Journal of Communication Management最新文献

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Exploring political corporate social responsibility: a qualitative content analysis of multinational corporations' diplomacy efforts during the Russia–Ukraine war 探索政治性企业社会责任:对俄乌战争期间跨国公司外交努力的定性内容分析
IF 3.1
Journal of Communication Management Pub Date : 2024-07-02 DOI: 10.1108/jcom-10-2023-0110
Tugce Ertem-Eray, Eyun-Jung Ki
{"title":"Exploring political corporate social responsibility: a qualitative content analysis of multinational corporations' diplomacy efforts during the Russia–Ukraine war","authors":"Tugce Ertem-Eray, Eyun-Jung Ki","doi":"10.1108/jcom-10-2023-0110","DOIUrl":"https://doi.org/10.1108/jcom-10-2023-0110","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Using political corporate social responsibility (PCSR) as a theoretical framework, this study aims to examine how multinational corporations (MNCs) can function as nonstate actors in public diplomacy efforts during the Russia–Ukraine war.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A thematic analysis using qualitative content analysis was conducted on 98 new releases from the websites of the top 50 MNCs listed in the Fortune Global 500.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings indicate that MNCs elucidate their initiatives aimed at providing a secure environment for war victims through their news releases, with notable variations in responses based on the companies' geographical location. MNCs also mentioned strengthening the power of public authorities by rebalancing power dynamics between governments and intergovernmental initiatives under war conditions.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study is one of the first empirical investigations to research corporate diplomacy and explore the theoretical implications of PCSR for corporate diplomacy.</p><!--/ Abstract__block -->","PeriodicalId":51660,"journal":{"name":"Journal of Communication Management","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141528943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
READINESS as a new framework for crisis management: academic-industry integrated expert insights from practitioners and scholars 作为危机管理新框架的 READINESS:来自从业人员和学者的学术界-产业界综合专家见解
IF 3.1
Journal of Communication Management Pub Date : 2024-06-28 DOI: 10.1108/jcom-02-2024-0034
Yan Jin, Brittany N. Shivers, Yijing Wang, W. Timothy Coombs, Toni G.L.A. van der Meer
{"title":"READINESS as a new framework for crisis management: academic-industry integrated expert insights from practitioners and scholars","authors":"Yan Jin, Brittany N. Shivers, Yijing Wang, W. Timothy Coombs, Toni G.L.A. van der Meer","doi":"10.1108/jcom-02-2024-0034","DOIUrl":"https://doi.org/10.1108/jcom-02-2024-0034","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The study provides an initial empirical examination of Jin <em>et al</em>.’s (2024) new READINESS model through the expert opinions of crisis communication academics and practitioners. Through this examination, the goal is to understand crisis READINESS and how it relates to other key concepts in the crisis literature, such as preparedness and resilience.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>An exploratory quantitative online survey of 30 experts in crisis communication was conducted. Our participant pool consisted of members from the Crisis Communication Think Tank, which is an established crisis thought leadership network (Jin, 2023). Data collection took place in November and December 2023.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Key findings include the dual nature of crisis READINESS as both a process and an outcome, resilience as both a process and an outcome, and preparedness as an antecedent to READINESS. A key distinction between READINESS and preparedness emerged with the former conceived of as a mindset and the latter conceived of as physical tools, training and planning.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Preparedness and resilience alone are not enough to effectively manage crises and risks, and given this, it is important to study READINESS as a concept beyond (yet connected to) preparedness and resilience. It is our hope that the findings can lead to understanding indicators of crisis READINESS and developing crisis READINESS measurement tools which can equip organizations to more effectively manage crises.</p><!--/ Abstract__block -->","PeriodicalId":51660,"journal":{"name":"Journal of Communication Management","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141503822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How internal listening inspires remote employee engagement: examining the mediating effects of perceived organizational support and affective organizational commitment 内部倾听如何激发远程员工的参与:研究感知组织支持和情感组织承诺的中介效应
IF 3.1
Journal of Communication Management Pub Date : 2024-06-20 DOI: 10.1108/jcom-11-2023-0117
Yufan Sunny Qin
