How I became involved in marketing (and sometimes wish I hadn't).

The BDA has recently begun to take great strides forward in actually giving general practitioners what they want. You could say that the BDA has been taking notice of its own marketing advice by finding out what its customers want first and then looking at ways of providing it. This article by Mark Hargreaves is one example of this strategy, when Lynn Maris responded to an apparent need and organized an "In-Practice" course. Although the course itself has been reported in BDA News, we felt the concept needed a more in-depth analysis and a wider coverage. Judging from Mark's report we hope this is just the first of many such enterprises.