{"title":"From brick-and-mortar to livestream shopping: product information acquisition from the uncertainty reduction perspective","authors":"Joohye Hwang, Song-yi Youn","doi":"10.1186/s40691-022-00327-3","DOIUrl":"10.1186/s40691-022-00327-3","url":null,"abstract":"<div><p>This study investigates how livestream fashion shopping is associated with brick-and-mortar shopping, focusing on product uncertainty, and examines livestreaming’s role in reducing product uncertainty and promoting consumers’ purchase intention by adopting the Uncertainty reduction theory (URT). The study identifies the three product information sources (i.e., product demonstration, interaction with the seller, and other viewers’ reviews) that consumers use in livestream shopping via uncertainty-reducing strategies. PLS results (n = 292) indicate that consumers who rely on salespeople’s assistance as a product information source in brick-and-mortar shopping showed a positive perception of the two product information sources—interaction with the seller and other viewers’ reviews—in livestream shopping. The seller’s product demonstration played a significant role in reducing product uncertainty and subsequently affected purchase intention, while the other two information sources (i.e., interaction with the seller and other viewers’ reviews) affected the purchase intention directly. The findings extend the URT to improve our understanding of consumer information attainment in the livestream shopping context and exemplify a promising future for livestream fashion shopping by investigating its features that can potentially substitute for the brick-and-mortar shopping experience. Future studies can include motivational factors (i.e., service and/or technical barriers) in the model.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"10 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://fashionandtextiles.springeropen.com/counter/pdf/10.1186/s40691-022-00327-3","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"4964077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Clothing pressure analysis of commercial women's leggings for applying medical compression classes","authors":"Jeongeun Lee, Wolhee Do","doi":"10.1186/s40691-022-00324-6","DOIUrl":"10.1186/s40691-022-00324-6","url":null,"abstract":"<div><p>The high-elasticity bottoms applying gradual pressurization to the blood vessels of the lower extremities simultaneously assisting to both prevention and treatment of multiple health conditions such as varicose veins. Medical compression stockings are classified as medical supplies, and there is a clear standard on magnitude and application for gradual pressure. However, in the case of leggings, there are no relevant experimental data or papers supporting these findings. This study was performed in order to analyse the gradual compression values in legging. Eight types of leggings currently available on the market by different brands, were analysed to determine the type of pressure applied. The pressure was measured at five points of the clothed body with leggings pulled across lower extremities. An airpack sensor was attached to a wooden leg model and five consecutive records at each measuring point were taken. Afterwards the average values were calculated. As observed in all eight leggings, the measuring point with the highest pressure applied was the back of the calf (mean 18.25 mmHg) or the below the knee circumference (mean 13.83 mmHg), pointing to deviance in applying gradual pressure as proposed in medical compression stockings. The commercial leggings used in this experiment did not show a gradual increase in pressure from the thigh to the ankle body zone. One can presume that the legs’ fatigue would increase over the time. Since, the gradual pressure should be applied in legging construction as seen in medical compression stockings.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"10 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://fashionandtextiles.springeropen.com/counter/pdf/10.1186/s40691-022-00324-6","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"4964079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Presenting fabrics in digital environment: fashion designers’ perspectives on communicating tactile qualities of the fabrics","authors":"Shin Young Jang, Jisoo Ha","doi":"10.1186/s40691-022-00328-2","DOIUrl":"10.1186/s40691-022-00328-2","url":null,"abstract":"<div><p>The ongoing COVID-19 pandemic has forced the fashion industry to digitalize the conventional work system. Fashion designers were required to work from home, and textile trade shows were held online. However, fabric suppliers were unable to present their fabrics in a manner that enabled their properties to be easily understood. Visual information, such as photographs, videos, and the brief explanations provided by fabric suppliers were insufficient for