Revista de Gestão Social e Ambiental最新文献

{"title":"Rural Sanitation and The Challenges For Universalization: Evaluation of The Municipalities of Brejo Grande And Ilha Das Flores in Baixo São Francisco Sergipano","authors":"Jeisse da Silva dos Santos, G. G. Faccioli, I. Sousa, Rodrigo Gallotti Lima","doi":"10.24857/rgsa.v18n7-138","DOIUrl":"https://doi.org/10.24857/rgsa.v18n7-138","url":null,"abstract":"Purpose: To evaluate basic sanitation in the cities of Brejo Grande/SE and Ilha das Flores/SE, located in the Lower São Francisco region of Sergipe, through a case study on already implemented public policies, highlighting water supply, sewage collection, and treatment. \u0000  \u0000Theoretical Framework: Implementing basic sanitation in rural areas constitutes a significant political and social challenge. Analyzing and understanding the current dynamics of the rural world, with all its new peculiarities, is fundamentally important for defining public policies aimed at sustainable and healthy rural development. The pursuit of universalizing sanitation services is a commendable goal of the new regulatory framework, aligning with the United Nations' 2030 Agenda for Sustainable Development Goals. \u0000  \u0000Method: Hypothetical-deductive approach and case study focused on the structural conditions of sanitation in the municipalities of Brejo Grande/SE and Ilha das Flores/SE, and the effectiveness perspectives of federal legislation for the universalization of sanitation. \u0000  \u0000Results and Discussion: In recent years, the municipalities of Brejo Grande/SE and Ilha das Flores/SE have witnessed significant governmental efforts to achieve the universalization of basic sanitation. These governmental actions have been crucial for improving the living and health conditions of the population, as well as for promoting sustainable development in these communities. \u0000  \u0000Implications of the research: The research results indicate that the studied municipalities show deficiencies in the provision of basic sanitation, especially in rural areas. \u0000  \u0000Originality/Value: The results suggest that effective management of basic sanitation, not only in Brejo Grande/SE and Ilha das Flores/SE but in general, requires careful planning to achieve universalization. It is essential for public managers to recognize basic sanitation as a fundamental human right, going beyond mere water supply and including its other dimensions.","PeriodicalId":506347,"journal":{"name":"Revista de Gestão Social e Ambiental","volume":"16 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141349877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Reasons for Foreign Professional Learners’ Participation in Nuclear-Related Continuing Professional Education in Korea","authors":"Hyeon-Jin Kim","doi":"10.24857/rgsa.v18n7-132","DOIUrl":"https://doi.org/10.24857/rgsa.v18n7-132","url":null,"abstract":"Objective: The purpose of this study is to explore foreign professional learners’ reasons for participation in nuclear-related continuing professional education in Korea and identify individual factors affecting them and the hierarchical relations among them. \u0000  \u0000Theoretical Framework: The Participation Reasons Scale (PRS) developed by Grotelueschen, Kenny, & Harnisch (1980) is the main scale. \u0000  \u0000Method: To achieve this purpose, this study utilized a descriptive statistical analysis, factor and reliability analysis, t-test, and one-way ANOVA to analyze the results of the Participation Reasons Scale (PRS) developed by Grotelueschen, Kenny, & Harnisch (1980). \u0000  \u0000Results and Discussion: The results showed that the foreign professional learners’ participation reasons could be categorized into four factors: professional service, professional improvement and development, professional maintenance and interaction, and professional reflection. \u0000  \u0000Research Implications: The participation reasons differed depending on foreign professional learners’ level of discretion about participating in the continuing professional education programs and also depending on their age. Instructional designers and performance evaluators should consider these results when planning and designing nuclear-related continuing professional education programs for foreign professional learners in Korea and elsewhere. \u0000  \u0000Originality/Value: This work is based on Hyeon-Jin Kim’s article presented in the Academy of Human Resource Development, San Antonio, Texas the United States, 28 Febuary - 4 March 2017.","PeriodicalId":506347,"journal":{"name":"Revista de Gestão Social e Ambiental","volume":"134 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141351479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Business Sustainability, Social Enablement, ESG, and Ethics: A Systematic Biliometric Review","authors":"Mohammad Irfan, Rui Dias, Varaprasad Goud, Kathari Santosh, Rosa Galvão, Miguel Varela","doi":"10.24857/rgsa.v18n8-107","DOIUrl":"https://doi.org/10.24857/rgsa.v18n8-107","url":null,"abstract":"Objective: This study uses a bibliometric analysis of articles on sustainability dimensions in various ways to illustrate the current trends in business sustainability literature.