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Augmented Attributions: The Role of Perceived Effort in the Formation of Consumer Motive Attributions: An Abstract 增强归因:知觉努力在消费者动机归因形成中的作用:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_264
Ryan J. Langan, Anand Kumar
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引用次数: 0
Cheap vs. Substantive CSR Talk among Global Retailers: An Abstract 全球零售商的企业社会责任讨论:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_144
Ralitza Nikolaeva, M. Visentin
{"title":"Cheap vs. Substantive CSR Talk among Global Retailers: An Abstract","authors":"Ralitza Nikolaeva, M. Visentin","doi":"10.1007/978-3-030-02568-7_144","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_144","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81389552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Nostalgia’s Restorative Role at Times of Brand Crisis: An Abstract 怀旧在品牌危机时期的修复作用:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_263
Amro A. Maher, A. Merchant, John B. Ford, Anusorn Singhapakdi
{"title":"Nostalgia’s Restorative Role at Times of Brand Crisis: An Abstract","authors":"Amro A. Maher, A. Merchant, John B. Ford, Anusorn Singhapakdi","doi":"10.1007/978-3-030-02568-7_263","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_263","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81521844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How can Stimuli and Emotions Help Increase Brand Advocacy 刺激和情绪如何帮助提高品牌宣传
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_101
R. G. Bilro, S. Loureiro
{"title":"How can Stimuli and Emotions Help Increase Brand Advocacy","authors":"R. G. Bilro, S. Loureiro","doi":"10.1007/978-3-030-02568-7_101","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_101","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89650205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Special Session: Understanding the Customer Experience: An Abstract 专题会议:理解客户体验:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_213
Claire Roederer, Richard Huaman-Ramirez, D. Plotkina, Eric Casenave, Ziad Malas, F. Simon
{"title":"Special Session: Understanding the Customer Experience: An Abstract","authors":"Claire Roederer, Richard Huaman-Ramirez, D. Plotkina, Eric Casenave, Ziad Malas, F. Simon","doi":"10.1007/978-3-030-02568-7_213","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_213","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89659716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
G2G Marketing from Crisis to Resolution: Marketing for when the Government must Target the Government: An Abstract G2G营销从危机到解决:政府必须针对政府的营销:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_132
L. Golden, R. Peterson
{"title":"G2G Marketing from Crisis to Resolution: Marketing for when the Government must Target the Government: An Abstract","authors":"L. Golden, R. Peterson","doi":"10.1007/978-3-030-02568-7_132","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_132","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89339134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding the Flat-Sharing Experience: Spatial Ambivalence of the Collaborative Consumption: An Abstract 理解公寓共享体验:协作消费的空间矛盾:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_217
Claire Roederer, F. Simon
{"title":"Understanding the Flat-Sharing Experience: Spatial Ambivalence of the Collaborative Consumption: An Abstract","authors":"Claire Roederer, F. Simon","doi":"10.1007/978-3-030-02568-7_217","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_217","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89819689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract 友谊对创业决策的影响:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_31
Theresa Eriksson, C. Pitt, Andrew Flostrand, Kristina Heinonen
{"title":"The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract","authors":"Theresa Eriksson, C. Pitt, Andrew Flostrand, Kristina Heinonen","doi":"10.1007/978-3-030-02568-7_31","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_31","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86670335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned from a US Generation Z Consumer Perspective: An Abstract 大众定制时尚产品的购买者和非购买者之间的感知差异:来自美国Z世代消费者视角的经验教训:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_209
Jihyun Kim, Gargi Bhaduri
{"title":"Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned from a US Generation Z Consumer Perspective: An Abstract","authors":"Jihyun Kim, Gargi Bhaduri","doi":"10.1007/978-3-030-02568-7_209","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_209","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88654677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer Participation in New Product Development: The Crucial Role of a Firm’s Absorptive Capacity: An Abstract 顾客参与新产品开发:企业吸收能力的关键作用:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_77
Todd A Morgan, M. Obal, S. Anokhin
{"title":"Customer Participation in New Product Development: The Crucial Role of a Firm’s Absorptive Capacity: An Abstract","authors":"Todd A Morgan, M. Obal, S. Anokhin","doi":"10.1007/978-3-030-02568-7_77","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_77","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88661984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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