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Journal of ambulatory care marketing最新文献

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Tracking patient satisfaction at an academic medical center. 跟踪学术医疗中心的患者满意度。
Journal of ambulatory care marketing Pub Date : 1992-01-01
W Lancaster, J Lancaster
{"title":"Tracking patient satisfaction at an academic medical center.","authors":"W Lancaster,&nbsp;J Lancaster","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Rising consumer expectations for convenient, quality health care is forcing many hospitals to focus increasing attention to measuring consumer perception and satisfaction with the care provided. At the University of Virginia Health Sciences Center, getting in close touch with the consumer has assumed a strategic position. As one part of the evolving Marketing Information System, a patient satisfaction tracking system is being designed to illicit patient feedback and hospital responses to service issues, assess patient satisfaction with various services, serve as a benchmark for evaluating changes in satisfaction over time, and provide necessary information for medical center planning, marketing and evaluation.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"5 1","pages":"27-34"},"PeriodicalIF":0.0,"publicationDate":"1992-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20993902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer satisfaction in the retirement living environment. 客户对退休生活环境的满意度。
Journal of ambulatory care marketing Pub Date : 1992-01-01
E Sherman, M Venkatesan, G Chitnis
{"title":"Customer satisfaction in the retirement living environment.","authors":"E Sherman,&nbsp;M Venkatesan,&nbsp;G Chitnis","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"5 1","pages":"17-26"},"PeriodicalIF":0.0,"publicationDate":"1992-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20993897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The management of upstream and downstream risk through selective contracting. 通过选择性承包对上下游风险进行管理。
Journal of ambulatory care marketing Pub Date : 1992-01-01
D L Scammon, D A Fuller
{"title":"The management of upstream and downstream risk through selective contracting.","authors":"D L Scammon,&nbsp;D A Fuller","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Common strategies employed by many organizations include designating certain suppliers as primary sources and targeting certain customers who are appealing competitively. Such selective strategies are appearing more frequently in the health care sector today. This paper examines the use of selective contracting by managed care programs to simultaneously increase control over costs (provider selection) and decrease risk (subscriber selection).</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"5 1","pages":"209-19"},"PeriodicalIF":0.0,"publicationDate":"1992-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20993901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Examination of the role of social class as a predictor of choice of health care provider and satisfaction received: a model and empirical test. 检验社会阶层作为医疗服务提供者选择和满意度的预测因素的作用:一个模型和经验检验。
Journal of ambulatory care marketing Pub Date : 1992-01-01
P Gopalakrishna, V Mummalaneni
{"title":"Examination of the role of social class as a predictor of choice of health care provider and satisfaction received: a model and empirical test.","authors":"P Gopalakrishna,&nbsp;V Mummalaneni","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"5 1","pages":"35-48"},"PeriodicalIF":0.0,"publicationDate":"1992-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20993903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategic planning and marketing research for older, inner-city health care facilities: a case study. 城市内老年保健设施的战略规划和营销研究:一个案例研究。
Journal of ambulatory care marketing Pub Date : 1992-01-01
V R Wood, K R Robertson
{"title":"Strategic planning and marketing research for older, inner-city health care facilities: a case study.","authors":"V R Wood,&nbsp;K R Robertson","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Numerous health care facilities, located in downtown metropolitan areas, now find themselves surrounded by a decaying inner-city environment. Consumers may perceive these facilities as \"old,\" and catering to an \"urban poor\" consumer. These same consumers may, therefore, prefer to patronize more modern facilities located in suburban areas. This paper presents a case study of such a health care facility and how strategic planning and marketing research were conducted in order to identify market opportunities and new strategic directions.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"5 1","pages":"141-59"},"PeriodicalIF":0.0,"publicationDate":"1992-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20995595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Aftermarket performance of initial public offerings for health care firms. 医疗保健公司首次公开募股的后市场表现。
Journal of ambulatory care marketing Pub Date : 1992-01-01
D W Hughes, W J Reinhart
{"title":"Aftermarket performance of initial public offerings for health care firms.","authors":"D W Hughes,&nbsp;W J Reinhart","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"5 1","pages":"185-96"},"PeriodicalIF":0.0,"publicationDate":"1992-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20993899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Segmenting the student healthcare market: implications for long-term and preventive healthcare. 分割学生保健市场:对长期和预防性保健的影响。
Journal of ambulatory care marketing Pub Date : 1992-01-01
A A Brogowicz, L M Delene, H Lee
{"title":"Segmenting the student healthcare market: implications for long-term and preventive healthcare.","authors":"A A Brogowicz,&nbsp;L M Delene,&nbsp;H Lee","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>This paper presents the findings of a cross-institutional study of health care concerns and activities of 18-25 year old college students. In general, the subjects tended to perceive themselves as quite healthy, and were not highly concerned about health issues. However, the subject group was not homogeneous. Therefore, this paper identifies three different segments of college students--the \"Unconcerned\" group, the \"Worried\" group, and the \"Physical Image\" group--and details their different attitudes, concerns, and behaviors.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"5 1","pages":"83-103"},"PeriodicalIF":0.0,"publicationDate":"1992-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20993906","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Marketing EAPs: issues and prospects. 营销eap:问题与前景。
Journal of ambulatory care marketing Pub Date : 1992-01-01
J A Goodrich, R Sylvester
{"title":"Marketing EAPs: issues and prospects.","authors":"J A Goodrich,&nbsp;R Sylvester","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"5 1","pages":"197-207"},"PeriodicalIF":0.0,"publicationDate":"1992-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20993900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Preference regression modeling of multiple option healthcare delivery systems. 多选择医疗服务系统的偏好回归建模。
Journal of ambulatory care marketing Pub Date : 1992-01-01
G R Jarboe, C D McDaniel, R H Gates
{"title":"Preference regression modeling of multiple option healthcare delivery systems.","authors":"G R Jarboe,&nbsp;C D McDaniel,&nbsp;R H Gates","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>A collection of statistical analysis procedures is applied to the task of estimating relative market shares among different healthcare plans under the offering of multiple options. The results are developed into an interactive spreadsheet for estimating market shares when consumer perceptions of plan features are modified through product redesign or communications strategies.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"5 1","pages":"71-82"},"PeriodicalIF":0.0,"publicationDate":"1992-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20993905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring customer perceptions of emergency facility services: a qualitative approach. 测量客户对应急设施服务的看法:定性方法。
Journal of ambulatory care marketing Pub Date : 1992-01-01
R A Phelps, E J Ryan, W A Hailey
{"title":"Measuring customer perceptions of emergency facility services: a qualitative approach.","authors":"R A Phelps,&nbsp;E J Ryan,&nbsp;W A Hailey","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The purpose of this study was to use a qualitative research technique and define problems faced by one hospital that was attempting to increase demand for its emergency services. A telephone survey of 450 affluent and well-educated suburban residents was conducted to determine their perceptions of six major facilities. Topics included actual and preferred facility use by injury type, general perceptions concerning staff and facility, and other components of service quality. Results indicated that a variety of sociological, psychological, environmental, and situational factors interacted when the respondents formed attitudes concerning hospital emergency use and service. They were often uncertain of their real attitudes and conveyed varying opinions about the desirability or effectiveness of similar services. Health care providers should note these differences and modify the marketing mixes in a manner that best conveys their unit's competitive advantages. They could also benefit from using the qualitative research technique described in this paper and from adopting the marketing concept.</p>","PeriodicalId":79661,"journal":{"name":"Journal of ambulatory care marketing","volume":"5 1","pages":"1-15"},"PeriodicalIF":0.0,"publicationDate":"1992-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"20995586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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