{"title":"大众定制时尚产品的购买者和非购买者之间的感知差异:来自美国Z世代消费者视角的经验教训:摘要","authors":"Jihyun Kim, Gargi Bhaduri","doi":"10.1007/978-3-030-02568-7_209","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":66565,"journal":{"name":"营销科学学报","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2018-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned from a US Generation Z Consumer Perspective: An Abstract\",\"authors\":\"Jihyun Kim, Gargi Bhaduri\",\"doi\":\"10.1007/978-3-030-02568-7_209\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":66565,\"journal\":{\"name\":\"营销科学学报\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-06-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"营销科学学报\",\"FirstCategoryId\":\"95\",\"ListUrlMain\":\"https://doi.org/10.1007/978-3-030-02568-7_209\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"营销科学学报","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1007/978-3-030-02568-7_209","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Perceptual Discrepancies between Purchasers and Non-Purchasers of Mass Customized Fashion Products: Lessons Learned from a US Generation Z Consumer Perspective: An Abstract