Fashion and Textiles最新文献_第3页

The “Aha!” moment and brand experience: exploring domain-distance concept stores for experiential retail “啊哈！”时刻与品牌体验：探索领域距离概念店的体验零售

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2025-12-15 DOI: 10.1186/s40691-025-00449-4

Rongren Jin, Eunsoo Baek, Grace Ga-Eun Oh

{"title":"The “Aha!” moment and brand experience: exploring domain-distance concept stores for experiential retail","authors":"Rongren Jin, Eunsoo Baek, Grace Ga-Eun Oh","doi":"10.1186/s40691-025-00449-4","DOIUrl":"10.1186/s40691-025-00449-4","url":null,"abstract":"<div><p>As experiential retailing becomes increasingly vital in the post-pandemic era, brands are actively exploring novel ways to create immersive and memorable in-store experiences. This study introduces the concept of <i>domain distance</i>—the integration of ideas or elements from seemingly unrelated fields—into retail design as a strategic driver of consumer insight and engagement. Central to this framework is the <i>“Aha!” moment</i>, a sudden sense of insight and surprise, which we examine as a catalyst for multi-dimensional brand experiences, subsequently influencing store attitudes and word-of-mouth (WOM) intentions. Two empirical studies were conducted: Study 1 investigates whether domain-distance concept stores trigger “Aha!” moments, and Study 2 employs structural equation modeling to test how these moments shape sensory, affective, behavioral, and intellectual brand experiences, as well as their downstream effects on store attitudes and WOM intentions. The findings demonstrate that “Aha!” moments play a pivotal role in enriching brand experience, fostering positive evaluations and communicative behaviors. Moreover, <i>need for uniqueness</i> (NFU) moderated these effects—individuals with higher NFU developed store attitudes based on a broader range of brand experience dimensions. By applying a brand experience lens, this study identifies the “Aha!” moment as a novel antecedent of enriched brand experiences. Crucially, it shows that such moments can be strategically triggered through domain distance in retail design. These findings offer actionable insights for crafting retail environments that foster insight-driven engagement, particularly for consumers with varying levels of NFU.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"12 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2025-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-025-00449-4.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145778748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Development of an integrated platform for modular smart garments 模块化智能服装集成平台的开发

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2025-12-15 DOI: 10.1186/s40691-025-00447-6

Jiseon Ahn, Yoojeong Lee, Suhjung Park, Sungmin Kim

{"title":"Development of an integrated platform for modular smart garments","authors":"Jiseon Ahn, Yoojeong Lee, Suhjung Park, Sungmin Kim","doi":"10.1186/s40691-025-00447-6","DOIUrl":"10.1186/s40691-025-00447-6","url":null,"abstract":"<div><p>The rapid advancement of wearable technology has highlighted the need for efficient manufacturing processes, yet significant challenges regarding flexibility, reusability, and scalability remain prevalent in smart garment production. Addressing these limitations, an integrated platform that synergistically combines modular hardware with dedicated design software was developed. This specialized software supports circuit layout design, 3D visualization, and preparation for wire embedding. Furthermore, a novel modular connection system based on spring-loaded (pogo pin) connectors with magnetic fixation was designed. This mechanism ensures stable electrical connectivity while allowing easy module replacement. The platform’s effectiveness was validated through quantitative experiments and the fabrication of a full prototype. Crucially, the experiments demonstrated that the software’s optimization feature significantly improves the ergonomic stability of module placement compared to manual methods (<i>p</i> < 01). These findings confirm the reliability of the connection mechanism and the system’s real-time monitoring capabilities, indicating that the proposed approach facilitates efficient prototyping and practical deployment of modular smart garments.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"12 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2025-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-025-00447-6.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145778547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Generational differences in AI adoption among fashion curation platform users 时尚策展平台用户采用人工智能的代际差异

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2025-12-15 DOI: 10.1186/s40691-025-00448-5