{"title":"How internal listening inspires remote employee engagement: examining the mediating effects of perceived organizational support and affective organizational commitment","authors":"Yufan Sunny Qin","doi":"10.1108/jcom-11-2023-0117","DOIUrl":"https://doi.org/10.1108/jcom-11-2023-0117","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Even though remote work has been around for years and COVID-19 has rapidly increased its prevalence among organizations, research on remote employee engagement is limited. Informed by social exchange theory and social support theory, the purpose of the current study is to examine how internal listening, including both organizational and supervisory listening, influences remote employee engagement and the mediating role of remote employees perceived organizational supportiveness and affective organizational commitment.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Using survey as the research method, the study recruited full-time employees who fully work remotely in the United States of America. The data were collected in early December 2021, and a total of 527 complete and valid responses were used for data analysis. Structural equation modeling (SEM) was used to test the study hypotheses.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results showed that both organizational and supervisory listening had an indirect effect on remote employee engagement by strengthening their perceived organizational support and affective organizational commitment. Both organizational listening and supervisory listening could make remote employees feel they are supported by the organization. However, only supervisory listening had a significant direct impact on remote employees' affective commitment to the organization.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study is among the first that examines the importance of listening in motivating employee engagement in the context of remote work. The findings showcase the communication functions, from the aspect of organizational and leadership listening, in inspiring the remote workforce. Moreover, this study contributes to the understanding of listening as a pivotal force in driving employees' positive emotional and relational outcomes when they work remotely.</p><!--/ Abstract__block -->","PeriodicalId":51660,"journal":{"name":"Journal of Communication Management","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141503821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Why employees speak up: unveiling motives for constructive voice 员工为何畅所欲言:揭示建设性声音的动机
IF 3.1
Journal of Communication Management Pub Date : 2024-06-14 DOI: 10.1108/jcom-11-2023-0124
Mary Kiura, Rebecca B. Leach
{"title":"Why employees speak up: unveiling motives for constructive voice","authors":"Mary Kiura, Rebecca B. Leach","doi":"10.1108/jcom-11-2023-0124","DOIUrl":"https://doi.org/10.1108/jcom-11-2023-0124","url":null,"abstract":"PurposeThe study empirically explores employees' motives for engaging in constructive voice behaviors.Design/methodology/approachThe authors utilized qualitative research methods. The data were collected through individual semi-structured interviews with 26 workers in the renewable energy industry in Kenya. The data were analyzed using a phronetic iterative approach (Tracy, 2020).FindingsThe data revealed various motives that may drive constructive voice including, personal (e.g. material rewards and emotional gratification), relational (e.g. advocating for others and diluting opposition) and organizational motives (e.g. ensuring organizational survival and bolstering innovation). Additionally, the authors illustrated how these motives may evolve and/or jointly drive constructive voice.Originality/valueAlthough voice scholars are beginning to recognize the existence of other motives besides prosocial, the knowledge of such motives has remained theoretical. This is one of the first studies to empirically examine motives for constructive voice. By unveiling the motives, the findings demonstrate different pathways through which a voice opportunity transforms into a constructive voice behavior.","PeriodicalId":51660,"journal":{"name":"Journal of Communication Management","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141339403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“Tear down this wall”. A theory of strategic communication that integrates both communication and organizational theory "推倒这堵墙"。融合传播理论和组织理论的战略传播理论
IF 3.1
Journal of Communication Management Pub Date : 2024-06-06 DOI: 10.1108/jcom-09-2023-0103
Olaf Hoffjann
