International Conference of Business and Social Sciences最新文献_第5页

THE PURCHASE INTENTION OF KOREAN NOODLES IN THE MILLENNIAL MOSLEM 千禧一代穆斯林对韩国面条的购买意向

International Conference of Business and Social Sciences Pub Date : 2024-01-16 DOI: 10.24034/icobuss.v3i1.414

Samsul Arifin, M. R. Roosdhani, Nurul Komaryatin, Ali Ali, Nurul Huda

引用次数: 0

SEARCH FOR KEYWORDS ON THE INTERNET AND DEMAND TRENDS FOR TRADITIONAL REBANA MUSICAL INSTRUMENTS IN INDONESIA TO INCREASE SALES 在互联网上搜索印尼传统雷巴纳乐器的关键词和需求趋势，以增加销售额

International Conference of Business and Social Sciences Pub Date : 2024-01-16 DOI: 10.24034/icobuss.v3i1.407

Andi Iswoyo, Yanuar Fauzuddin, Muchammad Muchid, Hutomo Setia Budi

{"title":"SEARCH FOR KEYWORDS ON THE INTERNET AND DEMAND TRENDS FOR TRADITIONAL REBANA MUSICAL INSTRUMENTS IN INDONESIA TO INCREASE SALES","authors":"Andi Iswoyo, Yanuar Fauzuddin, Muchammad Muchid, Hutomo Setia Budi","doi":"10.24034/icobuss.v3i1.407","DOIUrl":"https://doi.org/10.24034/icobuss.v3i1.407","url":null,"abstract":"The internet is the main reference source for marketing-related information. This research aims to investigate search data related to the demand for tambourine products by analyzing data from the Google Ads word planner. Keyword planner is a marketing tool linked to the Google search engine for campaigns in e-commerce, marketing, surveys, trends, etc. The keyword planner will estimate the search volume for keywords related to a particular term based on language, region, and language. And show it. We extracted the volume of keywords related to the word’s kata \"rebana\" dan \"hadroh\" from October 2019 to September 2023 in Indonesia. The research results showed that there were 443 keywords displayed, with the 10 highest keywords in searches, namely: rebana, hadroh, hadroh tahlil, rebana ubi, assalamu alaik zainal anbiya hadroh, harga rebana, harga hadroh, seragam hadroh, rebana hadroh, dan hadroh banjari. Meanwhile, based on trends, the average search on the internet for these keywords is 28 searches for the word rebana and 29 searches for the word haroh per week. The distribution of search areas for the keyword rebana is 100% from the provinces of West Sulawesi, North Sulawesi, Gorontalo, West Papua, Maluku, and North Maluku. Most searches for hadroh are in Lampung Province (65%), South Sumatra (63%), DI Yogyakarta (58%), West Java (58%), and Nusa Tenggara (58%). Business owners can take advantage of the results of this research to increase sales of their tambourine products.","PeriodicalId":511596,"journal":{"name":"International Conference of Business and Social Sciences","volume":" 29","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139619289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ORGANIZATIONAL CULTURE, LEADERSHIP STYLE AND MOTIVATION ON EMPLOYEE PERFORMANCE 组织文化、领导风格和激励对员工绩效的影响

International Conference of Business and Social Sciences Pub Date : 2024-01-16 DOI: 10.24034/icobuss.v3i1.416

Imransyah Imransyah, N. N. Dewi, Rudi Wibowo

{"title":"ORGANIZATIONAL CULTURE, LEADERSHIP STYLE AND MOTIVATION ON EMPLOYEE PERFORMANCE","authors":"Imransyah Imransyah, N. N. Dewi, Rudi Wibowo","doi":"10.24034/icobuss.v3i1.416","DOIUrl":"https://doi.org/10.24034/icobuss.v3i1.416","url":null,"abstract":"The performance of human resources or employees in a company can be influenced by several factors including organizational culture, leadership style and motivation. The East Java Paramitra Foundation is a non-governmental organization that operates in the field of community empowerment. This research aims to determine the influence of organizational culture, leadership style and motivation partially and simultaneously on the performance of employees of the East Java Paramitra Foundation. The objects of this research are the employees of the East Java Paramitra Foundation spread across several regions in East Java such as Malang, Sidoarjo, Tuban and Probolinggo. This type of research is descriptive with explanatory research. Sampling was taken using proportional stratified random sampling. The population in this study were employees of the East Java Paramitra Foundation. Data analysis uses multiple linear regression analysis. Based on research and the F test, the significance value was 0.000 or <0.05. This shows that H0 is rejected and H1 is accepted so that it can be concluded that the variables Organizational Culture, Leadership Style and Motivation simultaneously influence the performance of the employees of the East Java Paramitra Foundation.","PeriodicalId":511596,"journal":{"name":"International Conference of Business and Social Sciences","volume":" 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139619569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE ROLE OF LOCATION MEDIATION ON PURCHASE INTEREST TOWARDS CONSUMER PURCHASE DECISION IN RETAIL INDUSTRY 零售业消费者的购买兴趣对购买决策的位置中介作用

International Conference of Business and Social Sciences Pub Date : 2024-01-16 DOI: 10.24034/icobuss.v3i1.415

