{"title":"It's About Me!: Un(dress)ing Hindi Celluloid Feminine Subjective I-dentity","authors":"Vinayak Yashraj, P. Tripathi","doi":"10.15655/mw_2021_v12i3_165211","DOIUrl":null,"url":null,"abstract":"Contemporary women’s Hindi films play a critical role in constructing feminine subjective I-dentity by contesting discursive models rendering current feminism to be “it’s about me!”. Appropriation of this postfeminist framework builds upon the semiotic understanding of the process in which the reflective use of dress and dressing-up has been seminal in constructing self-oriented choices and corporeal practices. Therefore, dress leads to the possibility of exploring significant scope in disentangling the contentious post-feminist developments in emergent women’s Hindi films. With a locus on the post-feminist framework as posited by Rosalind Gill, Michele M Lazar, Angela McRobbie, and the nuanced semiotic scaffolding of use of dress as hypothesized by Roland Barthes, Malcolm Bernard, Joanne Entwistle, et al., this article examines select women’s Hindi films like Margarita With A Straw by Shonali Bose, Lipstick Under My Burkha by Alankrita Shrivastava and Aisha by Rajshree Ojha to forward embryonic post-feminist approaches.","PeriodicalId":52105,"journal":{"name":"Media Watch","volume":"12 1","pages":"382 - 399"},"PeriodicalIF":0.0000,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Media Watch","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15655/mw_2021_v12i3_165211","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Arts and Humanities","Score":null,"Total":0}
引用次数: 1
Abstract
Contemporary women’s Hindi films play a critical role in constructing feminine subjective I-dentity by contesting discursive models rendering current feminism to be “it’s about me!”. Appropriation of this postfeminist framework builds upon the semiotic understanding of the process in which the reflective use of dress and dressing-up has been seminal in constructing self-oriented choices and corporeal practices. Therefore, dress leads to the possibility of exploring significant scope in disentangling the contentious post-feminist developments in emergent women’s Hindi films. With a locus on the post-feminist framework as posited by Rosalind Gill, Michele M Lazar, Angela McRobbie, and the nuanced semiotic scaffolding of use of dress as hypothesized by Roland Barthes, Malcolm Bernard, Joanne Entwistle, et al., this article examines select women’s Hindi films like Margarita With A Straw by Shonali Bose, Lipstick Under My Burkha by Alankrita Shrivastava and Aisha by Rajshree Ojha to forward embryonic post-feminist approaches.
Media WatchArts and Humanities-Literature and Literary Theory
自引率
0.00%
发文量
19
期刊介绍:
Journal of Media Watch is a double blind peer-reviewed tri-annual journal published from India. It is the only journal in the discipline from Asia and India listed in many leading indexing platforms. The journal keeps high quality peer evaluation and academic standards in all levels of its publication. Journal of Media Watch reflects empirical and fundamental research, theoretical articulations, alternative critical thinking, diverse knowledge spectrum, cognizant technologies, scientific postulates, alternative social synergies, exploratory documentations, visual enquiries, narrative argumentations, innovative interventions, and minority inclusiveness in its content and selection. The journal aims at publishing and documenting research publication in the field of communication and media studies that covers a wide range of topics and sub-fields like print media, television, radio, film, public relations, advertising, journalism and social media and the cultural impact and activation of these media in the society. It aims at providing a platform for the scholars to present their research to an international academic community with wide access and reach. Published topics in Media Watch enjoy very high impact and major citation. The journal is supported by strong international editorial advisory support from leading academicians in the world.