发布求助
文献互助 智能选刊 最新文献

Journal of Advertising Research最新文献

筛选
英文 中文
Exploring Influential Variables for Enhancing Intergenerational Solidarity : With Stereotypes of the Elderly Generation, Emotions, Moral Foundations, Ageism, and Media Contacts 探索加强代际团结的影响变量:与老年一代的刻板印象，情感，道德基础，年龄歧视和媒体接触
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2023-03-31 DOI: 10.16914/ar.2023.136.110
Yushu Sun, Jeongeun Kim, Miejeong Han
{"title":"Exploring Influential Variables for Enhancing Intergenerational Solidarity : With Stereotypes of the Elderly Generation, Emotions, Moral Foundations, Ageism, and Media Contacts","authors":"Yushu Sun, Jeongeun Kim, Miejeong Han","doi":"10.16914/ar.2023.136.110","DOIUrl":"https://doi.org/10.16914/ar.2023.136.110","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"22 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73445984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of Netflix’s Preference for the Composition of Advertising Plans : Focusing on the Analysis of Decision Trees Netflix对广告计划构成的偏好分析:以决策树分析为中心
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2023-03-31 DOI: 10.16914/ar.2023.136.46
Minho Song, Soobum Lee
{"title":"Analysis of Netflix’s Preference for the Composition of Advertising Plans : Focusing on the Analysis of Decision Trees","authors":"Minho Song, Soobum Lee","doi":"10.16914/ar.2023.136.46","DOIUrl":"https://doi.org/10.16914/ar.2023.136.46","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"137 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86457436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Study on the Types of Perception of the MZ Generation on Virtual Influencers MZ一代对虚拟影响者的感知类型研究
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2023-03-31 DOI: 10.16914/ar.2023.136.75
Eun-Jin Kim, Jae-Jin Park
{"title":"A Study on the Types of Perception of the MZ Generation on Virtual Influencers","authors":"Eun-Jin Kim, Jae-Jin Park","doi":"10.16914/ar.2023.136.75","DOIUrl":"https://doi.org/10.16914/ar.2023.136.75","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"52 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74320341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Roles of Antecedents Affecting Attitudes Toward ESG Companies and Purchase Intention of Products 前因对ESG公司态度与产品购买意愿的影响
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2023-03-31 DOI: 10.16914/ar.2023.136.150
Yeon-A Son, M. Woo, J. Jun
{"title":"Roles of Antecedents Affecting Attitudes Toward ESG Companies and Purchase Intention of Products","authors":"Yeon-A Son, M. Woo, J. Jun","doi":"10.16914/ar.2023.136.150","DOIUrl":"https://doi.org/10.16914/ar.2023.136.150","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"11 3 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2023-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79942884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Disruptive versus Nondisruptive Advertising In Online Streaming Video Services 在线流媒体视频服务中的颠覆性与非颠覆性广告
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2023-03-23 DOI: 10.2501/jar-2023-006
Katheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi Lu
{"title":"Disruptive versus Nondisruptive Advertising In Online Streaming Video Services","authors":"Katheryn R. Christy, Ranran Z. Mi, Ran Tao, Linqi Lu","doi":"10.2501/jar-2023-006","DOIUrl":"https://doi.org/10.2501/jar-2023-006","url":null,"abstract":"YouTube and other video-sharing platforms have soared in popularity. Less loved, however, are the disruptive advertisements on these channels. This study investigates the impact of disruptive versus nondisruptive advertisements on advertising effectiveness and on consumers’ perceptions of the advertisements and media content. The authors also assessed whether these advertisements have different effects in different content environments such as narrative content versus nonnarrative content. They tested two competing sets of hypotheses (disruption versus spillover) in a 3 (Advertisement Placement) × 2 (Content Type) experiment that included 506 U.S. participants. The results have important implications for advertisers on these channels.","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"63 1","pages":"123 - 138"},"PeriodicalIF":2.5,"publicationDate":"2023-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41448053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Introducing 2023 JAR Research Priorities 介绍2023年JAR研究重点
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2023-03-01 DOI: 10.2501/jar-2023-005
Colin Campbell
{"title":"Introducing 2023 JAR Research Priorities","authors":"Colin Campbell","doi":"10.2501/jar-2023-005","DOIUrl":"https://doi.org/10.2501/jar-2023-005","url":null,"abstract":"","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"63 1","pages":"iv - vi"},"PeriodicalIF":2.5,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43879716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Investigation Into Slogan Design On Creating Slogan–Brand Alignment 创造口号与品牌契合的标语设计探讨
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2023-02-13 DOI: 10.2501/jar-2023-004
M. Dass, Chiranjeev Kohli, Manaswini Acharya
{"title":"An Investigation Into Slogan Design On Creating Slogan–Brand Alignment","authors":"M. Dass, Chiranjeev Kohli, Manaswini Acharya","doi":"10.2501/jar-2023-004","DOIUrl":"https://doi.org/10.2501/jar-2023-004","url":null,"abstract":"As the COVID-19 pandemic has reshaped consumers’ perceptions of brand messaging, advertisers are revisiting their messages and investing more heavily to strengthen brand identity alignment. Brand identity alignment is the configuration of all semiotic components— brand name, logo, and slogan—used to support a company’s desired brand image. With semiotic theory and congruence theory used as foundations, this paper examines attributes of slogans that affect their alignment with brand identity. Using data from a large-scale field study, followed by a validation study using senior advertising managers, the authors find that message clarity and creativity enhance, whereas a jingle in a slogan message reduces, the slogan–brand alignment.","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"63 1","pages":"43 - 60"},"PeriodicalIF":2.5,"publicationDate":"2023-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44488273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product? 顾客评价是否会影响已经体验过产品的消费者?