\u0000 \u0000Theoretical Framework: The concept of business sustainability has undergone significant development over time. Since the inception of the modern environmental movement and the implementation of environmental regulations during the 1970s, it has evolved into a strategic concern propelled by market forces.\u0000 \u0000Method: The study was centred on mapping of keywords, an analysis of bibliometric authors' citations, an analysis of bibliometric papers' citations, an analysis of co-citations in bibliometric references, a cartography of co-citations in journals, and an analysis of qualitative content. The data has been extracted from a dimensional database that covers a wide range of data. It was extracted from 2012 to 2023 and examined using bibliometric analytical tools.\u0000 \u0000Results and Discussion: A total of 318 sustainability-related articles were examined. VOSviewer was used to conduct the bibliometric study. There were determined to be six primary clusters: Business Sustainability, Social Enablement, Environment Social Governance (ESG), The People Profit Planet, Corporate Sustainability, Economic Value, and Ethics. Based on the findings, a search was conducted on the keyword \"business sustainability\" in a bibliometric analysis of a database comprising 318 documents. Out of these, 112 were articles, 85 were book chapters, 46 were preprint publications, 55 were proceedings, and the remaining 20 were edited books.\u0000 \u0000Conclusion: Additionally, the findings show that the fields of social enablement, environmental sustainability governance (ESG), people-profit-planet (PPP), and corporate sustainability have seen a considerable increase in the number of research publications and citations, showing their significant contributions to the field of business sustainability study.","PeriodicalId":506347,"journal":{"name":"Revista de Gestão Social e Ambiental","volume":"12 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141350830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Knowledge Contestation of Midwives and TBAS: Study of Patterns of Domination, Hybridization, and Coexistence in Childbirth","authors":"Andi Tenri, Arlin Adam, Andi Alim, Andi Asrina","doi":"10.24857/rgsa.v18n7-119","DOIUrl":"https://doi.org/10.24857/rgsa.v18n7-119","url":null,"abstract":"Purpose: This study aims to analyze the contestation between the medical knowledge of midwives and the local knowledge of traditional birth attendants in accompanying pregnant women to delivery in the Gowa Regency. We also investigate the contestation between the medical knowledge of midwives and the local knowledge of traditional birth attendants in postnatal and infant care.\u0000 \u0000Method: The research method uses a qualitative approach with case studies and data collection through interviews, observation, and documentation.\u0000 \u0000Results and conclusion: The results identified three patterns of knowledge contestation between midwives and shaman uncles, namely domination, hybridization, and coexistence. Domination occurs in the context of pregnancy, where the knowledge of the shaman Pamana dominates the midwife, while hybridization occurs during the delivery process with collaboration between the midwife and the shaman Pamana. The pattern of coexistence illustrates that the knowledge of midwives and shaman Pamana is present together without interfering with each other in postnatal care.\u0000 \u0000Research implications: This research is relevant to the maternal and newborn health system in Gowa Regency with the following implications: 1) Integration of medical and local knowledge is needed in the practice of midwives and birth attendants, emphasizing the need for holistic training for health service providers; 2) Collaboration between midwives and traditional birth attendants can improve the safety of mothers and babies; 3) Cultural awareness is important to improve quality of care; 4) Culturally sensitive practice guidelines are necessary for safe and effective practice; 5) Public advocacy and education can increase awareness of appropriate care.\u0000 \u0000Originality/value: This research reveals the dynamics of contestation between medical and local knowledge in maternal and neonatal health services, providing new insights into their interactions. These findings support the development of more effective interventions, contribute to the reproductive health literature, and provide insights for more inclusive policies.","PeriodicalId":506347,"journal":{"name":"Revista de Gestão Social e Ambiental","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141354208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors Influencing Female User’s Satisfaction in Mobile Banking: A Study in Manipur, India","authors":"Palungbam Lerix Singh, Kshetrimayum Ranjan Singh, Prof N. Tejmani Singh","doi":"10.24857/rgsa.v18n7-144","DOIUrl":"https://doi.org/10.24857/rgsa.v18n7-144","url":null,"abstract":"Objective: This empirical study is aimed at investigating the impact of perceived credibility, perceived self-expressiveness, social norms and perceived compatibility on the mobile banking user’s satisfaction amongst the female population of Manipur, India.\u0000 \u0000Theoretical Framework: Using Technology Acceptance Model (TAM) as the basic framework, this study focuses on several constructs and their impact on user’s satisfaction of mobile banking users, namely, perceived credibility (PC), perceived self-expressiveness (PSE) and social norms (SN).