The role of firms’ communication about eco-friendly products on social media and conventional media post-COVID-19

IF 3.1 Q1 COMMUNICATION

Journal of Communication Management Pub Date : 2024-05-28 DOI:10.1108/jcom-08-2023-0094

Iwan Koswara, Putri Trulline, Asep Saeful Rohman

{"title":"The role of firms’ communication about eco-friendly products on social media and conventional media post-COVID-19","authors":"Iwan Koswara, Putri Trulline, Asep Saeful Rohman","doi":"10.1108/jcom-08-2023-0094","DOIUrl":null,"url":null,"abstract":"<h3>Purpose</h3>\n<p>The paper examined the impact of corporate communication about eco-friendly products on social media (CSM) and conventional media (CCM) on individuals/buyers’ intent for co-creating environmental values (ICEV) post-Coronavirus pandemic in Indonesia.</p>\n<h3>Design/methodology/approach</h3>\n<p>Data were gathered from 561 individuals/buyers, via cross-sectional sampling in Bandung city, Indonesia. Next, this study used structural equation modelling to assess the theoretical model and hypothetical relationships.</p>\n<h3>Findings</h3>\n<p>Both factors, i.e. CCM and CSM, positively and significantly affect ICEV.</p>\n<h3>Originality/value</h3>\n<p>The paper is an original attempt to assess the impact of corporate communication about eco-friendly products on media toward ICEV in Indonesia’s post-Coronavirus pandemic. Besides, it is an initial effort to create the notions of success expectancy and self-efficacy and analyse whether these two concepts can become factors that mediate the effects of corporate CCM and CSM on buyers’ ICEV. This paper also develops ICEV to expand social cognitive theory from the perspective of co-creating environmental values.</p>","PeriodicalId":51660,"journal":{"name":"Journal of Communication Management","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2024-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Communication Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/jcom-08-2023-0094","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 0

Abstract

Purpose

The paper examined the impact of corporate communication about eco-friendly products on social media (CSM) and conventional media (CCM) on individuals/buyers’ intent for co-creating environmental values (ICEV) post-Coronavirus pandemic in Indonesia.

Design/methodology/approach

Data were gathered from 561 individuals/buyers, via cross-sectional sampling in Bandung city, Indonesia. Next, this study used structural equation modelling to assess the theoretical model and hypothetical relationships.

Findings

Both factors, i.e. CCM and CSM, positively and significantly affect ICEV.

Originality/value

The paper is an original attempt to assess the impact of corporate communication about eco-friendly products on media toward ICEV in Indonesia’s post-Coronavirus pandemic. Besides, it is an initial effort to create the notions of success expectancy and self-efficacy and analyse whether these two concepts can become factors that mediate the effects of corporate CCM and CSM on buyers’ ICEV. This paper also develops ICEV to expand social cognitive theory from the perspective of co-creating environmental values.

查看原文本刊更多论文

COVID-19之后企业在社交媒体和传统媒体上传播环保产品的作用

目的本文研究了印度尼西亚科罗纳病毒大流行后，企业在社交媒体（CSM）和传统媒体（CCM）上传播环保产品对个人/购买者共同创造环境价值（ICEV）的意向的影响。研究结果CCM 和 CSM 这两个因素都对 ICEV 产生了积极而显著的影响。此外，本文还首次提出了 "成功预期 "和 "自我效能感 "的概念，并分析了这两个概念是否可以成为企业传播和企业传播管理对购买者 ICEV 影响的中介因素。本文还从共同创造环境价值的角度发展了 ICEV，拓展了社会认知理论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of Communication Management COMMUNICATION-

CiteScore

5.40

自引率

6.50%

发文量