{"title":"“Tear down this wall”. A theory of strategic communication that integrates both communication and organizational theory","authors":"Olaf Hoffjann","doi":"10.1108/jcom-09-2023-0103","DOIUrl":"https://doi.org/10.1108/jcom-09-2023-0103","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The term strategic communication has become firmly established in recent years. The emergence of the term was associated with the hope of finding a more fitting description for overlapping communication processes, since existing approaches can hardly fulfill these expectations. To date, the research has been dominated by communication-focused and, in particular, organization-focused approaches that show little interest in the alternative perspective. An integrating perspective can overcome the wall that exists between the communication level and the organizational level.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The integrating communication and organizational theory framework is developed on the basis of Niklas Luhmann’s “Theory of Social Systems” (TSS), which can be attributed to the “Communication Constitutes Organization” (CCO) perspective. This perspective seems appropriate because its communication theory integrates the sender and addressee perspectives, and its extended organization theory can be used to describe in detail the organizational structures of strategic communication.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The communication theoretical framework states that one of the functions of strategic communication is to reduce complexity to a single follow-up option. From the sender’s perspective, strategic communication can be defined as an attempt to encourage acceptance of a follow-up option proposed out of self-interest. The organizational theory framework that both builds on this and is linked to it first shows the diversity of strategic organizational communications before explaining their formal and informal structures.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This paper is the first to offer a comprehensive framework that integrates concrete strategic communication activities as well as the (in)formal organizational structures that lead to their emergence. On the one hand, this enables a more differentiated description of all relevant aspects of communication theory (e.g. tonality, clarity vs. ambiguity and technical dissemination medium). On the other, the organizational theoretical framework offers a systematization that can be used to describe various formal and informal structures comparatively. Above all, this kind of inclusive, integrating framework is the prerequisite for research that relates the diverse concrete strategic communication activities to an organization’s formal and informal rules and thus understands them as (primarily) the result of organizational decisions.</p><!--/ Abstract__block -->","PeriodicalId":51660,"journal":{"name":"Journal of Communication Management","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-06-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141255814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The role of firms’ communication about eco-friendly products on social media and conventional media post-COVID-19 COVID-19之后企业在社交媒体和传统媒体上传播环保产品的作用
IF 3.1
Journal of Communication Management Pub Date : 2024-05-28 DOI: 10.1108/jcom-08-2023-0094
Iwan Koswara, Putri Trulline, Asep Saeful Rohman
{"title":"The role of firms’ communication about eco-friendly products on social media and conventional media post-COVID-19","authors":"Iwan Koswara, Putri Trulline, Asep Saeful Rohman","doi":"10.1108/jcom-08-2023-0094","DOIUrl":"https://doi.org/10.1108/jcom-08-2023-0094","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The paper examined the impact of corporate communication about eco-friendly products on social media (CSM) and conventional media (CCM) on individuals/buyers’ intent for co-creating environmental values (ICEV) post-Coronavirus pandemic in Indonesia.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Data were gathered from 561 individuals/buyers, via cross-sectional sampling in Bandung city, Indonesia. Next, this study used structural equation modelling to assess the theoretical model and hypothetical relationships.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Both factors, i.e. CCM and CSM, positively and significantly affect ICEV.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The paper is an original attempt to assess the impact of corporate communication about eco-friendly products on media toward ICEV in Indonesia’s post-Coronavirus pandemic. Besides, it is an initial effort to create the notions of success expectancy and self-efficacy and analyse whether these two concepts can become factors that mediate the effects of corporate CCM and CSM on buyers’ ICEV. This paper also develops ICEV to expand social cognitive theory from the perspective of co-creating environmental values.</p><!--/ Abstract__block -->","PeriodicalId":51660,"journal":{"name":"Journal of Communication Management","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141151474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Staying emotionally connected while being physically apart – exploring what teleworkers need to stay committed and how internal communication can contribute 在身体分离的情况下保持情感联系--探讨远程办公人员需要什么来保持承诺,以及内部沟通如何发挥作用
IF 3.1
Journal of Communication Management Pub Date : 2024-05-22 DOI: 10.1108/jcom-02-2023-0023
Julia Stranzl, Christopher Ruppel, Sabine A. Einwiller
