应对利益相关者对话中的风险:在公共服务媒体组织与公民的对话和讨论中识别风险指标

IF 3.1 Q1 COMMUNICATION
Christian Schwägerl, Peter Stücheli-Herlach, Philipp Dreesen, Julia Krasselt
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引用次数: 0

摘要

目的 本研究将利益相关者对话(SD)中的风险可操作化。它将 SD 概念化为共同生产的组织话语,并考察了组织者和利益相关者的实践能力,以建立对组织风险的共同理解,从而实现互惠互利。作者运用语料库驱动的语言话语分析(主题建模)分析了公民(n = 2,452 个)的论坛帖子(n = 14,744 个)。研究结果组织者中止了参与者在会议中的互惠行为。在论坛中,话题是自主出现的。公民对其身份的表述比组织者提供的类别更加多样化,组织者没有回应公民根据其身份对公共服务管理绩效的看法自主出现的情境。研究结果表明,风险来自于妨碍达成合理协议的互动场合和行动者的实践,后者构成了论坛中话题和身份的自主话语形式。它利用社会建构主义研究方法,考察了可持续发展中组织与利益相关者互动的偶然性,从而推进了可持续发展战略传播研究的方法论知识。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Dealing with risk in stakeholder dialog: identification of risk indicators in a public service media organization's conversation and discourse with citizens

Purpose

This study operationalizes risks in stakeholder dialog (SD). It conceptualizes SD as co-produced organizational discourse and examines the capacities of organizers' and stakeholders' practices to create a shared understanding of an organization’s risks to their mutual benefit. The meetings and online forum of a German public service media (PSM) organization were used as a case study.

Design/methodology/approach

The authors applied corpus-driven linguistic discourse analysis (topic modeling) to analyze citizens' (n = 2,452) forum posts (n = 14,744). Conversation analysis was used to examine video-recorded online meetings.

Findings

Organizers suspended actors' reciprocity in meetings. In the forums, topics emerged autonomously. Citizens' articulation of their identities was more diverse than the categories the organizer provided, and organizers did not respond to the autonomous emergence of contextualizations of citizens' perceptions of PSM performance in relation to their identities. The results suggest that risks arise from interactionally achieved occasions that prevent reasoned agreement and from actors' practices, which constituted autonomous discursive formations of topics and identities in the forums.

Originality/value

This study disentangles actors' practices, mutuality orientation and risk enactment during SD. It advances the methodological knowledge of strategic communication research on SD, utilizing social constructivist research methods to examine the contingencies of organization-stakeholder interaction in SD.

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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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