Megatrend Revija最新文献_第2页

The role of normative conformism in the digital environment in creating consumer attitudes towards luxury brands 数字环境中的规范从众在塑造消费者对奢侈品牌态度中的作用

Megatrend Revija Pub Date : 2022-01-01 DOI: 10.5937/megrev2201177b

Radoslav Baltezarević

{"title":"The role of normative conformism in the digital environment in creating consumer attitudes towards luxury brands","authors":"Radoslav Baltezarević","doi":"10.5937/megrev2201177b","DOIUrl":"https://doi.org/10.5937/megrev2201177b","url":null,"abstract":"The digital environment is increasingly becoming the first place where consumers will seek information about luxury products and services in the purchasing decisionmaking process. Attitudes of the reference group usually play the biggest role in creating consumer attitudes in real world towards luxury brands. However, in collectivist societies, social norms and expectations of society can lead to conformist behavior of individuals in order not to be excluded from the social community. Conformist behavior and adoption of attitudes towards luxury brands can be motivated by the desire of an individual to present themselves as a member of a higher social status, to which they do not otherwise belong, or to stand out from representatives of their own status group by using such brands. Normative conformism is also present in the digital environment. Users of social networks often blindly imitate and adopt the views of the creators of public opinion. Micro and macro influencers are perceived as credible sources of information, which are mostly unreservedly trusted. However, their luxury brand recommendations are often commissioned by the companies that produce them, so the credibility of their recommendations is often questioned.","PeriodicalId":55747,"journal":{"name":"Megatrend Revija","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70995474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Standardization of business process in function of its efficiency 规范业务流程，提高其效率

Megatrend Revija Pub Date : 2022-01-01 DOI: 10.5937/megrev2201017s

Aleksandra Stoiljković, S. Tomić, Nenad Kovačević

{"title":"Standardization of business process in function of its efficiency","authors":"Aleksandra Stoiljković, S. Tomić, Nenad Kovačević","doi":"10.5937/megrev2201017s","DOIUrl":"https://doi.org/10.5937/megrev2201017s","url":null,"abstract":"Business process standardization is the activity of combining different variants of related business processes with the aim of homogenizing similar business processes in an organization to ensure that if an organization performs the same activities in different places, it does so in the same way. The central problem of this research is related to the analysis of the impact of business process standardization on its efficiency. The aim of the research is to determine whether and to what extent it is justified to standardize the business process. The realization of the defined research goal will be achieved by answering the following research questions: What are the results of existing research in terms of the effects of business process standardization on process performance? Do the characteristics of the business process affect the possibility and level of standardization of the business process? Systematic analysis of the literature has identified a number of positive effects that the standardization of the business process has on the performance of the process: reducing costs, improving quality, shortening the production cycle time, increasing the satisfaction of process stakeholders. However, in addition to the stated benefits, Business Process Standardization also has a negative effect on the functional flexibility of the process. Standardization of output reduces the ability of the organization to fully meet the variety of output required by customers, which can affect the reduction of demand.","PeriodicalId":55747,"journal":{"name":"Megatrend Revija","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70994865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Impact on witnesses, accomplices or concealers as grounds for detention (dilemmas and possible abuses in practice) 对证人、共犯或隐瞒者作为拘留理由的影响(实践中的困境和可能的滥用)

Megatrend Revija Pub Date : 2022-01-01 DOI: 10.5937/megrev2201097m

M. Milović

{"title":"Impact on witnesses, accomplices or concealers as grounds for detention (dilemmas and possible abuses in practice)","authors":"M. Milović","doi":"10.5937/megrev2201097m","DOIUrl":"https://doi.org/10.5937/megrev2201097m","url":null,"abstract":"The impact on witnesses, accomplices or cover-ups is one of the most common grounds for detention. For years and decades, these provisions did not change because they were considered clear and unambiguous. However, there are situations in which this basis can be questionable when deciding on determining, extending or abolishing the detention of the accused. For example, what good is it that a defendant who is in custody cannot influence witnesses, when his family, friends, lawyers, etc. can do so. The epilogue is the same, which is that the impact on witnesses, accomplices or cover-ups still exists, but not by the defendant, but by the above persons, which essentially discourages the defendant from being in custody. Seemingly indisputable legal provisions on detention even though they exist for decades have their shortcomings, which are therefore subject to different interpretations and abuses. The loss of freedom, even if it is temporary, must not be a consequence of existing provisions and the facilitation of detention of persons prosecuted. After all, because of such behaviour by the courts, Serbia as a state pays millions in damages to those individuals in the name of unfounded detention. Therefore, the impact on witnesses, accomplices or concealers as grounds for determining and prolonging detention should be very restrictive. On the dilemmas and problems related to this basis, judicial practice has not been \"addressed\" for decades, nor has it given any significance, nor has there been any interest, finding that all provisions in Article 211 are completely acceptable and understandable to the ZKP.","PeriodicalId":55747,"journal":{"name":"Megatrend Revija","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70995147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of the significance of the marketing mix in e-commerce 浅析营销组合在电子商务中的意义

Megatrend Revija Pub Date : 2022-01-01 DOI: 10.5937/megrev2201293k

Radan Kostić, Aleksandar Savić, M. Mihajlović

引用次数: 0

Economic and geopolitical aspect of the EU-China bilateral relations 中欧双边关系的经济和地缘政治方面