{"title":"Staying emotionally connected while being physically apart – exploring what teleworkers need to stay committed and how internal communication can contribute","authors":"Julia Stranzl, Christopher Ruppel, Sabine A. Einwiller","doi":"10.1108/jcom-02-2023-0023","DOIUrl":"https://doi.org/10.1108/jcom-02-2023-0023","url":null,"abstract":"PurposeSince research has already shown that social distance affects the relationship between employees and the organization, this study (1) examines job-related resources that contribute to teleworkers’ organizational commitment and (2) works out how internal communication professionals can strategically address them.Design/methodology/approachA total of 50 problem-centered, semi-structured qualitative interviews were conducted with teleworkers from Austrian and German organizations between March and June 2021.FindingsThe interview data resulted in eight job-related resources that contribute to teleworkers’ organizational commitment. By pointing out the communicative aspects of these resources, we discuss how internal communication professionals can strategically engage to maintain the connection between teleworkers and the organization despite the distance. It highlights the communicators’ role as a strategic communicators and networkers, as enabler and as key speaker for employees’ needs.Research limitations/implicationsThe data were collected during a health crisis (COVID-19 pandemic) in the context of Austrian and German organizations and refers to the perspective of employees for whom teleworking israther new.Originality/valueThe study provides in-depth insights into teleworkers’ expectations and entails clear implications for the practice of internal communication professionals to strengthen teleworkers’ commitment.","PeriodicalId":51660,"journal":{"name":"Journal of Communication Management","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141111747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
This is our Pearl Harbor: effects of a targeted solidarity call in Ukraine’s public diplomacy 这是我们的珍珠港:有针对性的声援呼吁对乌克兰公共外交的影响
IF 3.1
Journal of Communication Management Pub Date : 2024-05-21 DOI: 10.1108/jcom-09-2023-0098
Seon-Woo Kim
{"title":"This is our Pearl Harbor: effects of a targeted solidarity call in Ukraine’s public diplomacy","authors":"Seon-Woo Kim","doi":"10.1108/jcom-09-2023-0098","DOIUrl":"https://doi.org/10.1108/jcom-09-2023-0098","url":null,"abstract":"PurposeThis experiment examines targeted public diplomacy message effects during a crisis, focusing on effects of whether such messages provide a targeted solidarity call that build a sense of common purpose by comparing the other country’s past crises to Ukraine’s current crisis.Design/methodology/approachUsing an experiment, this study investigates whether such targeting in Zelensky’s speeches increased foreign public policy support for Ukraine, the perceived agenda importance of the war and Ukraine’s legitimacy.FindingsThe results found that a targeted solidarity call in public diplomacy messages during an international crisis helps gain foreign public policy support. However, it does not significantly impact the perceived agenda importance and the country’s legitimacy.Originality/valueThere has been a lack of studies on whether targeted messaging is more effective than nontargeted one in public diplomacy literature. The study’s result implies that the inclusion of a solidarity call in public diplomacy messaging is more effective in achieving its strategic goal of receiving aid. This study, therefore, empirically answers the remaining question about the effectiveness of targeted messaging in public diplomacy and advances. It also advances theoretical connections among solidarity, targeted messaging and public diplomacy.","PeriodicalId":51660,"journal":{"name":"Journal of Communication Management","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141117919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The student as stakeholder: how the altruism of university social responsibility (USR) campaigns impacts student relationships 作为利益相关者的学生:大学社会责任(USR)活动的利他主义如何影响学生关系
IF 3.1
Journal of Communication Management Pub Date : 2024-05-17 DOI: 10.1108/jcom-06-2023-0067
Virginia Harrison, Jordan Morehouse, Brandon Boatwright