\u0000 \u0000Method: The study employed structural equation modeling to test the proposed model, which was based on statistical data obtained from a survey of 202 respondents from 2 districts of Manipur, India. Consequently the EFA, CFA, discriminant and convergent validity of the items has also been tested.\u0000 \u0000Results and Discussion: The study revealed that perceived self-expressiveness, social norms, and perceived compatibility has a significant positive impact on the user’ satisfaction among female mobile banking users. However, perceived self-expressiveness seems to have a negative impact on the user’s satisfaction, implying as the perceived self-expressiveness increase the satisfaction of using mobile banking service decreases.\u0000 \u0000Implications: These findings provide valuable insights for the mobile banking service providers, highlighting the significance of credibility, social norm and compatibility in improving user satisfaction and also informing strategies for improving mobile banking experiences among female population. \u0000 \u0000Originality/Value: The research enlarges on the theory of TAM expanding its scope to various dimensions like perceived self-expressiveness, social -norms and its originality lies on the focus on females respondents only, from a northeastern state of India i.e. Manipur.","PeriodicalId":506347,"journal":{"name":"Revista de Gestão Social e Ambiental","volume":"24 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141349863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring The Impact of Computational Thinking on Teacher Education: A Systematic Review","authors":"Deixy Ximena Ramos Rivadeneira, Javier Alejando Jiménez Toledo","doi":"10.24857/rgsa.v18n7-123","DOIUrl":"https://doi.org/10.24857/rgsa.v18n7-123","url":null,"abstract":"Objective: The objective of this study is to investigate the role of computational thinking in teacher training, in order to identify the main practices and trends in this field and examine their implications for technological education. \u0000  \u0000Theoretical Framework: This study presents a review of the key concepts related to computational thinking in the educational field. Existing definitions and approaches are highlighted, as well as models and theories that support the integration of computational thinking in teacher training. \u0000  \u0000Method: The methodology adopted included an exhaustive search in five academic databases to identify relevant studies published in the last five years. Inclusion and exclusion criteria were applied to select the relevant articles, and a systematic analysis was carried out to synthesize the findings. \u0000  \u0000Results and Discussion: The results revealed a variety of experiences and practices related to computational thinking in teacher training. In the discussion section, these results were contextualized in the light of the theoretical framework, highlighting the implications for educational practice and identifying areas of future research. \u0000  \u0000Implications of the research: The practical and theoretical implications of this study are discussed, providing information on how the results can influence the teaching and learning of computational thinking in the context of teacher training. These implications could include the design of professional development programs and the development of technology-focused educational curricula. \u0000  \u0000Originality/Value: This study contributes to the literature by providing an updated view of the state of computational thinking in teacher training. Its relevance and value are evidenced in its ability to inform the design of effective educational interventions in the field of technological education.","PeriodicalId":506347,"journal":{"name":"Revista de Gestão Social e Ambiental","volume":"139 49","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141350780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Women’s Ethnobeauty: Exploring Socio-Cultural Practices in Women’s Body Care","authors":"Tutung Nurdiyana, Yusuf Hidayat","doi":"10.24857/rgsa.v18n7-121","DOIUrl":"https://doi.org/10.24857/rgsa.v18n7-121","url":null,"abstract":"Objective: This research explores the ethnobeauty of Banjar women, particularly delving into their perceptions of beauty within the context of Banjar culture, and how these perceptions influence their practices of body care.\u0000 \u0000Theoretical Framework: Study of ethnobeauty among Banjar women as part of ethnoscience is an exploration of Banjar women's knowledge about beauty concepts and beauty care, which includes various categories in beauty care, Banjar women’s classification systems in beauty care, and various factors that shape their knowledge about beauty such as beliefs, myths, beauty care behaviors, and the dynamics accompanying their knowledge about beauty.\u0000 \u0000Method: The study adopts qualitative research methods with a feminist ethnographic approach. Informants for this study were selected purposively, focusing on individuals knowledgeable about beauty, history, and culture within the Banjar community.