fashion designers to comprehend the fabric’s properties. Thus, this research aims to identify the critical information for fashion designers in their digital fabric search and to discover effective ways to present this information. The current state of online tactile information was analyzed by conducting content analysis on several online fabric retailers. Then, semi-structured one-on-one in-depth interviews with 25 fashion designers were conducted to identify the strengths and weaknesses of the existing types of visual and textual information. Results revealed the most effective ways to present fabrics online. Specific guidelines were established for photographing or writing each type of information. Finally, a conceptual framework for fabric tactile communication in digital environments was developed. This study can contribute to the improvement of a designer’s experience in online fabric markets and can be used as a fundamental guide on designer’s tactile perception of fabrics, which can support technologies, such as haptic devices and 3D clothing simulation software.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"10 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://fashionandtextiles.springeropen.com/counter/pdf/10.1186/s40691-022-00328-2","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"4607271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How online shopping festival atmosphere promotes consumer participation in China","authors":"Jiali Xie, Namhee Yoon, Ho Jung Choo","doi":"10.1186/s40691-022-00325-5","DOIUrl":"10.1186/s40691-022-00325-5","url":null,"abstract":"<div><p>Despite the immense success of China’s <i>Double Eleven</i> online shopping festival (OSF), research on how OSFs’ unique atmosphere relates to customer behavior has been scarce. This study investigates the influence of the OSF atmosphere on consumers’ participation behavior based on the stimulus–organism–response framework. Based on the data from 239 young Chinese consumers (in their 20 s and 30 s) and using structural equation modeling, this study explores the influence of three OSF atmosphere types—promotional, entertaining, and social interaction—on consumers’ continuous participation intention. All three types are found to influence consumers’ excitement, which strengthens their continuous participation intention. Additionally, the moderating effect of perceived time pressure is the highest for the relationship between entertaining atmosphere and excitement, followed by that between social interaction atmosphere and excitement. The greater the time pressure perceived by consumers, the stronger is the relationship between entertaining/social interaction atmosphere and excitement. This study bridges the gaps in the literature on atmosphere, consumer sentiment, and festival consumption.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"10 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://fashionandtextiles.springeropen.com/counter/pdf/10.1186/s40691-022-00325-5","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"4208155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Characteristics of cotton fabric dyed with Euphorbia extract at different concentrations of cellulosic nanoparticles (CNP)","authors":"Youngmi Park","doi":"10.1186/s40691-022-00319-3","DOIUrl":"10.1186/s40691-022-00319-3","url":null,"abstract":"<div><p>As the perception of the consumer's environment and the toxicity of synthetic dyes that is harmful to humans, interest in natural dyes is also increasing in the textile dyeing industry. This study performed an alternative to metal mordants and used cellulose nanoparticles (CNP) as a natural mortant for dyeing cotton fabrics with natural dyes extracted from <i>Euphorbia</i>. The characteristics with and without CNP mordant were investigated in the experiment. The effects of natural cellulosic mordants were analyzed through color, fastness, color, fastness, air permeability, antibacterial rate, UV protection, and total hand value (THV). As a result, the light fastness has been shown to significantly increase, but the improvements in terms of the wash, perspiration, and rubbing fastness were negligible. In addition, when CNP was added to cotton dyeing, there was no difference change in air permeability, but THV was significantly improved to 5 or more, and the UV protection and bacteria reduction rate were excellent. These results are attributed to the groundwork for studies on other types of natural dyes in the future and, by establishing the benefits of CNP, this study significantly contributes to the improvement of the end-products of dyeing.