Basthoumi Muslih, Sigit Ratnanto, Poniran Yudho Leksono

{"title":"THE ROLE OF LOCATION MEDIATION ON PURCHASE INTEREST TOWARDS CONSUMER PURCHASE DECISION IN RETAIL INDUSTRY","authors":"Basthoumi Muslih, Sigit Ratnanto, Poniran Yudho Leksono","doi":"10.24034/icobuss.v3i1.415","DOIUrl":"https://doi.org/10.24034/icobuss.v3i1.415","url":null,"abstract":"Not all purchase interest will lead to a purchasing decision, one of the keys to success in the retail industry is through the role of location (captive market). This study aimed to explore the role of location (captive market) in mediating the linkage between purchase interest and purchase decision of minimarket consumers in Kediri City. The current study uses quantitative methods by collecting data accidentally through surveys of Indomaret and Alfamart minimarkets consumers in Kediri City. Using Hair et al.'s theory, the sample was determined to be 150 respondents. All data obtained were analyzed using path analysis via the SPSS and AMOS applications. The study results indicate that the role of location (captive market) is able to mediate the linkage between purchase interest and consumer purchase decision. Partially, purchase interest and location have a positive and significant impact on consumer purchase decision. Thus, these results enhance the understanding that location (captive market) plays an important role for purchase interest in the consumer purchase decision process, particularly in the context of the retail industry.","PeriodicalId":511596,"journal":{"name":"International Conference of Business and Social Sciences","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139620688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

STIMULUS RESPONSE THEORY: THE CONSTRUCTION OF IMPULSE BUYING ON SHOPEE LIVE SELLING 刺激反应理论：shopee 实时销售上冲动购买的构建

International Conference of Business and Social Sciences Pub Date : 2024-01-16 DOI: 10.24034/icobuss.v3i1.413

Anggun Puji Setyo Ningrum, Basthoumi Muslih

{"title":"STIMULUS RESPONSE THEORY: THE CONSTRUCTION OF IMPULSE BUYING ON SHOPEE LIVE SELLING","authors":"Anggun Puji Setyo Ningrum, Basthoumi Muslih","doi":"10.24034/icobuss.v3i1.413","DOIUrl":"https://doi.org/10.24034/icobuss.v3i1.413","url":null,"abstract":"Scarcity messages have never been researched globally, while price discounts and free shipping taglines have different results from previous research or journals. This research aims to determine the effect of scarcity messages, price discounts, and free shipping taglines on impulse buying on Shopee live selling. The research method used in this research is quantitative with multiple linear regression as the data analysis method. The population of this research is all management study program students from the class of 2020 with the sample determination method being purposive sampling. The number of samples used was 155 students which was determined using the Slovin formula. The results of this research show that scarcity messages have a significant positive influence on impulse buying on Shopee live selling. Price discounts have an insignificant positive effect on impulse buying on Shopee live selling. And the free shipping tagline has an insignificant negative effect on impulse buying on Shopee live selling. Simultaneously, scarcity messages, price discounts and free shipping taglines have a significant influence on impulse buying on Shopee live selling.","PeriodicalId":511596,"journal":{"name":"International Conference of Business and Social Sciences","volume":" 0","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139620654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PERSONAL VALUE MEDIATING THE ROLES OF RELIGIOSITY AND PERSONALITY LEVELS ON THE PERFORMANCE OF PRIVATE EMPLOYEES IN SURABAYA, INDONESIA 个人价值在宗教信仰和人格水平对印度尼西亚泗水私营企业员工绩效影响方面的中介作用

International Conference of Business and Social Sciences Pub Date : 2024-01-16 DOI: 10.24034/icobuss.v3i1.410

W. Rochdianingrum, Nanis Setyorini, Triyonowati Triyonowati, Nur Laily, Dian Palupi, Lailatul Amanah

{"title":"PERSONAL VALUE MEDIATING THE ROLES OF RELIGIOSITY AND PERSONALITY LEVELS ON THE PERFORMANCE OF PRIVATE EMPLOYEES IN SURABAYA, INDONESIA","authors":"W. Rochdianingrum, Nanis Setyorini, Triyonowati Triyonowati, Nur Laily, Dian Palupi, Lailatul Amanah","doi":"10.24034/icobuss.v3i1.410","DOIUrl":"https://doi.org/10.24034/icobuss.v3i1.410","url":null,"abstract":"Religiosity and personality values are considered essential to behave and work in Indonesia. This study aims to investigate whether religiosity and personality affect the employees’ personal value, whether religiosity and personality affect employee performance, and how personal value can intervene in the relationship between religiosity, personality and performance. Therefore, a quantitative study was conducted to understand between variables of personal values, religiosity, and personality using PLS (partial least square). Its respondents were 115 employees of Indonesian private companies in Surabaya. As the results, this study indicated that the personal value did not mediate personality and religiosity on employee performance, the personal values and religiosity had insignificant effect on employee performance, the personality affected employee performance and personal value, the level of religiosity affected employees’ personal value, the personal values and performance did not affect employee performance, and the observed companies influenced employees’ job values.","PeriodicalId":511596,"journal":{"name":"International Conference of Business and Social Sciences","volume":" 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139618933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

