was also determined that more than one-fourth of the American population suffered from some form of cardiovascular disease. However, death is not the only expense to society. It was estimated that cardiovascular disease cost $94.5 billion in 1990 (American Heart Association, 1989). U.S. corporations directly or indirectly were responsible for paying much of this cost. Therefore, corporations are searching for solutions to these problems. Health promotion programs offered at the worksite are one potential approach to decrease health care costs and deaths due to cardiovascular disease.(ABSTRACT TRUNCATED AT 250 WORDS)","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"5 1","pages":"131-9"},"PeriodicalIF":0.0,"publicationDate":"1992-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20995593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The marketing concept and health care professionals. 营销理念与保健专业人士。

Journal of ambulatory care marketing Pub Date : 1992-01-01

G M Hampton, D Lambert

引用次数: 0

Ready, aim, fire: assessing the occupational health market. 准备，瞄准，开火:职业卫生市场评估。

Journal of ambulatory care marketing Pub Date : 1991-01-11 DOI: 10.1300/J273v04n01_02

F. Leone

引用次数: 0

Reaching out to industry: establishing a successful off-site clinic. 接触行业:建立一个成功的场外诊所。

Journal of ambulatory care marketing Pub Date : 1991-01-11 DOI: 10.1300/J273V04N01_06

N. McKeever

引用次数: 0

Marketing and health care implications of hospitals adapting to DRG reimbursement for Medicare clients. 医院适应医疗保险客户的DRG报销的营销和医疗保健影响。

Journal of ambulatory care marketing Pub Date : 1991-01-01 DOI: 10.1300/J273v04n02_11

S A Wise, G L Wise, J K Frantz, A V Gupta

{"title":"Marketing and health care implications of hospitals adapting to DRG reimbursement for Medicare clients.","authors":"S A Wise, G L Wise, J K Frantz, A V Gupta","doi":"10.1300/J273v04n02_11","DOIUrl":"https://doi.org/10.1300/J273v04n02_11","url":null,"abstract":"The mounting financial pressures placed on acute care facilities have resulted in many closings and mergers. They have impacted patient services and other traditional areas of hospital concern. The adoption in 1983 of the Prospective Payment System of reimbursement for Medicare clients has forced increased scrutiny by hospitals of length of stay. This study reviewed the pattern of length of stay (LOS) of all 553 Medicare clients referred for assistance with discharge planning through utilization of home care coordination in a midwestern, 150-bed, acute care hospital in 1989. This descriptive, retrospective study anonymously compiled basic demographic data of all such clients in addition to DRG, LOS, and time of initiation of discharge planning activities by the Home Care Coordinator (HCC). One finding of the correlational statistical analyses showed that as the number of days from the clients' admission to HCC contact increased overall LOS increased. Strong implications exist regarding nursing involvement with discharge planning. Identifying needs and making prompt referrals by members of the health care team can provide positive outcomes for clients and the hospital. Impact on the image and reputation of the hospital from early intervention for discharge planning caused by DRG reimbursement clearly pose marketing problems. This paper identifies areas in which appropriate market opportunities may be discovered and addressed as the hospital makes necessary adaptations to DRG reimbursement.","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"4 2","pages":"133-42"},"PeriodicalIF":0.0,"publicationDate":"1991-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20985298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Methodological issues in aging research. 老龄化研究中的方法学问题。

Journal of ambulatory care marketing Pub Date : 1991-01-01 DOI: 10.1300/J273v04n02_10

A L Balazs, T S Gruca, C D Schewe

引用次数: 43