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Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract 奢侈品牌的限量稀缺信息:考虑消费者的认知和情感消费:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_52
Ting-hsiang Tseng, G. Balabanis, M. Liu, Hsiu Ying Huang
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引用次数: 0
Shopper’s Experience of Digital Mall Signage as Atmospheric Stimuli: An Abstract 购物中心数字标牌作为一种大气刺激的消费者体验:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_80
Thérèse Roux, T. Maree
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引用次数: 1
Creating Customer Value through Multichannel Service Delivery: A Study of the French Insurance Market: An Abstract 通过多渠道服务交付创造客户价值:法国保险市场研究:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_124
Ilaria Dalla Pozza, L. Texier, J. Robson
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引用次数: 0
Implicit Self-Theories for the Effects of Envy Types on Unique Product Choice: An Abstract 嫉妒类型对独特产品选择影响的内隐自我理论:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_229
Valeriia Kaptceva, Nara Youn
{"title":"Implicit Self-Theories for the Effects of Envy Types on Unique Product Choice: An Abstract","authors":"Valeriia Kaptceva, Nara Youn","doi":"10.1007/978-3-030-02568-7_229","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_229","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75650999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Eye-Tracking Research Special Session (Part 2): How to Design Attention-Grabbing Communications? An Abstract 眼动追踪研究专题会议(第二部分):如何设计吸引眼球的沟通?一个抽象
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_114
S. Lacoste-Badie
{"title":"Eye-Tracking Research Special Session (Part 2): How to Design Attention-Grabbing Communications? An Abstract","authors":"S. Lacoste-Badie","doi":"10.1007/978-3-030-02568-7_114","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_114","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74669343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Precision of Gains and Losses Affect Seller Credibility and Product Perceptions: An Abstract 收益和损失的准确性影响卖方信誉和产品感知:一个摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_257
Igor Makienko, James M. Leonhardt
{"title":"Precision of Gains and Losses Affect Seller Credibility and Product Perceptions: An Abstract","authors":"Igor Makienko, James M. Leonhardt","doi":"10.1007/978-3-030-02568-7_257","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_257","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72574714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation 服务品牌导向与企业绩效:关系营销导向与顾客导向的调节作用
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_60
R. Odoom, E. Y. Tweneboah-Koduah
{"title":"Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation","authors":"R. Odoom, E. Y. Tweneboah-Koduah","doi":"10.1007/978-3-030-02568-7_60","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_60","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73360234","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Customer Experience Posting an Online Review and eWOM Intent: An Abstract 客户体验发布在线评论与eom意图:摘要
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_215
D. Plotkina
{"title":"Customer Experience Posting an Online Review and eWOM Intent: An Abstract","authors":"D. Plotkina","doi":"10.1007/978-3-030-02568-7_215","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_215","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79099326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Conceptual Model of Destination Branding: An Integrative Approach 目的地品牌概念模型:一种综合方法
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_189
P. C. Carvalho, A. Salazar, Paulo Ramos
{"title":"Conceptual Model of Destination Branding: An Integrative Approach","authors":"P. C. Carvalho, A. Salazar, Paulo Ramos","doi":"10.1007/978-3-030-02568-7_189","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_189","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84122295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived Value, Benefits, and Barriers 经济衰退时期绿色住宅作为居住选择的适宜性:感知价值、利益和障碍的作用
营销科学学报 Pub Date : 2018-06-27 DOI: 10.1007/978-3-030-02568-7_158
M. Tsogas, Marina Kyriakou
{"title":"Suitability of Green Dwellings as Residential Options in Times of Recession: The Role of Perceived Value, Benefits, and Barriers","authors":"M. Tsogas, Marina Kyriakou","doi":"10.1007/978-3-030-02568-7_158","DOIUrl":"https://doi.org/10.1007/978-3-030-02568-7_158","url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80603264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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