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An Exploratory Study on Children’s Word-of-Mouth Communication 儿童口碑传播的探索性研究
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_253
Belém Barbosa, P. Q. Brito
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引用次数: 0
The Differences between Internationalization of SMEs with Brand Names and those without Brand Names: An Abstract 品牌中小企业与非品牌中小企业国际化的差异:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_177
B. Jin, H. Cho
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引用次数: 0
Don’t Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment 别把我弄糊涂了!自我解释对情境视觉复杂性与享受关系的影响
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_79
Neşenur Altini̇ğne, E. Karaosmanoğlu
{"title":"Don’t Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment","authors":"Neşenur Altini̇ğne, E. Karaosmanoğlu","doi":"10.1007/978-3-030-02568-7_79","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_79","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84224165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Incongruity between Judgment and Action in Business Student Ethics: Multinational Research: An Abstract 商科学生伦理判断与行为的不协调:跨国研究:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_151
Arturo Z. Vasquez-Parraga, Ngoc Cindy Pham, M. Sahagun, Nataly Guiñez, Christian Mellado, Niria Goni-Avila
{"title":"Incongruity between Judgment and Action in Business Student Ethics: Multinational Research: An Abstract","authors":"Arturo Z. Vasquez-Parraga, Ngoc Cindy Pham, M. Sahagun, Nataly Guiñez, Christian Mellado, Niria Goni-Avila","doi":"10.1007/978-3-030-02568-7_151","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_151","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84578685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Responsible Consumption during Crisis: Consumer Impulsiveness and Purchase Behavior in Emerging Markets: An Abstract 危机时期的负责任消费:新兴市场的消费者冲动与购买行为:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_154
A. Castagna, Diego Costa, M. Herter
{"title":"Responsible Consumption during Crisis: Consumer Impulsiveness and Purchase Behavior in Emerging Markets: An Abstract","authors":"A. Castagna, Diego Costa, M. Herter","doi":"10.1007/978-3-030-02568-7_154","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_154","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85202568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fusing Complex Big Data Sets to Understand Consumer’s Online Relationships that Create In-Store Retail Bonding: An Abstract 融合复杂的大数据集，了解消费者的在线关系，创造店内零售关系:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_48
D. Schultz, M. Block
{"title":"Fusing Complex Big Data Sets to Understand Consumer’s Online Relationships that Create In-Store Retail Bonding: An Abstract","authors":"D. Schultz, M. Block","doi":"10.1007/978-3-030-02568-7_48","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_48","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85824888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning across Marketing Courses and University Campuses 专题会议:将知识付诸行动:关于在市场营销课程和大学校园中实施基于项目的学习的摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_81
Nina Krey, Berrin Guner, Laurie A. Babin
{"title":"Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning across Marketing Courses and University Campuses","authors":"Nina Krey, Berrin Guner, Laurie A. Babin","doi":"10.1007/978-3-030-02568-7_81","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_81","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73382878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract 消费者民族中心主义对新兴市场中产品认知的影响:墨西哥的案例:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_67
M. Sahagun, Arturo Z. Vasquez-Parraga, L. L. Carter
{"title":"The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract","authors":"M. Sahagun, Arturo Z. Vasquez-Parraga, L. L. Carter","doi":"10.1007/978-3-030-02568-7_67","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_67","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81340306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Destination Image Change in Tourist Subgroups: Evidence from Uzbekistan: An Abstract 旅游亚群的目的地形象变化:来自乌兹别克斯坦的证据:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_89
Mamlakat Khudaykulova, S. Sahadev, N. M. K. Veettil
{"title":"Destination Image Change in Tourist Subgroups: Evidence from Uzbekistan: An Abstract","authors":"Mamlakat Khudaykulova, S. Sahadev, N. M. K. Veettil","doi":"10.1007/978-3-030-02568-7_89","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_89","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78868345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract 可持续创新:一种理解其前因后果的适应能力方法:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_24
Kelly L. Weidner, Cheryl Nakata, Zhen Zhu
{"title":"Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract","authors":"Kelly L. Weidner, Cheryl Nakata, Zhen Zhu","doi":"10.1007/978-3-030-02568-7_24","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_24","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76521734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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