{"title":"Say it with a letter.","authors":"J Beckerson","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 2","pages":"12-3"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13233286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"First impressions count. Initial contact--receptionist.","authors":"H Brathwaite","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Having visited many dental practices over the years, we are aware that from the patient's point of view the initial contact with the receptionist can be either extremely off-putting or an excellent introduction to the practice. This is so important that we suggest you try going to the practice of some colleagues unannounced to experience this for yourself. There is nothing like being treated as a patient in reception or on the telephone to bring home a few hard and unpleasant facts about the difficulty of getting this important area of patient care right. Herb Brathwaite has written an article which not only highlights the areas to look for, but also how to start taking action to improve your own reception if you wish.</p>","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 3","pages":"4-6"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13257144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing in dentistry--have we got it right?","authors":"I Morris, S Scott","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>This article has been written jointly by Ingried Morris, a dentist, and Sheila Scott, a marketing consultant. Ingried discusses some of the reasons why her colleagues may reject the marketing approach to dentistry, while Sheila argues that many of these skepticisms are indeed good reasons to embrace the discipline wholeheartedly. We felt that the article posed many questions, often unspoken, that worry a number of the profession who find it difficult harmonizing their perception of a commercial technique--marketing--with treating their patients in a caring profession. The article then goes on to answer those questions and suggests that true marketing is indeed caring, and can only strengthen the quality of clinical care.</p>","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 3","pages":"7-10"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13257145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Setting a practice style.","authors":"A Lane","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Creating a corporate image is a subject that many companies will spend amazing amounts of time and money getting right, yet is often totally ignored by the small business or professional. In the third article in his series Andy looks at how the general practitioner can (and should) give serious thought to this topic before allowing other more immediate matters to overwhelm his attention.</p>","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 4","pages":"19-21"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13257358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Time and tide and dental practice.","authors":"F Taylor","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 2","pages":"21-3"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13233290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Finding the edge. 1: Providing an emergency service.","authors":"R Leworthy","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>Many people find promoting their practice difficult at first, often not knowing how to start. The idea of advertising in the local newspaper or sending a letter to residents can seem alien to some people, yet there is no doubt that in an area where there are already several well-established practices a newcomer can often find the going very slow at first. One way to attract attention is to provide some special clinical service or different approach. This article is the first of a series which will feature how different dentists have used a number of ways to create that individual 'edge' to their services. In the first Richard Leworthy describes how he decided to set up an emergency service in his practice in Wells, in Somerset.</p>","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 3","pages":"15-7"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13257140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How to do anything better!","authors":"A Lockyer","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 2","pages":"14"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13233287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"What your computer can do for you.","authors":"C Denville","doi":"","DOIUrl":"","url":null,"abstract":"<p><p>There is no doubt that any improvement in practice efficiency should release valuable time for both the dentist and staff to enable them to look after patients. Computers are thus an obvious subject to include in Dentessence because they can improve efficiency. Yet so often all computers seem to do is increase work rather than decrease it. One practice that enthuses about their computer belongs to Robin Denville, who has found that when used correctly and backed up effectively a computer plays a significant role in helping the practice provide the kind of service that the patients want. So we asked Chrissie, Robin's wife and practice manager, to write this article as a first in what we hope will be an irregular series on the value of the computer in today's marketplace.</p>","PeriodicalId":77701,"journal":{"name":"Dentessence","volume":"1 4","pages":"25-9"},"PeriodicalIF":0.0,"publicationDate":"1990-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"13257359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}