Media Watch最新文献_第6页

Cartoon Weapons Industry: Prejudicial News Reports and the Terrorising of Magazines 漫画武器行业：司法前新闻报道与杂志恐怖

Media Watch Pub Date : 2022-01-01 DOI: 10.1177/09760911221086355

Nicholas Barkdull, John Hutnyk

引用次数: 0

OTT Media Streaming in COVID-19 Lockdown: The Indian Experience COVID-19封锁中的OTT媒体流:印度的经验

Media Watch Pub Date : 2021-09-01 DOI: 10.15655/mw_2021_v12i3_166019

Suresh Chandra Nayak, S. K. Biswal

{"title":"OTT Media Streaming in COVID-19 Lockdown: The Indian Experience","authors":"Suresh Chandra Nayak, S. K. Biswal","doi":"10.15655/mw_2021_v12i3_166019","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i3_166019","url":null,"abstract":"Covid-19 has immensely impacted every walks of life worldwide, including in India. Various dimensions like the socio-economic, employment, consumers’ media consumption habits, and the like have been radically changed and still counting. In the context of Covid-19, consumers’ media consumption habits in India have witnessed sea changes because of massive technological interventions and penetrations. Consumers prefer to devote their leisure time before digital screens are connected through the Internet, where they have an abundance of possibilities to choose from a pool of media content. As a result, the OTT video platforms, formerly considered a luxury, have become necessary. Uses and gratification derived out of these platforms to the viewers have been the broad talking points. The current study attempts to explore the emergence, advantage, and future of OTT platforms. To meet the research objectives, the study relied on both quantitative and qualitative methods. For data collection, an online survey and in-depth interviews were carried out. Data analysis reveals a growing acceptance of OTT media streaming content among the viewers and its uses, and gratifications are the critical factors behind the changes in media consumption.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"440 - 450"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47804748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Impact of Social Media Influencer Marketing on Youth Purchase Intentions in UAE 社交媒体网红营销对阿联酋年轻人购买意愿的影响

Media Watch Pub Date : 2021-09-01 DOI: 10.15655/mw_2021_v12i3_165405

A. Radwan, Sheren Ali Mousa, M. Mohamed, E. Youssef

{"title":"Impact of Social Media Influencer Marketing on Youth Purchase Intentions in UAE","authors":"A. Radwan, Sheren Ali Mousa, M. Mohamed, E. Youssef","doi":"10.15655/mw_2021_v12i3_165405","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i3_165405","url":null,"abstract":"The study analyses how youth perceive social media Influencers and whether they affect their purchasing intentions and buying decisions. It also measures influencers’ attractiveness, expertise, and trustworthiness while communicating with consumers. In addition, the study explores the types of digital interaction with influencers, measures the impact of their online marketing activities on purchasing intentions, and finds differences between youth demographic segments. A total of 350 youth participants in the United Arab Emirates (UAE) completed an online survey evaluating influencers’ characteristics, promotional videos, types of youth interaction with their content, and their impacts on purchasing intentions. The findings show that youth in UAE consider that influencers have positive personal appeals, traits, and information support to attract their followers and encourage them to purchase. Furthermore, the results reveal that influencers push youth to search for more information about the products and visit marketers’ websites. Influencers’ social media activities also affect youth’s interests, desires, and purchase intentions by helping them assess the products.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"422 - 439"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43381403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 4

Impact of Facebook Usage on the Political Participation among Women in Pakistan Facebook使用对巴基斯坦女性政治参与的影响

Media Watch Pub Date : 2021-09-01 DOI: 10.15655/mw_2021_v12i3_165225

Munham Shehzad, Muhammad Yousaf, N. Mahmood, E. C. Ogadimma

引用次数: 4

It's About Me!: Un(dress)ing Hindi Celluloid Feminine Subjective I-dentity 这是关于我的！：Un（dress）ing印地语Celluloid女性主观身份

Media Watch Pub Date : 2021-09-01 DOI: 10.15655/mw_2021_v12i3_165211

Vinayak Yashraj, P. Tripathi

引用次数: 1

Escaping the COVID-19 Pandemic with High-Speed E-Learning: Capabilities, Engagement, and Quality in Malaysian Higher Education 通过高速电子学习逃避COVID-19大流行:马来西亚高等教育的能力、参与和质量

