中国中小企业 Pub Date : 2022-03-09 DOI: 10.35508/jom.v15i1.6552

Rizka Ambar Sari, Ari Susanti

{"title":"ANALISIS KEPUTUSAN PEMBELIAN : FENOMENA MASKER DAN VITAMIN DI MASA PANDEMI","authors":"Rizka Ambar Sari, Ari Susanti","doi":"10.35508/jom.v15i1.6552","DOIUrl":"https://doi.org/10.35508/jom.v15i1.6552","url":null,"abstract":"The occurrence of the COVID-19 pandemic caused significant changes to the operation of a company. In addition, with government regulations to carry out activities inside the house and limit contact with the outside environment, it causes panic buying by the public. This is an attraction for business actors in seeing business opportunities selling vitamin and mask products. This study focuses on the analysis of purchasing decisions for masks and vitamins by paying attention to the current phenomena, namely the importance of price, panic buying and service convenience that affect purchasing decisions. The population in this study was 150 responses from PT Sanbe Farma employees who were carried out by filling out online questionnaires via google form. Furthermore, statistical tests were carried out to determine the relationship between prices, the emergence of panic buying attitudes and service convenience during the pandemic. The results showed that there was a significant relationship between panic buying, price and service convenience on purchasing decisions. On the second variable test, the price has a significant effect on purchasing decisions. in this case the employees of PT. Sanbe Farma group still considers the affordability of prices, the purchasing power of employees for the products to be purchased and considers the quality of the goods to be obtained as important factors in shopping. While for the third variable, service convenience is significantly influenced by ease of accessing applications, ease of transaction and convenience in shopping due to social distancing. \u0000Keywords: Panic Buying, Price, Service Convenience, Purchase Decision","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78988892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FEMALE ENTREPRENEURS IN THE COVID 19 ERA: A RETURN TO TRADITIONAL ROLES covid - 19时代的女性企业家:回归传统角色

中国中小企业 Pub Date : 2022-03-05 DOI: 10.35508/jom.v15i1.6355

Nadia Laaraj

{"title":"FEMALE ENTREPRENEURS IN THE COVID 19 ERA: A RETURN TO TRADITIONAL ROLES","authors":"Nadia Laaraj","doi":"10.35508/jom.v15i1.6355","DOIUrl":"https://doi.org/10.35508/jom.v15i1.6355","url":null,"abstract":"During the last two years, the world has experienced an unprecedented health crisis, and in addition to health and social issues, the economy has been severely affected, with all its actors, particularly the VSEs-SMEs created and managed by women. The main objective of this study was to assess the degree of impact of family responsibilities of Moroccan women entrepreneurs on their efficiency in managing their businesses in difficult times following the Covid 19 pandemic. To do this, we used a qualitative approach and interviewed a sample of thirty women entrepreneurs running VSEs-SMEs. Interviews with these women show that because of this crisis, women have finally chosen and sometimes even been forced to return to their traditional roles of taking care of the home and children especially during the period of lockdown, which has lowered their performance and efficiency in saving their businesses from this crisis. Our results can provide empirical support for support structures to adapt their programmes to the real needs of Moroccan women entrepreneurs, including personalised support, more than technical and financial assistance. \u0000Keywords: Female Entrepreneurship; Covid 19; Family Responsibilities; VSEs SMEs.","PeriodicalId":56797,"journal":{"name":"中国中小企业","volume":"48 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83972319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Understanding CRM 理解客户关系管理

中国中小企业 Pub Date : 2022-02-16 DOI: 10.4324/9781003148388-1

Antonio Specchia

引用次数: 2

Reporting and Forecasting 报告及预测

中国中小企业 Pub Date : 2022-02-16 DOI: 10.4324/9781003148388-7

Antonio Specchia

引用次数: 0

The Value for the Organisation 组织的价值

中国中小企业 Pub Date : 2022-02-16 DOI: 10.4324/9781003148388-2

Antonio Specchia