Fashion and Textiles最新文献

AI-driven wearable smart textiles: a review of research trends and frontiers 人工智能驱动的可穿戴智能纺织品：研究趋势和前沿综述

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2026-05-04 DOI: 10.1186/s40691-026-00470-1

Yunjun Wan

{"title":"AI-driven wearable smart textiles: a review of research trends and frontiers","authors":"Yunjun Wan","doi":"10.1186/s40691-026-00470-1","DOIUrl":"10.1186/s40691-026-00470-1","url":null,"abstract":"<div><p>The integration of Artificial Intelligence (AI) with wearable smart textiles is transforming passive fabrics into active systems capable of sensing, responding, and adapting to environmental and user-specific stimuli. Despite growing interest, a comprehensive quantitative analysis of this interdisciplinary field remains lacking. This study conducts a bibliometric and visual analysis of publications from 2000 to 2025 from the Web of Science (WoS) Core Collection, utilizing Visualization of Similarities viewer (VOSviewer), CiteSpace, and Bibliometrix to examine publication trends, collaboration networks, thematic evolution, and intellectual structures. Results indicate rapid growth in publications, with China, the United States, and South Korea leading a highly collaborative international network. The field exhibits strong interdisciplinary connections among materials science, nanotechnology, electronic engineering, and AI-based data analytics. Key research themes include fiber-based nanogenerators, while emerging trends focus on AI-sensor integration, sustainable materials, and multifunctional applications. This study constructs a knowledge framework and identifies future directions such as AI algorithm miniaturization, self-powered sensing, eco-friendly material industrialization, and deeper scenario-based applications. These findings address the gap in macro-level analysis and offer strategic guidance to advance research and innovation in AI-enhanced wearable smart textiles.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"13 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2026-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-026-00470-1.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147829616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Beyond production: a review of use-phase environmental impacts in apparel life cycle assessment (LCA) 生产之外：服装生命周期评估（LCA）中使用阶段环境影响的综述

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2026-04-07 DOI: 10.1186/s40691-026-00468-9

Kyungha Baik, Suhyun Lee

{"title":"Beyond production: a review of use-phase environmental impacts in apparel life cycle assessment (LCA)","authors":"Kyungha Baik, Suhyun Lee","doi":"10.1186/s40691-026-00468-9","DOIUrl":"10.1186/s40691-026-00468-9","url":null,"abstract":"<div><p>Clothing involves a complex production process and long-term usage, during which garments undergo repeated maintenance. Consequently, the use-phase plays a critical role in assessing the overall environmental impacts of apparel. While life cycle assessment (LCA) is widely applied in the fashion and textile industry, many studies prioritize cradle-to-gate stages. This review highlights two key aspects. First, it establishes the importance of the use-phase within the entire life cycle. Second, it delves into a detailed analysis of the use-phase, examining major elements affecting environmental burdens, including garment lifespan, washing frequency, drying method, and regional differences. The use-phase often accounts for the second-highest environmental impact after production, and in certain cases, represents the most significant contributor. Extending garment lifespan is a highly effective strategy for mitigating overall impacts by avoiding the need for new production. Washing frequency and the choice between machine and air drying are also confirmed as important factors. Regional differences, which include consumer behavior and the carbon intensity of electricity grids, lead to substantial differences in use-phase impacts. In summary, this review highlights the central role of the use-phase in apparel LCA and emphasizes its key factors. While extensive LCA studies have focused on washing and drying processes, other common practices such as ironing and dry cleaning have received limited academic attention. This oversight constitutes a notable gap in the current literature, suggesting a need for further research to achieve a comprehensive understanding of the environmental impacts of apparel.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"13 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2026-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-026-00468-9.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147642697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Balancing aesthetics and usefulness: how visual transformation influences consumers’ intention to use smart clothing 平衡美学与实用性：视觉转换如何影响消费者使用智能服装的意愿

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2026-04-07 DOI: 10.1186/s40691-026-00467-w

