{"title":"老年人就医行为的实证研究。","authors":"T L Powers, I F Trawick","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>The elderly population represents an increasingly large market for health care services and has typically been seen as a homogeneous market segment. This research indicates that the elderly market is in fact a very heterogeneous market which can be segmented by demographic and behavioral characteristics.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"5 1","pages":"49-57"},"PeriodicalIF":0.0000,"publicationDate":"1992-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Health care seeking behavior of the elderly: an empirical investigation.\",\"authors\":\"T L Powers, I F Trawick\",\"doi\":\"\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><p>The elderly population represents an increasingly large market for health care services and has typically been seen as a homogeneous market segment. This research indicates that the elderly market is in fact a very heterogeneous market which can be segmented by demographic and behavioral characteristics.</p>\",\"PeriodicalId\":79661,\"journal\":{\"name\":\"Journal of ambulatory care marketing\",\"volume\":\"5 1\",\"pages\":\"49-57\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1992-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of ambulatory care marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of ambulatory care marketing","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Health care seeking behavior of the elderly: an empirical investigation.
The elderly population represents an increasingly large market for health care services and has typically been seen as a homogeneous market segment. This research indicates that the elderly market is in fact a very heterogeneous market which can be segmented by demographic and behavioral characteristics.
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