Analysis of the significance of the marketing mix in e-commerce

Radan Kostić, Aleksandar Savić, M. Mihajlović
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Abstract

Internet marketing is a new philosophy and an interesting topic especially for researchers in the field of marketing. It is a new way of marketing a product / service globally in a target market around the world. This paper presents a new approach to understanding the role of the marketing mix in e-commerce. The importance of marketing in e-commerce is often accompanied by problems with the application of common marketing tools in a virtual environment. The paper identifies elements of the marketing mix in e-commerce in line with the trend of e-commerce and Internet technology. The aim of this paper is to point out the role of marketing mix in e-commerce by applying the 7P model that enables the structuring of changes in terms of trade and information services of online stores.
浅析营销组合在电子商务中的意义
网络营销是一种新的理念,也是一个有趣的话题,特别是对于营销领域的研究者来说。它是在全球范围内的目标市场上营销产品/服务的一种新方式。本文提出了一种新的方法来理解营销组合在电子商务中的作用。营销在电子商务中的重要性往往伴随着在虚拟环境中通用营销工具的应用问题。本文根据电子商务和互联网技术的发展趋势,确定了电子商务营销组合的要素。本文的目的是通过应用7P模型指出营销组合在电子商务中的作用,该模型使在线商店的贸易和信息服务方面的结构变化成为可能。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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