Shin Young Jang, Jisoo Ha

{"title":"Balancing aesthetics and usefulness: how visual transformation influences consumers’ intention to use smart clothing","authors":"Shin Young Jang, Jisoo Ha","doi":"10.1186/s40691-026-00467-w","DOIUrl":"10.1186/s40691-026-00467-w","url":null,"abstract":"<div><p>This study investigates how visual transformative (VT) smart clothing, garments that dynamically change color, pattern, or silhouette through integrated materials or embedded technological mechanisms, influences consumer adoption by examining its effects on perceived usefulness (PU), aesthetics (AES), hedonic motivation (HM), and social influence (SI). Drawing on TAM, UTAUT, and UTAUT2, we modeled VT as the independent variable, perceived aesthetics (AES), perceived usefulness (PU), hedonic motivation (HM), and social influence (SI) as mediators, and age (AGE), socio-cultural experience (SCE), technological experience (TE), and individual innovativeness (II) as moderators. An online survey of 350 Korean women aged 20–59 evaluated function-oriented versus expression-oriented smart clothing stimuli. Data were analyzed using correlation analysis, hierarchical regression, and PROCESS macro models. VT significantly increased AES but decreased PU, producing a negative total effect on intention to use via a suppression pattern in which the adverse PU pathway outweighed aesthetic gains. AES and PU significantly mediated the VT–intention relationship, whereas HM and SI did not, indicating that adoption of VT garments is driven primarily by functional and aesthetic judgments rather than hedonic or social processes. Moderated mediation analyses showed that AGE, SCE, and TE strengthened the PU–intention path, amplifying the negative indirect effect of VT among younger, culturally exposed, and technologically experienced consumers, while II exerted only a limited influence. These findings conceptualize visually transformative smart clothing as a distinct category whose acceptance depends on resolving tensions between expressive appearance and functional credibility, offering guidance for the design and communication of technology-embedded fashion.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"13 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2026-04-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-026-00467-w.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147642698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Llm-generated content-based explanations for user experience in fashion recommender systems 法学生成的基于内容的时尚推荐系统用户体验解释

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2026-03-25 DOI: 10.1186/s40691-026-00464-z

Haein Yeo, Taehyung Noh, Kyungsik Han

{"title":"Llm-generated content-based explanations for user experience in fashion recommender systems","authors":"Haein Yeo, Taehyung Noh, Kyungsik Han","doi":"10.1186/s40691-026-00464-z","DOIUrl":"10.1186/s40691-026-00464-z","url":null,"abstract":"<div><p>Recommendation explanations are crucial in helping users make informed and confident decisions, especially in domains such as fashion, where personal style and preferences play an important role. While previous studies have predominantly used review data for explanations, the review-based method requires the availability and quality of a good number of reviews. To address this issue, we investigate the effectiveness of content-based recommendation explanations in fashion recommender systems. Using a Large Language Model (LLM) and deep learning techniques trained on fashion attribute data, we developed a framework that extracts essential visual information from product images and generates user-tailored explanations. This approach allows us to generate customized explanations at various levels—basic, simple, and detailed—for each recommendation. We developed a My Own Style (MOS) interface that displays fashion products, recommendations, and explanations. Our user study with 211 participants showed that detailed explanations, especially when combined with diversity-based algorithms, significantly improved user satisfaction and trust in fashion recommendations. This study contributes to clothing and textile research by providing guidelines for fashion-specific LLM prompts and demonstrating the effectiveness of LLM-generated explanations in fashion e-commerce. Our findings point the way to more personalized and transparent AI-driven fashion recommender systems that improve user experience and style exploration in fashion e-commerce.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"13 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2026-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-026-00464-z.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147561690","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Three-dimensional printed lattice structures for next generation of wearable technology 下一代可穿戴技术的三维印刷晶格结构

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2026-03-18 DOI: 10.1186/s40691-026-00466-x

Jing Liu, Raphael Kanyire Seidu, Ling-quan Hu, Cheng Cheng, Shiyang Yan, Luming Yang, Shou-xiang Jiang

{"title":"Three-dimensional printed lattice structures for next generation of wearable technology","authors":"Jing Liu, Raphael Kanyire Seidu, Ling-quan Hu, Cheng Cheng, Shiyang Yan, Luming Yang, Shou-xiang Jiang","doi":"10.1186/s40691-026-00466-x","DOIUrl":"10.1186/s40691-026-00466-x","url":null,"abstract":"<div><p>Lattice structures, best known for their high strength-to-weight ratio, flexibility, and tunable mechanical properties, have garnered increasingly more attention across various industries that require advanced performance and material efficiency for their products. The advent of three-dimensional (3D) printing technologies has further expanded design possibilities and manufacturing accuracy of such structures, thus enabling the fabrication of products with complex geometries that are difficult or not possible to achieve through traditional production methods. In the textile and apparel industries, the integration of 3D-printed lattice structures offers unprecedented opportunities to create lightweight, adaptive, and highly customizable wearable devices. These innovations have paved the way for emerging applications that range from sportswear and protective gear to smart textiles and personalized healthcare solutions. This review examines the key 3D printing technologies and materials commonly employed in lattice fabrication, which highlight their role in producing wearable lattice textiles across different performance scales. The study further categorizes 3D-printed lattice geometries based on how they address specific requirements in textile applications, such as breathability, energy absorption, and wear comfort. Additionally, the review discusses current challenges, including material limitations, structural design complexities, and scalability issues, while proposing future directions for research and development. This review paper serves as a comprehensive resource for researchers, engineers, and designers who wish to leverage 3D-printed lattice structures for the next generation of functional textiles and apparel.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"13 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2026-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-026-00466-x.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147560721","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Which is most thermally comfortable in a hot and dry environment: Hijab, niqab, or burqa? 在炎热干燥的环境中，头巾、尼卡布和布卡哪个穿着最舒适？