Dayun Jeong, Young Sam Kim

{"title":"Generational differences in AI adoption among fashion curation platform users","authors":"Dayun Jeong, Young Sam Kim","doi":"10.1186/s40691-025-00448-5","DOIUrl":"10.1186/s40691-025-00448-5","url":null,"abstract":"<div><p>This study investigates consumer acceptance of artificial intelligence (AI)–enabled fashion curation platforms by integrating the Task–Technology Fit (TTF) and Technology Acceptance Model (TAM) frameworks. Building on contemporary research that emphasizes the transformative role of AI in retail and fashion, the study examines how the alignment between AI functionalities and user needs strengthens perceived usefulness and ease of use, enhancing satisfaction and behavioral intention. Using a survey-based quantitative design with adapted TTF and TAM scales, we analyzed data from fashion curation platform users via structural equation modeling (SEM), including multi-group comparisons across Generation Z, Millennials, and Generation X. Results show cohort-sensitive pathways: Generation Z responds more to technological fit and usefulness, whereas Generation X prioritizes ease of use and experiential satisfaction; intention mechanisms converge once upstream beliefs are formed, aligning with broader AI acceptance patterns and moderators noted in consumer contexts. The findings extend technology acceptance scholarship by localizing generational heterogeneity primarily in the formation of perceived usefulness and satisfaction within AI curation contexts, while offering actionable guidance for task–technology alignment and journey design in digital fashion retail. The study motivates future multi-cohort investigations that incorporate evolving AI capabilities and examine trust and governance considerations in fashion platforms.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"12 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2025-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-025-00448-5.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145778548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Humanizing brands through inclusive marketing: the role of social judgements and anthropomorphism in luxury and non-luxury branding 通过包容性营销使品牌人性化：社会判断和拟人化在奢侈品和非奢侈品品牌中的作用

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2025-12-08 DOI: 10.1186/s40691-025-00444-9

Jung Eun Lee, Jia Wu

{"title":"Humanizing brands through inclusive marketing: the role of social judgements and anthropomorphism in luxury and non-luxury branding","authors":"Jung Eun Lee, Jia Wu","doi":"10.1186/s40691-025-00444-9","DOIUrl":"10.1186/s40691-025-00444-9","url":null,"abstract":"<div><p>Inclusive marketing, which emphasizes diversity and representation, has gained recognition in the fashion industry but remains underexplored in luxury brand marketing. This study investigates how inclusive marketing impacts social judgements of brands (i.e., warmth and competence) by comparing how the effects of inclusive marketing on brand social judgements differ between luxury and non-luxury brands. Further, this study examined the effects of social judgements of brands on brand anthropomorphism and brand attitudes. A 2 × 2 between-subject experimental design tested a stimulus featuring a Down syndrome model in inclusive marketing campaigns for Gucci (luxury) and GAP (non-luxury). Structural equation modeling with multi-group analysis results showed that inclusive marketing enhanced brand social judgements of warmth and competence, particularly a stronger effect on warmth for luxury than non-luxury brands. Further, these social judgements positively influenced brand anthropomorphism (cognitive experience and emotional consciousness), leading to positive brand attitudes. This study offers the first empirical evidence of how inclusive marketing influences consumers’ human-like judgements and perceptions of brands and provides practical insights for fashion luxury and non-luxury marketers.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"12 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2025-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-025-00444-9.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145730070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Development of a soft wearable robotic garment with fabric-based pneumatic artificial muscles for muscle support and postural alignment 一种柔性可穿戴机器人服装的开发，其基于织物的气动人造肌肉用于肌肉支撑和姿势调整

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2025-12-04 DOI: 10.1186/s40691-025-00445-8

Sumin Koo, Hyeon-seon Cho, Jeehyun Song, Gayeon Lee, Yumin Cho, Shinwon Chang, Yeongjin Choi, Yeojin Claire Kim, Jiwon Chung, Yong-Lae Park

{"title":"Development of a soft wearable robotic garment with fabric-based pneumatic artificial muscles for muscle support and postural alignment","authors":"Sumin Koo, Hyeon-seon Cho, Jeehyun Song, Gayeon Lee, Yumin Cho, Shinwon Chang, Yeongjin Choi, Yeojin Claire Kim, Jiwon Chung, Yong-Lae Park","doi":"10.1186/s40691-025-00445-8","DOIUrl":"10.1186/s40691-025-00445-8","url":null,"abstract":"<div><p>A soft wearable robotic garment was developed to support lumbar muscle function and postural alignment by using cell-structured fabric pneumatic artificial muscles (cfPAMs). The actuator was constructed from two types of lightweight thermoplastic polyurethane-coated nylon fabrics and was designed with a flexible structure to enhance the contraction and force output. The performance of three actuator configurations (3-cell, 6-cell, and 8-cell) was evaluated in terms of contraction ratio, force generation, and response time. The 8-cell actuator exhibited the highest performance across these metrics. The actuator was integrated into a garment and tested in a user study involving 22 female participants. Surface electromyography of the lumbar erector spinae indicated a reduction in muscle activity during trunk flexion with actuator inflation relative to noninflated and control conditions. A trend toward a reduced full-body tilt was observed, and the user satisfaction was high, particularly for safety and functionality. These findings underscore the potential of cfPAM-based garments for daily musculoskeletal support.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"12 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2025-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-025-00445-8.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145675344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Foaming characterization of lightweight polylactic-acid filaments with various heating conditions to apply for additive manufacturing 轻量化聚乳酸长丝在不同加热条件下的发泡特性，以适用于增材制造