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2023-02-13 DOI: 10.2501/jar-2023-003
J. Colliander, Micael Dahlen, Helge Thorbjørnsen
{"title":"Do Customer Ratings Influence Consumers Who Have Already Experienced a Product?","authors":"J. Colliander, Micael Dahlen, Helge Thorbjørnsen","doi":"10.2501/jar-2023-003","DOIUrl":"https://doi.org/10.2501/jar-2023-003","url":null,"abstract":"This study investigates whether the subjective experiences of consumers are altered by exposure to others’ ratings of the same experience. On the basis of theories of memory reconstruction and conformity, the authors conducted two experiments in Sweden and found that consumers’ quality perceptions, ratings, and customer satisfaction were, indeed, affected by the postexperience viewing of others’ ratings, in two different product categories. The findings reflect a desire to maintain a correct representation of reality in which people use others’ ratings as an accuracy heuristic.","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"63 1","pages":"17 - 29"},"PeriodicalIF":2.5,"publicationDate":"2023-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44740357","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Why Casting Older Female Models Is Good for Advertising 为什么选择年长的女模特对广告有好处
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2023-01-23 DOI: 10.2501/jar-2023-001
Hanna Berg, Karina T. Liljedal
{"title":"Why Casting Older Female Models Is Good for Advertising","authors":"Hanna Berg, Karina T. Liljedal","doi":"10.2501/jar-2023-001","DOIUrl":"https://doi.org/10.2501/jar-2023-001","url":null,"abstract":"Older people—particularly women—continue to be underrepresented in advertising. Some companies, however, have recently begun featuring more older women as decorative models in their advertisements. That practice goes against earlier research dating back to the late 1980s, which recommended that advertisers should avoid featuring older women in advertisements. The purpose of this article is to examine consumer responses to advertising featuring older female decorative models. In four experiments, the effects of advertisements of mostly female-gendered products, featuring older and younger female decorative models, are compared. The findings indicate positive effects of advertisements featuring older female decorative models for both younger and older female consumers, and that these effects can be explained by increased social connectedness with the decorative models.","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"63 1","pages":"61 - 80"},"PeriodicalIF":2.5,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43907776","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Guide to Graphic Design For Functional versus Experiential Ads 功能性与体验性广告平面设计指南
IF 2.5 4区 管理学
Journal of Advertising Research Pub Date : 2023-01-20 DOI: 10.2501/JAR-2023-002
Yuanyuan Zhu, Tina Tessitore, P. Harrigan, K. Coussement
{"title":"A Guide to Graphic Design For Functional versus Experiential Ads","authors":"Yuanyuan Zhu, Tina Tessitore, P. Harrigan, K. Coussement","doi":"10.2501/JAR-2023-002","DOIUrl":"https://doi.org/10.2501/JAR-2023-002","url":null,"abstract":"Previous research has focused on the content differences of functional versus experiential advertisements. The current research instead investigates graphic-design differences. The authors first conducted an observational study to observe graphicdesign differences in real-life functional and experiential advertisements. Afterwards, they experimentally investigated how the effectiveness of functional and experiential advertisements might be enhanced through two key graphic-design elements: color (in terms of evoked emotions: pleasure, arousal, dominance) and design complexity. The authors’ findings provide guidance to advertising designers for matching content graphics with design elements.","PeriodicalId":51400,"journal":{"name":"Journal of Advertising Research","volume":"63 1","pages":"81 - 104"},"PeriodicalIF":2.5,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42171320","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
首页 上一页 下一页 尾页
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整，为了账户安全，请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
请完成安全验证×
相关产品
×
本文献相关产品
联系我们：info@booksci.cn Book学术提供免费学术资源搜索服务，方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号：481959085
Book学术官方微信