通过对设计情境中 "视觉 "材料的(非)共同专业愿景来设想可持续性:一种 CCO 方法

IF 3.1 Q1 COMMUNICATION
Marie Reumont, François Cooren, Claudia Déméné
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引用次数: 0

摘要

目的要传达清晰、准确、可解读和明确的视觉信息,通常需要一个跨学科的专业团队。他们相辅相成的愿景可以发现哪些信息是重要的,以及如何通过视觉展示来告知、感化和鼓励人们为实现可持续发展而行动。虽然设计研究一般都认为这个团队必须达成共同的愿景,但作者对这一假设提出了质疑,因为这似乎与跨学科的好处相矛盾。本研究的目的是揭示在 PowerPoint 中显示的简单视觉表征是如何积极参与表达各种有时是不同的愿景的。认识到视觉效果的作用,本研究还提出了"(非)共享专业愿景 "的概念,表明视觉表征的丰富性只有通过专业愿景在相互对抗的同时保持差异的能力才能显现出来。设计/方法/途径在为期 20 个月的人种学研究中,本研究记录了自己的跨学科反思性设计过程,旨在集体设计一个实验性环境标签,重点关注专业人员与五张关键 PowerPoint 幻灯片上显示的视觉效果之间的互动。本研究还展示了这些视觉效果如何通过讨论中的多种愿景进行自我表达,从而揭示其复杂性。其次,本研究引入了(非)共享专业愿景的概念,强调非共享愿景培养了团队表达设计情境复杂性的集体能力,而共享愿景对于正视这些各自的表达方式也是必要的,这样才能从专业角度揭示视觉传达的内容。原创性/价值作者选择了 "沟通是组织的构成 "这一视角来理解反思性设计对话,这说明,尽管每个合作者的愿景都是"(非)共享的",但他们的多种声音拓展了对情况的理解,并引导他们开发出一个意想不到的、富有创造性的环境信息生态系统,通过视觉效果积极地改变社会。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Envisioning sustainability through (un)shared professional visions of the “visual” materials of a design situation: a CCO approach

Purpose

Communicating a clear, precise, interpretable and unambiguous visual message usually relies on a cross-disciplinary team of professionals. Their complementary visions can uncover which information matter and how it could be visually displayed to inform, sensitize and encourage people to act toward sustainability. While design studies generally claim that this team has to come to a shared vision, the authors question this assumption, which seems to contradict the benefits of cross-disciplinarity. The purpose of this study is to reveal how simple visual representations displayed in a PowerPoint actively participate in the expression of various and sometimes divergent visions. Recognizing the agency of visuals also leads this study to propose the notion of (un)shared professional vision, which shows that the richness of visual representations can only reveal itself through the capacity of professional visions to maintain their differences while confronting each other.

Design/methodology/approach

Over a 20-month ethnography, this study documented its own cross-disciplinary reflective design process, which aimed to design collectively an experimental environmental label, focusing on interactions occurring between professionals and visuals displayed on five key PowerPoint slides.

Findings

This study first demonstrates how, in practice, a cross-disciplinary reflective design conversation with visuals concretely unfolds through boundary-objects. This study shows how these visuals manage to ex-press themselves through the multiple visions represented in the discussions, revealing their complexity. Second, this study introduces the notion of (un)shared professional vision which underlines that unsharing a vision nurtures the team’s collective capacity to express the complexity of a design situation, while sharing a vision is also necessary to confront these respective expressions to allow the professional uncovering of what should be visually communicated.

Originality/value

The Communication as Constitutive of Organization lens the authors chose to understand the reflective design conversation illustrates that, even though each collaborator’s vision was “(un)shared,” their many voices expand the understanding of the situation and lead them to develop an unexpected and creative environmental information ecosystem that can positively transform society through visuals.

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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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