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2026-03-11 DOI: 10.1186/s40691-026-00462-1

Syifa Salsabila, Sabrina Ilma Sakina, Joo-Young Lee

{"title":"Which is most thermally comfortable in a hot and dry environment: Hijab, niqab, or burqa?","authors":"Syifa Salsabila, Sabrina Ilma Sakina, Joo-Young Lee","doi":"10.1186/s40691-026-00462-1","DOIUrl":"10.1186/s40691-026-00462-1","url":null,"abstract":"<div><p>Hijabs, niqabs, and burqas are widely worn by Muslim women in hot climates, however, comparative studies on their thermo-physiological effects remains scarce. This study investigated the physiological and subjective responses to wearing a Hijab, niqab, and burqa in a hot-dry environment. Ten healthy Indonesian females (28.8 ± 3.0 y, 160.6 ± 4.6 cm, and 53.4 ± 4.4 kg) completed three trials (hijab, niqab, and burqa) during exercise at an air temperature of 36 °C and an air humidity of 30%RH with radiation on the ceiling (globe temperature at 70 °C, wet-bulb globe temperature at 36.5 °C). Rectal, auditory canal, mean skin temperature, total sweat rate, and heart rate did not differ significantly among the three headwear types. However, the maximum temperature at the back of the neck tended to be lower with the niqab than with the burqa, but the difference was not significant (<i>p</i> = .053). The microclimate temperature inside the chest was significantly higher with the burqa than with the other two conditions (<i>p</i> < .001). Remarkably, the microclimate temperature at the top of the head rose to maximum 71 ± 9, 72 ± 6, and 73 ± 8 °C for the hijab, niqab, and burqa, respectively, with no significant differences. Both the niqab and burqa increased breathing resistance and often caused facial discomfort due to fabric contact with the nose and eyes. While the niqab provided more neck ventilation than the hijab or burqa, both the niqab and burqa impose additional breathing burdens during exercise in hot environments.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"13 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2026-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-026-00462-1.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147441045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Development of an AI-driven branding platform integrating persona/scenario methods for fashion startups 开发一个ai驱动的品牌平台，为时尚初创公司整合人物/场景方法

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2026-03-09 DOI: 10.1186/s40691-026-00461-2

Na Ma, Jee Hyun Lee

{"title":"Development of an AI-driven branding platform integrating persona/scenario methods for fashion startups","authors":"Na Ma, Jee Hyun Lee","doi":"10.1186/s40691-026-00461-2","DOIUrl":"10.1186/s40691-026-00461-2","url":null,"abstract":"<div><p>As the fashion industry undergoes rapid digital transformation, designer brands have gained increasing visibility through expanded creative and communication opportunities. However, many still face significant challenges in brand development, including limited resources and insufficient consumer understanding. This study proposes an AI-driven branding framework that integrates the Persona/Scenario (P/S) methodology to assist designers in identifying visual style features, understanding target consumer profiles, and formulating strategic brand positioning. The framework incorporates multimodal AI components, including mixture-of-experts convolutional neural networks (MoE-CNNs) for visual style classification, large language models (LLMs) for consumer text analysis, and k-nearest neighbors (KNN) for brand similarity mapping in semantic space. Based on in-depth interviews and simulation-based evaluation procedures, the study demonstrates the potential of AI to enhance the traditional P/S approach and support brand strategy development for early-stage designer brands. The framework provides a scalable and flexible pathway to facilitate systematic and consumer-oriented brand growth. By proposing a structured yet adaptable decision-support system, this research contributes to the interdisciplinary integration of AI technologies and fashion branding and enables a strategic branding path that fuses user orientation with design-driven thinking.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"13 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2026-03-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-026-00461-2.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147441146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Working with feeling AI in fashion retail: a stimulus-organism-response perspective on employee psychology and creativity 在时尚零售中使用感觉人工智能：员工心理和创造力的刺激-有机体-反应视角

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2026-03-05 DOI: 10.1186/s40691-026-00465-y