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2025-12-04 DOI: 10.1186/s40691-025-00446-7

Dikshita Chowdhury, Sunhee Lee

{"title":"Foaming characterization of lightweight polylactic-acid filaments with various heating conditions to apply for additive manufacturing","authors":"Dikshita Chowdhury, Sunhee Lee","doi":"10.1186/s40691-025-00446-7","DOIUrl":"10.1186/s40691-025-00446-7","url":null,"abstract":"<div><p>This study focuses on analyzing lightweight polylactic acid (LW_PLA) filaments for additive manufacturing, using four commercially available LW_PLA filaments like PLA (Esun Co., Ltd, China), ePLA-LW (Esun Co., Ltd, China), LW-PLA (Colorfabb, Netherlands) and LW-PLA-HT (Colorfabb, Netherlands) to evaluate their 3D printing conditions. Thermal (DSC), rheological, heating and morphological analyses were conducted at temperatures from 200 to 240 °C, including tests on 3D-printed honeycomb structures. Results show that LW_PLA_CL (LW-PLA, Colorfabb, Netherlands) and LW_PLA_HT (LW-PLA-HT, Colorfabb, Netherlands) have superior foamability, dimensional stability and consistent viscoelastic properties, especially above 220 °C, compared with PLA and LW_PLA_ES. Both filaments maintained uniform expansion and low loss factors, making them highly suitable for lightweight foamed applications. This work fills a research gap by systematically linking foaming behavior with printability and provides clear guidelines for 3D printing process conditions for LW_PLA at 230 °C and 240 °C to achieve stable, high quality 3D printed materials.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"12 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2025-12-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-025-00446-7.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145675378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gen Z college students’ fashion consumption paradox: sustainable vs. fast fashion Z世代大学生的时尚消费悖论：可持续与快时尚

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2025-12-01 DOI: 10.1186/s40691-025-00442-x

Ji Hye Kang, Casey Badal

{"title":"Gen Z college students’ fashion consumption paradox: sustainable vs. fast fashion","authors":"Ji Hye Kang, Casey Badal","doi":"10.1186/s40691-025-00442-x","DOIUrl":"10.1186/s40691-025-00442-x","url":null,"abstract":"<div><p>Despite the reported paradox in Gen Z’s fashion consumption, research on their behavior within the coexisting sustainable and fast fashion markets remains limited. This study aims to investigate Gen Z college students’ fashion behavior by exploring the competitive coexistence of sustainable and fast fashion, employing a robust theoretical framework. An integrated research model combining the Theory of Planned Behavior (TPB) and the Value-Attitude-Behavior (VAB) framework is proposed to address the limitations of each approach. The model examines the hierarchical influence of personal values and attitudes toward sustainable and fast fashion on individual purchasing behavior while also exploring the impact of subjective norm (SN) and perceived behavioral control (PBC) on purchasing decisions for both sustainable and fast fashion. Structural equation modeling was used to test 14 hypotheses based on a dataset of 289 female Gen Z consumers. The results revealed values, attitudes, and perceived behavioral control play significant roles in both sustainable and fast fashion consumption, suggesting that different personal values lead to varying fashion behaviors. No significant attitude-behavior gap (e.g., ethically-minded consumers rarely purchasing ethically) was observed in sustainable fashion consumption, contrary to commonly reported findings. The relationship between sustainable and fast fashion consumption within Gen Z’s fashion market was also confirmed. Our findings enhance the understanding of Gen Z college students’ paradoxical purchasing behavior in relation to the major fashion retailers. The results help close the gap in sustainable fashion consumption research and offer valuable managerial insights.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"12 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-025-00442-x.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145674965","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Modeling and development of continuous textile structures utilizing 3D printing 利用3D打印的连续纺织结构建模和开发

