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Enlightened Marketing in Challenging Times 挑战时代的启蒙营销
营销科学学报 Pub Date : 2020-01-01 DOI: 10.1007/978-3-030-42545-6
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引用次数: 2
Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers 购买新车的意义和价值:对巴西消费者的研究
营销科学学报 Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-02568-7_20
Danielli Priscila da Silva Melo, J. D. de Mesquita
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引用次数: 0
The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty: An Abstract 顾客妥协和ComproScore:一个新的概念和度量来评估顾客满意度、购买过程和忠诚度:摘要
营销科学学报 Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-02568-7_105
Joël Le Bon
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引用次数: 0
An Application of Co-Production Concept to the US Legal System: Lessons from Marketing: An Abstract 合拍片概念在美国法律制度中的应用:市场营销的教训:摘要
营销科学学报 Pub Date : 2019-01-01 DOI: 10.1007/978-3-030-02568-7_99
P. Sergius Koku
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引用次数: 0
Finding New Ways to Engage and Satisfy Global Customers 寻找吸引和满足全球客户的新方法
营销科学学报 Pub Date : 2018-11-22 DOI: 10.1007/978-3-030-02568-7
Nina Krey, Patricia Rossi
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引用次数: 8
How do Emotions Influence Brand Attachment? The Mediation Role of Brand Authenticity: An Abstract 情绪如何影响品牌依恋?品牌真实性的中介作用:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_212
Yousra Hallem, Wissal Ben Arfi, Haithem Guizani
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引用次数: 1
“The Others”: The Cultural and Consumer Profile of Expatriates: An Abstract “他者”:外籍人士的文化和消费概况:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_55
V. Veréb, Helena Nobre
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引用次数: 0
Online Gaming and Maladaptive Behavior: An Abstract 网络游戏与适应不良行为:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_135
Marlys J. Mason, Ingrid M. Martin, A. Rodríguez
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引用次数: 0
Co-Production and Social Service Providers’ Performance: Parental Satisfaction with Childcare Markets: An Abstract 合作生产与社会服务提供者绩效:父母对托儿市场的满意度:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_9
Ann-Kathrin Seemann, Jörg Lindenmeier
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引用次数: 0
OEM Pressure to Innovate and Buyer-Supplier Relationship: An Abstract OEM创新压力与买方-供应商关系:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_196
R. M. Pisharodi, R. Parameswaran, John W. HenkeJr
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引用次数: 0
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