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When Innovative Ways of Reducing Food Waste Meet Eating Culture in University Canteens: An Abstract 当减少食物浪费的创新方式遇到大学食堂的饮食文化:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_193
Larissa Diekmann, C. Germelmann
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引用次数: 0
How Workplace Isolation Impacts Performance: An Abstract 工作场所隔离如何影响绩效:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_244
Edward L. Nowlin, Doug Walker, Nawar N. Chaker, Nwamaka A. Anaza
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引用次数: 0
Sub-Saharan African Culture and Entrepreneurial Activities: A Ghanaian Perspective: An Abstract 撒哈拉以南非洲文化与创业活动:加纳视角:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_171
William K. Darley, Charles Blankson
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引用次数: 1
First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract 第一印象:图形教学大纲对学生态度的影响:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_66
David G. Taylor
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引用次数: 0
Discussing Recent Research on Sensory Communication in Marketing: An Abstract 感官沟通在营销中的最新研究述评:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_249
Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels
{"title":"Discussing Recent Research on Sensory Communication in Marketing: An Abstract","authors":"Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels","doi":"10.1007/978-3-030-02568-7_249","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_249","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79738547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Leveraging a Sustainable Supply Chain Orientation in Marketing Communication 在营销传播中利用可持续供应链导向
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_137
D. Flint, P. Signori, S. Golicic
{"title":"Leveraging a Sustainable Supply Chain Orientation in Marketing Communication","authors":"D. Flint, P. Signori, S. Golicic","doi":"10.1007/978-3-030-02568-7_137","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_137","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81043123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract 共同创作与传媒商业:一个品牌授权案例中的价值创造:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_6
F. Brambilla, Ana Flávia Hantt
{"title":"Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract","authors":"F. Brambilla, Ana Flávia Hantt","doi":"10.1007/978-3-030-02568-7_6","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_6","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87330365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations: An Abstract 时尚品牌与零售商合作:一种有利于改变消费者品牌评价的有效策略:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_128
Michelle L. Childs, B. Jin
{"title":"Fashion Brand and Retailer Collaborations: An Effective Strategy to Favorably Change Consumers’ Brand Evaluations: An Abstract","authors":"Michelle L. Childs, B. Jin","doi":"10.1007/978-3-030-02568-7_128","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_128","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90729578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Market Turbulence as Moderator between Customer Orientation and Firm Performance: An Abstract 市场动荡在顾客导向与企业绩效之间的调节作用:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_176
Gavriel Dahan, Aviv Shoham
{"title":"Market Turbulence as Moderator between Customer Orientation and Firm Performance: An Abstract","authors":"Gavriel Dahan, Aviv Shoham","doi":"10.1007/978-3-030-02568-7_176","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_176","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91184641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
How does the Difficulty of Recalling Past Experiences Influence Consumption Desire? An Abstract 回忆过去经历的困难如何影响消费欲望?一个抽象
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_214
Richard Huaman-Ramirez
{"title":"How does the Difficulty of Recalling Past Experiences Influence Consumption Desire? An Abstract","authors":"Richard Huaman-Ramirez","doi":"10.1007/978-3-030-02568-7_214","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_214","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89589958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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