{"title":"The student as stakeholder: how the altruism of university social responsibility (USR) campaigns impacts student relationships","authors":"Virginia Harrison, Jordan Morehouse, Brandon Boatwright","doi":"10.1108/jcom-06-2023-0067","DOIUrl":"https://doi.org/10.1108/jcom-06-2023-0067","url":null,"abstract":"PurposeThe purpose of this study is to expand corporate social responsibility research in communication management by understanding the dynamics of university social responsibility (USR). The COVID-19 pandemic and social justice protests of 2020 provide a context to study communication about universities’ dual roles as economic engines and social activists. Messaging from a university about its social responsibility goals can impact student perceptions.Design/methodology/approachA survey was conducted of 493 students enrolled at a major university in 2020. Students were asked about two real campaigns at their university, one about healthy behavior and one about racial justice on campus.FindingsAltruism positively predicted reputation, trust and donation intent, while distrust was inversely predicted. Message credibility and believability were mediators of these relationships, but only source credibility mediated altruism for the social justice campaign. For universities, this study demonstrates the importance of communicating social responsibility messages with students. As an important and overlooked stakeholder group in USR, students may respond positively to these messages, which have implications for their potential willingness to donate after graduation.Originality/valueThis study contributes to the literature by merging variables from public relations and marketing with theory development in higher education management to provide a new perspective on ethical organizational communication.","PeriodicalId":51660,"journal":{"name":"Journal of Communication Management","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140966265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PR capacity on corporate boards: claiming the CSR and ESG responsibility? 公司董事会的公关能力:要求承担企业社会责任和环境、社会和治理责任?
IF 3.1
Journal of Communication Management Pub Date : 2024-04-19 DOI: 10.1108/jcom-11-2023-0120
Timothy Penning
{"title":"PR capacity on corporate boards: claiming the CSR and ESG responsibility?","authors":"Timothy Penning","doi":"10.1108/jcom-11-2023-0120","DOIUrl":"https://doi.org/10.1108/jcom-11-2023-0120","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The modern corporation is evaluated by many measures that go beyond profit, which was the emphasis for years previously. Today’s corporation is weighed against expectations of many stakeholders, including not just customers but employees, investors, the government and even the public at large with no discernible financial or other tie to a company. As such, corporate boards necessarily must be concerned with more than financial performance, including corporate social responsibility (CSR) and the increasing emphasis on environmental, social and governance (ESG) metrics. Given that public relations scholars and practitioners have long been concerned with stakeholder relationships, social responsibility and other non-financial indicators, it would make sense that public relations has a more obvious presence on corporate boards.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study examined the 25 companies in the Fortune Modern Board 25 to determine how many board members had a background or expertise in public relations that would contribute to the leadership necessary for the concerns of the modern corporation, and whether the boards had a committee designated to public relations or related functions.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Results show that there are few corporate boards that have public relations represented prominently in either their members or committees. The same is true for executive leadership teams. Public relations or communications executives do appear to play some role in ESG, CSR and DEI reporting, but often there are staff members with those specific titles and roles.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The study was limited to 25 corporations on a Forbes list that ranked them as best in communicating ESG, CSR and DEI. The method examined publicly available literature which was revealing to the research questions, but more could be learned by interview or survey with CCOs.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The study shows the current presence of public relations capacity in terms of members of corporate boards, corporate committees and among the C-suite is not significant. Also, rather than PR as a function owning modern concerns of DEI, ESG and CSR, there are professionals with specific expertise in those areas who are responsible for those corporate issues.</p><!--/ Abstract__block -->\u0000<h3>Social implications</h3>\u0000<p>Corporate social responsibility (CSR), ESG (environmental, social, governance) and DEI (diversity, equity and inclusion) have recently been stressed as important for corporations to measure and report. The role of the public relations profession in managing and/or communicating in these areas is important to consider in terms of public expectations and satisfaction of communication on these subjects.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This paper is unique ","PeriodicalId":51660,"journal":{"name":"Journal of Communication Management","volume":null,"pages":null},"PeriodicalIF":3.1,"publicationDate":"2024-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140627456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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