Exploring Influential Variables for Enhancing Intergenerational Solidarity : With Stereotypes of the Elderly Generation, Emotions, Moral Foundations, Ageism, and Media Contacts

IF 2.1 4区管理学 Q3 BUSINESS

Journal of Advertising Research Pub Date : 2023-03-31 DOI:10.16914/ar.2023.136.110

Yushu Sun, Jeongeun Kim, Miejeong Han

引用次数: 0

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探索加强代际团结的影响变量:与老年一代的刻板印象，情感，道德基础，年龄歧视和媒体接触

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来源期刊

Journal of Advertising Research Multiple-

CiteScore

4.20

自引率

12.00%

发文量

期刊介绍： The ARF is the preeminent professional organization in the field of advertising, market and media research. Its combined membership represents more than 325 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth. The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.