基于LDA(Latent Dirichlet Allocation)主题模型的短文广告特征探索性研究

IF 2.1 4区管理学 Q3 BUSINESS

Journal of Advertising Research Pub Date : 2022-12-31 DOI:10.16914/ar.2022.135.51

Hyewon Oh, Yunjae Cheong

引用次数: 0

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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An Exploratory Study on the Characteristics of Short-Form Advertising Using LDA(Latent Dirichlet Allocation) Topic Modeling

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来源期刊

Journal of Advertising Research Multiple-

CiteScore

4.20

自引率

12.00%

发文量

期刊介绍： The ARF is the preeminent professional organization in the field of advertising, market and media research. Its combined membership represents more than 325 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth. The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.