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"10 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://fashionandtextiles.springeropen.com/counter/pdf/10.1186/s40691-022-00319-3","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"4970089","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Effect of surfactant type on the dyeability and color resistance of semi-permanent basic hair dye","authors":"Kyeoungsook Yun, Cheunsoon Ahn","doi":"10.1186/s40691-022-00326-4","DOIUrl":"10.1186/s40691-022-00326-4","url":null,"abstract":"<div><p>Basic Brown 16 pigment and three types of surfactants were used to prepare the cationic, nonionic, and anionic basic hair dyes. White hair and bleached hair were dyed using the three basic hair dyes and were shampooed 10 times using acidic, neutral, and alkaline shampoos prepared in the study. White hair and bleached hair dyed with the anionic basic hair dye resulted in a lower <i>L</i>*, <i>a</i>*, <i>b</i><sup>*</sup> values and lower K/S values compared to the hair dyed with the cationic and nonionic basic hair dyes and the results were statistically significant at α = 0.05. Hair dyed with the anionic basic hair dye showed significantly higher Δ<i>L</i>*, Δ<i>a</i>*, Δ<i>b</i>*, and Δ<i>E</i><sup>*</sup><sub>ab</sub> values after 10 times of shampooing than those dyed with cationic and nonionic basic hair dyes (α = 0.05), indicating a lower color resistance for the anionic basic hair dye. Color difference after shampooing was significantly higher when alkaline shampoo was used (α = 0.05). Overall, the color difference after shampooing occurred more by the type of dye than by the type of shampoo.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"10 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://fashionandtextiles.springeropen.com/counter/pdf/10.1186/s40691-022-00326-4","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"4966945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Raphael Kanyire Seidu, Sun Young Choi, Shouxiang Jiang
{"title":"Development and performance of jacquard woven retro-reflective textiles with African design patterns","authors":"Raphael Kanyire Seidu, Sun Young Choi, Shouxiang Jiang","doi":"10.1186/s40691-022-00322-8","DOIUrl":"10.1186/s40691-022-00322-8","url":null,"abstract":"<div><p>Retro-reflective materials are important for safety purposes, such as enhancing the visibility of pedestrians at night when they wear garments with reflective materials and therefore reducing pedestrian fatalities. This has challenged different manufacturers to produce effective materials that provide the best retro-reflection. Most of these materials are applied as stripes on clothing, but can also extend to artisans using reflective yarns in their creations. Nevertheless, there is a lack of research and the synthesis of reflective yarns and African design patterns (due to its symbolic value for the African people) to create effective textiles that have the necessary properties for visibility at night. In this research work, a new approach is adopted by using a design process that combines jacquard weaving technology, reflective threads and African design patterns to produce retro-reflective textiles. The subsequent reflective effects captured in a darkroom show the retro-reflective ability of the samples. The testing carried out by using the Kawabata Evaluation System for Fabrics shows that the total hand value (THV) of the samples makes them suitable for men’s winter dress shirts and women’s thin winter dresses (with positive values) but not suitable for the summer garment (with negative values) counterparts respectively. This new approach might extend the ideation to produce retro-reflective textiles that can be applied for many different uses.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"10 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://fashionandtextiles.springeropen.com/counter/pdf/10.1186/s40691-022-00322-8","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"4897188","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Fabrication of polyester fabrics with tungsten bronze nanorods and a silane coupling agent for improved thermal storage and washing durability","authors":"Ye-eun Woo, Kyung Wha Oh","doi":"10.1186/s40691-022-00310-y","DOIUrl":"10.1186/s40691-022-00310-y","url":null,"abstract":"<div><p>The thermal storage and washing durability of polyester fabrics treated with tungsten bronze nanorods(TBNRs) were analyzed to determine the optimal concentration for the photothermal effect in this study. TBNRs with an average length of 34.0 ± 2.5 nm and a diameter of 2.3 ± 0.4 nm were synthesized by the thermal decomposition of Ammonium metatungstate hydrate(AMT) in oleylamine (OA) to generate TBNRs that are capable of emitting heat by efficiently absorbing light in the near-infrared region. The effect of TBNR concentration and the silane coupling agent on the photothermal effect and washing durability of the PET fabric were evaluated with a solar simulator. As a result, as the concentration of TBNRs increased, the photothermal effect increased, and the maximum photothermal effect was shown at 5 wt%. In addition, washing durability were further improved by adding 0.5 wt% silane counpling agent. Overall, the post-processing treatment effectively increased the photothermal effect without a significant change in the physical properties and color of the polyester.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"10 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://fashionandtextiles.springeropen.com/counter/pdf/10.1186/s40691-022-00310-y","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"4545141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yixin Zou, Sarawuth Pintong, Tao Shen, Ding-Bang Luh