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2025-11-20 DOI: 10.1186/s40691-025-00438-7

Minseo Kim, Sohee Lee

{"title":"Modeling and development of continuous textile structures utilizing 3D printing","authors":"Minseo Kim, Sohee Lee","doi":"10.1186/s40691-025-00438-7","DOIUrl":"10.1186/s40691-025-00438-7","url":null,"abstract":"<div><p>This study explores the development of continuous textile structures utilizing Thermoplastic Polyurethane (TPU) through advanced 3D printing techniques—namely, Material Extrusion (MEX) and Conveyor Material Extrusion (CMEX). The research aims to address limitations in conventional textile manufacturing by introducing digitally fabricated textile architectures that offer design flexibility, production efficiency, and sustainability. Various TPU filaments were comparatively evaluated to determine optimal material properties, including thermal stability, tensile strength, and dyeability. Three textile geometries—plain weave, flat knit, and spacer fabric—were modeled and fabricated under optimized printing conditions. By adjusting parameters such as nozzle angle, line thickness, and inter-yarn gap, the study achieved structurally stable and visually consistent textile forms. CMEX printing, which utilizes an inclined nozzle and continuous conveyor bed, demonstrated superior capability for producing uninterrupted textile lengths, overcoming the spatial constraints of traditional MEX platforms. Surface morphology analyses and mechanical tests revealed that spacer fabrics exhibited the highest tensile and tear strengths, while flat knit structures maintained superior flexibility. Dyeing experiments confirmed that disperse dyes produced the most stable coloration, with good wash and moderate dry-cleaning fastness. This research contributes to the growing body of literature on additive manufacturing in textiles by offering practical insights into the feasibility of TPU-based printed textiles for apparel use. The findings highlight the potential of CMEX 3D printing to revolutionize textile production, enabling sustainable, on-demand, and customizable garment manufacturing.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"12 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2025-11-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://fashionandtextiles.springeropen.com/counter/pdf/10.1186/s40691-025-00438-7","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145561050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Correction: Development and evaluation of accurate 3D human models using scan data: a comparison with SMPL and CLO models 更正：使用扫描数据开发和评估准确的3D人体模型：与SMPL和CLO模型的比较

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2025-11-17 DOI: 10.1186/s40691-025-00443-w

Gyungin Jung, Minjoo Kang, Sungmin Kim

引用次数: 0

Reducing microfiber release from polyester fabrics through optimization of spinning process parameters 通过优化纺丝工艺参数，减少涤纶织物的超细纤维脱出

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2025-11-10 DOI: 10.1186/s40691-025-00441-y

Ming Chen, Hong Cui, Zhipeng Shen

{"title":"Reducing microfiber release from polyester fabrics through optimization of spinning process parameters","authors":"Ming Chen, Hong Cui, Zhipeng Shen","doi":"10.1186/s40691-025-00441-y","DOIUrl":"10.1186/s40691-025-00441-y","url":null,"abstract":"<div><p>This study investigates the influence of spinning process parameters on microfiber release from polyester fabrics, identifying yarn hairiness as the dominant controlling factor. Experimental results demonstrate an extremely high correlation (<i>R</i><sup>2</sup> = 0.997) between 3 mm hairiness and microfiber release, confirming protruding fibers as the primary shedding source. Among the parameters examined, spinning method exhibits greater influence than twist factor, with Siro compact spinning consistently delivering optimal performance by achieving minimal hairiness and microfiber release while maintaining high breaking strength. The optimal combination was determined as Siro compact spinning with a twist factor of 400. The research establishes that spinning method's effect on microfiber release is primarily indirect, mediated through its determination of yarn hairiness. These findings provide a scientific basis for source reduction of microplastic pollution in textiles, demonstrating that proper selection of spinning technologies and process parameters can significantly reduce microfiber shedding at the manufacturing stage. The study offers practical solutions for developing more sustainable textiles and advancing green manufacturing practices in the textile industry, contributing to environmental protection and circular economy objectives.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"12 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2025-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://fashionandtextiles.springeropen.com/counter/pdf/10.1186/s40691-025-00441-y","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145510559","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0