Ishtehar Sharif Swazan

{"title":"Working with feeling AI in fashion retail: a stimulus-organism-response perspective on employee psychology and creativity","authors":"Ishtehar Sharif Swazan","doi":"10.1186/s40691-026-00465-y","DOIUrl":"10.1186/s40691-026-00465-y","url":null,"abstract":"<div><p>As fashion retail organizations increasingly integrate emotionally responsive artificial intelligence (AI) into employee-facing systems, understanding the psychological and behavioral implications of “feeling AI” has become essential, particularly its influence on employee creativity, defined as the generation of novel and useful ideas. This study investigates how two feeling AI capabilities, anthropomorphism and personalization, shape employees’ creative self-efficacy and job replacement anxiety, and how these psychological states influence two distinct forms of employee creativity: proactive and responsive creativity. Drawing on the stimulus-organism-response (SOR) framework, a structural model was developed and tested using survey data collected from fashion retail employees (N = 302). Findings reveal that feeling AI does not uniformly enhance workplace creativity; instead, its psychological impacts are context-dependent and behaviorally divergent. This study contributes to fashion and organizational literature by expanding the conceptualization of AI from a technical enabler to a psychological stimulus with dualistic effects. The findings also offer practical guidance for fashion retailers aiming to adopt feeling AI systems that support, rather than stifle, human creativity in a rapidly evolving industry.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"13 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2026-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-026-00465-y.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147362959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

From designer to curator: cognitive and creative trade-offs in GenAI-assisted design 从设计师到策展人：基因人工智能辅助设计中的认知和创造性权衡

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2026-03-04 DOI: 10.1186/s40691-026-00459-w

Shin Young Jang

{"title":"From designer to curator: cognitive and creative trade-offs in GenAI-assisted design","authors":"Shin Young Jang","doi":"10.1186/s40691-026-00459-w","DOIUrl":"10.1186/s40691-026-00459-w","url":null,"abstract":"<div><p>This study investigates the impact of generative artificial intelligence (GenAI) on creative workflow in digital textile design. Thirty-four undergraduate students completed matched pattern design tasks using both conventional vector-based tools and GenAI-supported workflows within Adobe Illustrator. A within-subject experimental design was used to compare the two approaches. Paired comparisons showed that GenAI significantly reduced perceived task difficulty and total workload and increased procedural efficiency. However, these gains accompanied by lower editability and weaker articulation of personal style, along with lower ratings of creativity, aesthetic value, satisfaction, and goal fulfillment. Idea generation felt easier with GenAI, but the breadth of distinct ideas did not increase, suggesting stylistic convergence rather than divergent exploration. Qualitative data revealed a redistribution of cognitive effort, as automation eased technical operations but shifted focus to prompt formulation, weakening expressive control. This reflects GenAI’s dual effect of enhancing procedural fluency while diminishing authorship. For effective integration into education, this study proposes structuring AI-integrated design into an exploration, refinement, and reflection phase, accompanied by assessment that documents prompt, decision histories, and human re-authoring of AI results.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"13 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2026-03-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-026-00459-w.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147362827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the impact of background inconsistency on consumers’ negative feelings toward virtual influencers 探讨背景不一致对消费者对虚拟网红负面感受的影响

IF 3.5 4区管理学

Fashion and Textiles Pub Date : 2026-03-03 DOI: 10.1186/s40691-026-00463-0

Jeeweon Wee, Namhee Yoon, Yoon-Jung Lee

{"title":"Exploring the impact of background inconsistency on consumers’ negative feelings toward virtual influencers","authors":"Jeeweon Wee, Namhee Yoon, Yoon-Jung Lee","doi":"10.1186/s40691-026-00463-0","DOIUrl":"10.1186/s40691-026-00463-0","url":null,"abstract":"<div><p>This study examines how background image (reality vs. virtuality) influences consumers’ perceptions of uncanniness toward virtual influencers (VIs) in social media advertisements. A between-subjects experiment (background image: reality vs. virtuality) was conducted to examine the effect of reality background image on uncanniness toward the VI, with a focus on the mediating role of perceived VI-background inconsistency. A total of 193 South Korean female Instagram users participated. The results indicated that consumers find VIs placed in reality (vs. virtuality) background images more uncanny because they experience inconsistency between the reality background and the virtual model. Moreover, this effect was negatively moderated by individuals’ categorization uncertainty about the VI’s non-human identity. The reality background image had a greater positive influence on the perceived uncanniness toward the VI via inconsistency when consumers could recognize the VI as a computer-generated non-human; the background image had no differential effects on inconsistency when consumers were less certain about the VI’s non-human identity.</p></div>","PeriodicalId":555,"journal":{"name":"Fashion and Textiles","volume":"13 1","pages":""},"PeriodicalIF":3.5,"publicationDate":"2026-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://link.springer.com/content/pdf/10.1186/s40691-026-00463-0.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147336798","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0