{"title":"Evaluation and trend of fashion design research: visualization analysis based on CiteSpace","authors":"Yixin Zou, Sarawuth Pintong, Tao Shen, Ding-Bang Luh","doi":"10.1186/s40691-022-00316-6","DOIUrl":"10.1186/s40691-022-00316-6","url":null,"abstract":"<div><p>Fashion or apparel refers to a topic discussed publicly as an indispensable discipline on a day-to-day basis, which has aroused rising attention from academic sessions over the past two decades. However, since the topic of fashion design covers knowledge in extensive ranges and considerable information, scholars have not fully grasped the research field of fashion design, and the research lacks directional guidance. To gain more insights into the existing research status and fronts in the fashion design field, this study conducts a quantitative literature analysis. The research of this study is conducted by employing CiteSpace technology to visualize and analyze 1388 articles regarding “fashion design” in the Web of Science (WOS) Core Collection. To be specific, the visualization and the analysis concentrate on the annual number of articles, author collaboration, institutional collaboration, literature citations, keywords clustering, and research trend evolution of the mentioned articles. As highlighted by this study, the effect of the US and the UK on academic research in fashion design is relatively stronger and extensive. Sustainable fashion refers to the research topic having aroused more attention since 2010, while new research topics over the past few years consist of “wearable fashion”, “transgender fashion” and “medical fashion”. The overall research trend of fashion design is developing as interdisciplinary cross research. This study systematically reviews the relevant literature, classifies the existing research status, research hotspots and frontier trends in the academic field of “fashion design”, and presents the knowledge map and information of literature for researchers in relevant fields.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"9 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://fashionandtextiles.springeropen.com/counter/pdf/10.1186/s40691-022-00316-6","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45544135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TranThuyNga Truong, Ji-Seon Kim, Eunji Yeun, Jooyong Kim
{"title":"Wearable capacitive pressure sensor using interdigitated capacitor printed on fabric","authors":"TranThuyNga Truong, Ji-Seon Kim, Eunji Yeun, Jooyong Kim","doi":"10.1186/s40691-022-00320-w","DOIUrl":"10.1186/s40691-022-00320-w","url":null,"abstract":"<div><p>This paper presented a systematic approach to electro-textile pressure sensors dependent on interdigitated capacitors (IDCs) printed on fabric. In this study, we proposed a highly sensitive, broad-range pressure sensor based on the combination of porous Ecoflex, carbon nanotubes (CNTs), and interdigitated electrodes. Firstly, characterizations of the interdigitated capacitor using silver ink on Cotton and Polyester fabric were completed by precision LCR meter across the frequency range from 1 to 300 kHz. The effect of the fabric on the performance of sensor sensitivity was included. Secondly, estimating and optimizing the volume fraction of CNTs and air gaps on the properties of composites are included. The presence of volume fraction CNTs enhanced the bond strength of composites and improved sensor deformability. The robustness of the presented sensor was demonstrated by testing under high pressure at 400 kPa for more than 20,000 cycles. Thirdly, the combination of CNTs and porous dielectric achieved a broad detection range (400 kPa) with a sensitivity range from 0.035 (at 400 kPa) to 0.15 <span>({mathrm{KPa}}^{-1})</span> (at 50 kPa). Finally, the Cotton and Polyester substrate comparison demonstrates that selecting a suitable dielectric substrate affects sensor sensitivity and signal output.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"9 1","pages":""},"PeriodicalIF":2.4,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://fashionandtextiles.springeropen.com/counter/pdf/10.1186/s40691-022-00320-w","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48518583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}