忠诚、动机和满意度——对西班牙阿尔梅里亚第八届电影节的定量分析

Q1 Arts and Humanities

Media Watch Pub Date : 2021-05-01 DOI:10.15655/mw_2021_v12i2_160153

C. García-Carballo, S. Moral-Cuadra, Virginia Navajas-Romero, J. Fruet-Cardozo

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引用次数: 0

摘要

在西班牙的几个城市，电影节被视为突出的文化活动。西班牙最著名的电影节是巴利亚多利德国际电影周、圣塞巴斯蒂安电影节、毕尔巴鄂电影节、Alcaláde Henares电影节、马拉加电影节、曼雷萨·阿尔梅里亚电影节。位于地中海沿岸的阿尔梅里亚市十多年来一直在努力宣传这些活动。本研究旨在分析第8届Cinejoven电影电视节观众的特点，并在活动的知名度方面进行合作。使用变量检验了五个假设：感知价值、动机和满意度忠诚度。对207名参加电影节的人进行了抽样调查。SmartPLS 3.2.8软件用于结构方程建模（SEM）技术在本研究分析中的应用。

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Loyalty, Motivation, and Satisfaction: A Quantitative Analysis of the 8th Cinejoven Festival of Almería, Spain

In several cities of Spain, film festivals are regarded as prominent cultural events. The most well-known film festivals in Spain are the Valladolid International Film Week, San Sebastian, the Bilbao, Alcalá de Henares, Málaga, Manresa Almería. The Almería city, located on the Mediterranean Sea, has been striving to promote these events for a decade or so. This research aims to analyze the characteristics of the audience attending the 8 th Cinejoven Film Television Festival and collaborate in the visibility of the event. Five hypotheses were tested using the variables: perceived value, motivations, and satisfaction loyalty. A sample of 207 surveys of attendees at the festival was analyzed. SmartPLS 3.2.8 software for structural equation modeling (SEM) techniques applied in this research analysis.

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来源期刊

Media Watch Arts and Humanities-Literature and Literary Theory

自引率

0.00%

发文量

期刊介绍： Journal of Media Watch is a double blind peer-reviewed tri-annual journal published from India. It is the only journal in the discipline from Asia and India listed in many leading indexing platforms. The journal keeps high quality peer evaluation and academic standards in all levels of its publication. Journal of Media Watch reflects empirical and fundamental research, theoretical articulations, alternative critical thinking, diverse knowledge spectrum, cognizant technologies, scientific postulates, alternative social synergies, exploratory documentations, visual enquiries, narrative argumentations, innovative interventions, and minority inclusiveness in its content and selection. The journal aims at publishing and documenting research publication in the field of communication and media studies that covers a wide range of topics and sub-fields like print media, television, radio, film, public relations, advertising, journalism and social media and the cultural impact and activation of these media in the society. It aims at providing a platform for the scholars to present their research to an international academic community with wide access and reach. Published topics in Media Watch enjoy very high impact and major citation. The journal is supported by strong international editorial advisory support from leading academicians in the world.