{"title":"Keeping in touch.","authors":"A Lane","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Letters, recalls, cards and most other forms of written communication are often taken for granted by both dentist and patients. Yet design and use of all written communication can play a significant role in practice promotion. In his second article Andy Lane has not only come up with some interesting ideas from his own practice, but has also highlighted the very real use he gets from a computer in handling the boring and repetitive side of making people feel special by the way you write to them.</p>","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 3","pages":"19-22"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13257141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Selling--facing up to reality.","authors":"M Grace","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 2","pages":"29-32"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13233291","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Caring calls.","authors":"A Lockyer","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Alison has looked into how to set up a system to follow up your patients on the telephone following a difficult extraction or extensive restoration. The secret is that it is easy if you follow a careful and well thought out system, such as the one described in this article.</p>","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 4","pages":"6-8"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13257361","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mr dentist--where are you? An interview with Mike Joyce. Interview by Mike Grace.","authors":"M Joyce","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 2","pages":"9-11"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13233293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Practice brochures and newsletters.","authors":"T H Smith","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>One of Tom's great gifts is his enthusiasm for writing practice newsletters for his patients that he personalizes to communicate his caring attitude towards them. But beneath all that is a tremendous amount of hard work, discipline and dedication that he puts into producing these newsletters. We think the results are worth the effort, and that is why we decided to feature this article.</p>","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 3","pages":"23-4"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13257142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How I became involved in marketing (and sometimes wish I hadn't).","authors":"M Hargreaves","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>The BDA has recently begun to take great strides forward in actually giving general practitioners what they want. You could say that the BDA has been taking notice of its own marketing advice by finding out what its customers want first and then looking at ways of providing it. This article by Mark Hargreaves is one example of this strategy, when Lynn Maris responded to an apparent need and organized an \"In-Practice\" course. Although the course itself has been reported in BDA News, we felt the concept needed a more in-depth analysis and a wider coverage. Judging from Mark's report we hope this is just the first of many such enterprises.</p>","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 3","pages":"30-2"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13257143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dealing with the dilemma.","authors":"C H Dexter","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>When we first thought of this series we agreed that there was one man who could do justice to the main theme of the series - the actual dilemma many new graduates face immediately on going into general practice. So we approached Colin Dexter and asked him if he would write our introductory article. But, like many creative people, Colin's hectic timetable meant we had to wait for his thesis. And thesis it turned out to be. But, despite the wait and the length of his article, we feel we have a superb example in words of the true dilemma that so many people experience, and so many authorities try to deny. So settle down for a thought-provoking and stimulating read...</p>","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 4","pages":"9-12"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13257363","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Making a start on marketing.","authors":"S Scott","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 1","pages":"15-7"},"PeriodicalIF":0.0,"publicationDate":"1989-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13781435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}