Media Watch Pub Date : 2021-09-01 DOI: 10.15655/mw_2021_v12i3_165222

S. Shehzadi, S. Raza, Umer Zaman

{"title":"Escaping the COVID-19 Pandemic with High-Speed E-Learning: Capabilities, Engagement, and Quality in Malaysian Higher Education","authors":"S. Shehzadi, S. Raza, Umer Zaman","doi":"10.15655/mw_2021_v12i3_165222","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i3_165222","url":null,"abstract":"Despite growing optimism, the COVID-19 pandemic has overstayed with its new ‘delta variant’ sweeping across continents. Consequently, higher education institutions across the globe have strategically switched to e-learning platforms to escape the massive uncertainties triggered by the ongoing global pandemic. Hence, the attraction and engagement of millions of new e-learners towards technology-enabled virtual learning environments are highly dependent on critical factors such as quality of e-service, e-information, and e-system, etc., for e-learning success. To address these emerging challenges and to bridge the research gap, the present study empirically explored the effects of e-learning communication networks, including the quality of e-service, e-information, and e-system, on e-learning in Malaysian Higher Education. Notably, the mediating mechanism of e-learner’s engagement in the processual and holistic model of e-learning quality was also examined. Drawing on study data of 450 e-learners and utilizing structural equational modeling (SEM), the findings established that e-learning quality is significantly influenced by e-service quality, e-system quality, and e-information quality, as mediated through e-learner’s engagement. The study implications include new empirical evidence on boosting e-learning quality during the pandemic-induced global education crisis and identifying the critical drivers of communication technologies in higher education (i.e., quality of e-service, e-information, and e-system) to better interpret the changing ingredients of e-learner’s engagement.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"363 - 381"},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42673990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social Media Use and Covid-19 Risk Perception among Nigerians: The Roles of Affects, Gender and Information Sources 尼日利亚人对社交媒体的使用和新冠肺炎风险认知：影响、性别和信息来源的作用

Media Watch Pub Date : 2021-05-01 DOI: 10.15655/mw_2021_v12i2_160154

J. A. Erubami, Paul Bebenimibo, J. Ugwuoke

引用次数: 7

Framing Theory Application in Public Relations: The Lack of Dynamic Framing Analysis in Competitive Context 框架理论在公共关系中的应用:竞争语境下动态框架分析的缺失

Media Watch Pub Date : 2021-05-01 DOI: 10.15655/mw_2021_v12i2_160155

Du Kuan, N. Hasan, Julia Wirza Mohd Zawawi, Z. Abdullah

引用次数: 1

In Search of an Eco-space in the Age of Anthropocene: Exploring the Horizon of Ecocinema 寻找人类世时代的生态空间:生态电影的视域探索

Media Watch Pub Date : 2021-05-01 DOI: 10.15655/mw_2021_v12i2_160149

Shibaji Mridha

{"title":"In Search of an Eco-space in the Age of Anthropocene: Exploring the Horizon of Ecocinema","authors":"Shibaji Mridha","doi":"10.15655/mw_2021_v12i2_160149","DOIUrl":"https://doi.org/10.15655/mw_2021_v12i2_160149","url":null,"abstract":"Contoured by the spirit of ecocriticism, ecocinema has become a unique platform, especially since the last two decades, developing an ecocentric sensibility in the epoch of the Anthropocene. Prominent ecocinema critics such as David Ingram, Scott MacDonald, Paula Willoquet-Maricondi, Adrian Ivakhiv, Pat Brereton, Stephen Rust, and Salma Monani foreground the cognitive and emotive value of ecocinema in furthering both environmental imagination and discourse. To contribute to the promising discourse of ecocinema, this essay intends to propose an idea of eco-space that ecocinema can potentially create in the human psyche, allowing us to perceive the non-human world from an ecocentric perspective. Investigating the contemporary ecocinema theory to situate the concept of ecospace in a broader critical context champions the pluralistic and translational eco-aesthetics of cinema by forming an alternative media-spectatorship. In so doing, it seeks to draw secondary references on four films, taking into consideration the usual censureanthropomorphism, sentimentalism, kitschagainst ecocinema. In the process, this paper espouses the efficacy of ecocinema in creating an evolving eco-space in our collective sub-conscious, transcending the limitations of our customary anthropocentric vision.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"239 - 250"},"PeriodicalIF":0.0,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48433832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Loyalty, Motivation, and Satisfaction: A Quantitative Analysis of the 8th Cinejoven Festival of Almería, Spain 忠诚、动机和满意度——对西班牙阿尔梅里亚第八届电影节的定量分析

Media Watch Pub Date : 2021-05-01 DOI: 10.15655/mw_2021_v12i2_160153

C. García-Carballo, S. Moral-Cuadra, Virginia Navajas-Romero, J. Fruet-Cardozo

引用次数: 0