BARITS APP: SMART ASSISTANT SYSTEM TO FACILITATE THE LABELLING OF GOODS FOR MSME PLAYERS IN THE ERA OF DIGITAL ECONOMIC TRANSFORMATION Barits 应用程序：智能助理系统，在数字经济转型时代为微商提供商品标签便利

International Conference of Business and Social Sciences Pub Date : 2024-01-16 DOI: 10.24034/icobuss.v3i1.419

Algam Latisa Octada, Ginanjar Rahmawan

引用次数: 0

ADOPTION OF MOBILE PAYMENT ON QRIS SERVICES IN INDONESIAN 印度尼西亚采用 Qris 服务移动支付的情况

International Conference of Business and Social Sciences Pub Date : 2024-01-16 DOI: 10.24034/icobuss.v3i1.409

Melly Susanti

{"title":"ADOPTION OF MOBILE PAYMENT ON QRIS SERVICES IN INDONESIAN","authors":"Melly Susanti","doi":"10.24034/icobuss.v3i1.409","DOIUrl":"https://doi.org/10.24034/icobuss.v3i1.409","url":null,"abstract":"The rapid evolution of mobile technology and the increasing proliferation of smartphones has provided a great opportunity for innovative companies to create new payment solutions and offer value-added services to their customers. QRIS mobile payments have emerged as a real phenomenon that allows consumers to turn their smartphones into digital wallets. Despite much coverage of consumer acceptance of mobile payments, little research provides guidance for interpreting QRIS-based payments. mobile payment adoption.By considering the theoretical background of innovation diffusion and the specific characteristics of QRIS mobile payments, this study proposes a research framework to provide an in-depth understanding of the factors that facilitate or hinder the adoption of QRIS-based mobile payments among Indonesian consumers. This article can advance the literature on innovation adoption and support technology marketers in QRIS mobile payments. This article provides useful guidelines to help researchers investigate issues related to QRIS mobile payments. This article also carries certain regulatory implications in assisting stakeholders in the QRIS mobile payments ecosystem such as SMEs, banking decision makers and merchants, in developing their business strategies and marketing campaigns to facilitate QRIS mobile payments. The test results directly show that the intention to adopt QRIS mobile payments is influenced by behavioral intention factors, product-related factors and alternative attractiveness. The results of indirect testing using behavioral intentions as a moderating variable found that behavioral intentions did not significantly influence individual factors, product factors, environmental factors and alternative resources.","PeriodicalId":511596,"journal":{"name":"International Conference of Business and Social Sciences","volume":" 75","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139619067","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

THE EFFECT OF SOCIAL MEDIA CUSTOMER ENGAGEMENT ON SOCIAL MEDIA PERFORMANCE 社交媒体客户参与对社交媒体绩效的影响

International Conference of Business and Social Sciences Pub Date : 2024-01-16 DOI: 10.24034/icobuss.v3i1.422

M. R. Roosdhani, Samsul Arifin, Nurul Komariyatin, Ali Ali, Nurul Huda

引用次数: 0

THE INFLUENCE OF CELEBRITY ENDORSERS TO PROMOTE JALAN TUNJUNGAN AS LOCAL DESTINATION IN SURABAYA 名人代言人对促进泗水 Jalan Tunjungan 成为当地旅游目的地的影响

International Conference of Business and Social Sciences Pub Date : 2024-01-16 DOI: 10.24034/icobuss.v3i1.426

Sulistyo Budi Utomo, R. Y. Sidharta, Hermono Widiarto, Wimba Respatia, Wenbin Zhu

{"title":"THE INFLUENCE OF CELEBRITY ENDORSERS TO PROMOTE JALAN TUNJUNGAN AS LOCAL DESTINATION IN SURABAYA","authors":"Sulistyo Budi Utomo, R. Y. Sidharta, Hermono Widiarto, Wimba Respatia, Wenbin Zhu","doi":"10.24034/icobuss.v3i1.426","DOIUrl":"https://doi.org/10.24034/icobuss.v3i1.426","url":null,"abstract":"Celebrity endorsers are part of today's marketing strategy. Many brands or tourist objects employ them to influence and increase sales. However, there is a limitation of study on the impact of celebrity endorsers. This study examines the profound influence of celebrity endorsements on consumer behavior, encompassing emotions, preferences, and perceived utility. Drawing upon a case study of Jalan Tunjungan, empirically, the research demonstrates the significant impact of celebrity endorsements in this specific context. The research highlights that celebrity endorsements evoke emotional responses, enhance product preferences, and amplify perceived utility, ultimately driving consumer engagement. While the Tunjungan case provides compelling evidence, further investigation is warranted to comprehend celebrity endorsements' enduring effects, particularly in consumer decision to visit Tunjungan. This study underscores the need for a more comprehensive understanding of how celebrity endorsements shape long-term consumer behavior, offering valuable insights for marketing strategies and brand management in diverse contexts.","PeriodicalId":511596,"journal":{"name":"International Conference of Business and Social Sciences","volume":"54 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139527489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0