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The Discourse Analyses of the Online News Articles and Replies on the University Structural Reform Issue : Based on the Issue-changing Stage Model 大学体制改革议题网络新闻文章与回复的话语分析——基于议题变化阶段模型
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2022-12-31 DOI: 10.16914/ar.2022.135.5
Hyun-Sun Min, Wonjun Chung
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引用次数: 0
The Effectiveness and the Sustainability of Negative Information about Celebrity Advertising Models 名人广告模式负面信息的有效性与可持续性
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2022-12-31 DOI: 10.16914/ar.2022.135.216
Yamin Park, Jang-Sun Hwang
{"title":"The Effectiveness and the Sustainability of Negative Information about Celebrity Advertising Models","authors":"Yamin Park, Jang-Sun Hwang","doi":"10.16914/ar.2022.135.216","DOIUrl":"https://doi.org/10.16914/ar.2022.135.216","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"29 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74252072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding and Misunderstanding on Government Advertising System : Focusing on Coorientation Model 政府广告制度的认识与误解:以共向模型为中心
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2022-12-31 DOI: 10.16914/ar.2022.135.140
Youngkon Sohn, B. Kim
{"title":"Understanding and Misunderstanding on Government Advertising System : Focusing on Coorientation Model","authors":"Youngkon Sohn, B. Kim","doi":"10.16914/ar.2022.135.140","DOIUrl":"https://doi.org/10.16914/ar.2022.135.140","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"80 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79357272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Metaverse User Interface Model and Roles of Holistic Thinking 虚拟用户界面模型和整体思维的作用
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2022-12-31 DOI: 10.16914/ar.2022.135.122
J. Jun
{"title":"Metaverse User Interface Model and Roles of Holistic Thinking","authors":"J. Jun","doi":"10.16914/ar.2022.135.122","DOIUrl":"https://doi.org/10.16914/ar.2022.135.122","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"13 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83657184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of College Mascot as a Communication Tool on University-Students Relationships : An Empirical Study on Intentions of Donation, University Recommendation, and Alumni Activity 高校吉祥物作为沟通工具对大学生关系的影响——基于捐赠意向、大学推荐意向和校友活动的实证研究
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2022-12-31 DOI: 10.16914/ar.2022.135.262
Yushu Sun, Hyung-Ju Lee, Miejeong Han
{"title":"Effects of College Mascot as a Communication Tool on University-Students Relationships : An Empirical Study on Intentions of Donation, University Recommendation, and Alumni Activity","authors":"Yushu Sun, Hyung-Ju Lee, Miejeong Han","doi":"10.16914/ar.2022.135.262","DOIUrl":"https://doi.org/10.16914/ar.2022.135.262","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"97 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77801394","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Exploratory Study on the Characteristics of Short-Form Advertising Using LDA(Latent Dirichlet Allocation) Topic Modeling 基于LDA(Latent Dirichlet Allocation)主题模型的短文广告特征探索性研究
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2022-12-31 DOI: 10.16914/ar.2022.135.51
Hyewon Oh, Yunjae Cheong
{"title":"An Exploratory Study on the Characteristics of Short-Form Advertising Using LDA(Latent Dirichlet Allocation) Topic Modeling","authors":"Hyewon Oh, Yunjae Cheong","doi":"10.16914/ar.2022.135.51","DOIUrl":"https://doi.org/10.16914/ar.2022.135.51","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"143 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88553711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study of the Network Analyses in Terms of Information-Sharing and –Diffusing Regrading with the COVID-19 Risk and Crisis Information : Focusing on the YouTube Contents of the Korea Disease Control and Prevention Agency 基于新冠肺炎风险和危机信息的信息共享和扩散的网络分析研究——以疾病管理本部YouTube内容为例
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2022-12-31 DOI: 10.16914/ar.2022.135.176
Wonjun Chung
{"title":"A Study of the Network Analyses in Terms of Information-Sharing and –Diffusing Regrading with the COVID-19 Risk and Crisis Information : Focusing on the YouTube Contents of the Korea Disease Control and Prevention Agency","authors":"Wonjun Chung","doi":"10.16914/ar.2022.135.176","DOIUrl":"https://doi.org/10.16914/ar.2022.135.176","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"37 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75643729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
Study on the Effect of User’s Expectation Confirmation on Continuous Usage Intention and Sharing Intention after Purchasing Products and Services throughInfluencer Product Advertising Contents : Focusing on Contents Attitude and Brand Attitude 通过网红产品广告内容研究用户期望确认对购买产品和服务后持续使用意愿和分享意愿的影响:重点关注内容态度和品牌态度
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2022-12-31 DOI: 10.16914/ar.2022.135.298
Hye-young Kim
{"title":"Study on the Effect of User’s Expectation Confirmation on Continuous Usage Intention and Sharing Intention after Purchasing Products and Services throughInfluencer Product Advertising Contents : Focusing on Contents Attitude and Brand Attitude","authors":"Hye-young Kim","doi":"10.16914/ar.2022.135.298","DOIUrl":"https://doi.org/10.16914/ar.2022.135.298","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"34 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72909417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Antecedents and Consequences of Offline Relationships Originated from the Use of Online Community, ‘Carrot Market’ 基于网络社区“胡萝卜市场”的线下关系的前因后果
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2022-12-31 DOI: 10.16914/ar.2022.135.87
Hae-soo Lee, Sojung Kim
{"title":"Antecedents and Consequences of Offline Relationships Originated from the Use of Online Community, ‘Carrot Market’","authors":"Hae-soo Lee, Sojung Kim","doi":"10.16914/ar.2022.135.87","DOIUrl":"https://doi.org/10.16914/ar.2022.135.87","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"22 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82306289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How Do Taxes on Car Sales Affect Television Advertising Strategies? 汽车销售税如何影响电视广告策略？
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2022-12-20 DOI: 10.2501/jar-2022-029
Yiting Deng, Min Jiang, Xiaodong Jiang
{"title":"How Do Taxes on Car Sales Affect Television Advertising Strategies?","authors":"Yiting Deng, Min Jiang, Xiaodong Jiang","doi":"10.2501/jar-2022-029","DOIUrl":"https://doi.org/10.2501/jar-2022-029","url":null,"abstract":"Many countries have leveraged sales tax to discourage (or encourage) consumption of socially undesirable (or desirable) products. This article uses several exogenous vehicle sales tax change events to examine the effect of the low-emission vehicle sales tax rate on automobile brands’ television advertising strategies. Empirical results suggest that companies exhibit procyclical advertising behavior in response to the external tax rate change. Moreover, the sales tax rate affects advertisers’ selection of television networks and advertising slots. These results have important economic consequences for the media market, as well as managerial implications for marketers, broadcasters, and policymakers.","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"63 1","pages":"1 - 16"},"PeriodicalIF":2.5,"publicationDate":"2022-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44267568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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