Megatrend Revija Pub Date : 2022-01-01 DOI: 10.5937/megrev2201201n

G. Nikolić, P. Petrović, Jelena Zvezdanovic-Lobanova

{"title":"Economic and geopolitical aspect of the EU-China bilateral relations","authors":"G. Nikolić, P. Petrović, Jelena Zvezdanovic-Lobanova","doi":"10.5937/megrev2201201n","DOIUrl":"https://doi.org/10.5937/megrev2201201n","url":null,"abstract":"The expected economic growth of the EU27 and China by 2025 will lead to a further increase in the share of the Chinese economy in world GDP and the overtaking of the EU economy in 2022. The main contribution of this paper is the presentation and analysis of IMF projected GDPs for China and the EU27 in the period 2020-25, and assessing the impact of divergent GDP growth trends of the two economic giants on the further development in their bilateral relations. Namely, since the change in the global economic position causes geopolitical consequences, it is clear that the very expectation of such trends influences the decisions of political and economic actors today - such as the signing of the investment agreement between Brussels and Beijing, despite Washington's opposition. The EU's response to China's growing influence could be an attempt to mitigate Beijing's strategic challenge by creating a stronger transatlantic partnership, but it is uncertain that Washington will be willing to offer significant concessions to Brussels. An alternative scenario could involve strengthening the EU's \"strategic autonomy\", which would imply an attempt at a more independent geopolitical positioning, which would enable better relations with China and easier access to the country's huge market. The EU, the world's largest trading bloc and the largest trading partner of as many as 80 countries, will find it difficult to come to terms with its subordinate role in Sino-US competition and will remain focused on exploring synergies with both powers.","PeriodicalId":55747,"journal":{"name":"Megatrend Revija","volume":"60 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70995605","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The safety of young employees in the gambling industry 赌博行业年轻雇员的安全

Megatrend Revija Pub Date : 2022-01-01 DOI: 10.5937/megrev2201109m

J. Marković

引用次数: 0

Emotional competences of teachers in preschool facilities 幼儿园教师的情感能力

Megatrend Revija Pub Date : 2022-01-01 DOI: 10.5937/megrev2201127m

Milos Milojevic

{"title":"Emotional competences of teachers in preschool facilities","authors":"Milos Milojevic","doi":"10.5937/megrev2201127m","DOIUrl":"https://doi.org/10.5937/megrev2201127m","url":null,"abstract":"Preschool teachers have an important role in child development, considering that, in addition to parents, they are very influential persons who are in continuous contact with children, represent an authority and model children's behavior. Knowledge, skills, and abilities, but also character traits of the teacher (competence), are therefore very important, which is why this paper focuses on the competence of teachers in preschool facilities, with a special accent on their emotional competence, which, as the most important aspect, include recognizing emotions and impulse control in yourself and others. The goal of this research is to determine the development level of teachers' emotional competence. The research encompasses 108 teachers, and the questioning was done using an assessment scale which, using grades 1 to 5, assesses the level of agreement with claims devised based on the theory concept by Suzic (2004). The results of the research have shown that the younger teachers (by age and job experience) have scored higher on the instrument compared to older teachers, on almost all subscales (except recognizing your own and others' emotions as well as confidence). This data show that younger teachers assess their own emotional competencies as better developed compared to older teachers. Based on this data, certain recommendations were derived for further research and pedagogic practice.","PeriodicalId":55747,"journal":{"name":"Megatrend Revija","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70995303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Theoretical and empirical aspects of the relationship between morality and economy 道德与经济关系的理论与实证方面

Megatrend Revija Pub Date : 2022-01-01 DOI: 10.5937/megrev2201035d

Žarko Đorić

引用次数: 0

New forms of marketing in the digital communication era 数字传播时代的营销新形式

Megatrend Revija Pub Date : 2022-01-01 DOI: 10.5937/megrev2201189l

N. Lalević

{"title":"New forms of marketing in the digital communication era","authors":"N. Lalević","doi":"10.5937/megrev2201189l","DOIUrl":"https://doi.org/10.5937/megrev2201189l","url":null,"abstract":"Marketing methods traditionally include psychological knowledge. In the Era of digital communication, marketing gained a neuro character, mostly thanks to EEG, fMRI, PET, eye tracking, facial coding, GSR, BVP, fNIRS, polygraph, TMS, indoor GPS etc. Marketing is still an assessment and decision prediction but now both directly and indirectly so to determine shopping preferences. Big industries like FMCG, fashion, automotive and so on, invest significant amount of money to make sure they know the needs and wishes of customers and in order to keep brand profitable. Shifting marketing to social media drastically changed strategies of global companies that are yet to see the outcome of this new approach of consumer involvement in PR. Likewise, the trend of consumer setting the tone of marketing caused gradual price correction and fabric procurement. Also, some number of consumers is especially interested in company's ecological awareness which includes best practice policy and a decision (not) to buy. That implies both on product and service. At the same time, in digital era, commercial is now subdued to comments, criticism and even boycott. Therefore, it's not uncommon for companies to have to hire PR machinery in order to solve the problem. New forms of marketing are subtle which doesn't mean that aggressive campaigns are gone for good, the ones that look more like propaganda that advertising. That is the basic marketing differentiation - is company nurturing an inbound or outbound/push or pull strategy. However, the dilemma remains; are companies really opening up for consumers to participate in their marketing campaign or is it a strategy of illusory influence that in fact represents a good marketing. In this paper, we analyze digital communication trends and social changes caused by rapid informatization of production, product and idea placement and sales.","PeriodicalId":55747,"journal":{"name":"Megatrend Revija","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70995545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Monitoring and evaluation of the adopted strategic documents in Serbia 监测和评价在塞尔维亚通过的战略文件

Megatrend Revija Pub Date : 2021-01-01 DOI: 10.5937/megrev2101001s

M. Stamatović, Snežana Maksimović, L. Stamatović

引用次数: 0