\u0000 \u0000Results and Discussion: The findings of the research reveal that Banjar women's perspectives on beauty can be categorized into two main themes: physical or external beauty, and inner beauty. Physical beauty pertains to the outward appearance of women, emphasizing attributes such as cleanliness, fragrance, and radiance of the skin. In the Banjar language, beauty (bungas) is synonymous with a woman possessing immaculate, fragrant, and luminous skin. Hence, maintaining cleanliness and fragrance to achieve a radiant and fresh appearance is the primary objective of their body care practices. To attain physical beauty, Banjar women engage in various beauty treatments aligned with their beauty ideals. These treatments aim to achieve clean, smooth, and radiant skin.\u0000 \u0000Research Implications: From the presentation of the research results above, several conclusions can be drawn as follows: First, Banjar women's views on beauty are generally divided into two meanings: physical or outer beauty and inner beauty. The first meaning, physical or outer beauty, refers to a woman’s beauty directed towards her physical form. Beauty (known as “bungas” in Banjar language) for Banjar women is interpreted as having clean, fragrant, and radiant skin. Cleanliness and fragrance of the body, making the body appear radiant and glowing, are their main goals in performing body beauty care to look beautiful and fresh. Second, to achieve physical (outer) beauty, Banjar women engage in beauty care with various forms of beauty treatments according to their conception of beauty, which is to obtain clean, smooth, and radiant skin. The practices performed by Banjar women are related to their beliefs or faith.\u0000 \u0000Originality/Value: As part of ethnoscience, the study of ethnobeauty, which combines the words “ethno” and “beauty,” literally means the beauty of a particular society or ethnic group. Thus, ethnobeauty research can be defined as an effort to describe a society’s knowledge system regarding beauty and beauty care practices, including myths, beliefs, culture, and beauty care ","PeriodicalId":506347,"journal":{"name":"Revista de Gestão Social e Ambiental","volume":"65 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141350406","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Co-Creation Building Power on Social Media: Can Influencers or Viral Campaigns do it for Marketing Performance?","authors":"Erwin, Haris Maupa, Julius Jilbert, Abdullah Sanusi","doi":"10.24857/rgsa.v18n7-139","DOIUrl":"https://doi.org/10.24857/rgsa.v18n7-139","url":null,"abstract":"Objective: This research aims to analyze the influence of social media trends, namely the use of viral marketing campaigns and social media influencers, in improving the marketing performance of MSEs by mediating co-creation-building power. Co-creation building power was built as an active response from MSEs to increase co-creation on their social media.\u0000 \u0000Method: The research used respondents as many as 200 MSEs who actively use social media, utilize viral campaigns, and use influencers in marketing their business. Research data was collected using a questionnaire, which was analyzed using PLS-SEM with data processing via WarpPLS 8.0.\u0000 \u0000Results and Discussion: The research used respondents as many as 200 MSEs who actively use social media, utilize viral campaigns, and use influencers in marketing their business. Research data was collected using a questionnaire, which was analyzed using PLS-SEM with data processing via WarpPLS 8.0.\u0000 \u0000Originality/Value: This research analyzes social media trends in MSE marketing based on existing phenomena with the main objective of this research is to analyze the influence of using viral campaigns and influencers on social media on the marketing performance of MSEs through co-creation-building power.","PeriodicalId":506347,"journal":{"name":"Revista de Gestão Social e Ambiental","volume":"140 46","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141351058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mapping Translanguaging Practices in The EFL Classroom: A Bibliometric Analysis 2015-2024","authors":"Ni Wayan, Surya Mahayanti, Ni Komang, Arie Suwastini, Luh Gd, Rahayu Budiarta, Kadek Krisna, Dharma Putra","doi":"10.24857/rgsa.v18n7-128","DOIUrl":"https://doi.org/10.24857/rgsa.v18n7-128","url":null,"abstract":"Purpose: This study examines the evolving field of translanguaging within English as a Foreign Language (EFL) education.\u0000 \u0000Design/Methodology/Approach: A bibliometric analysis of research publication from 2015 to 2024, sourced from the dimension database, reveals key trends, influential authors, and the impact of technology on translanguaging practices in language learning.\u0000 \u0000Findings: A flow in publications over this period highlights the growing interest ad recognition of translanguaging as a valuable pedagogical approach within EFL contexts. The research encompasses a diverse range of areas, including language, communication, culture, linguistics, education, curriculum, and pedagogy. This underscores the multifaceted nature of translanguaging and its relevance across multiple disciplines. Studies repeatedly demonstrate the positive benefits of translanguaging in EFL classrooms. These benefits include improved language acquisition, literacy development, student participation, and a more inclusive learning environment. The analysis identifies leading scholars whose work has significantly shaped the field and continues to guide the direction of translanguaging research. Furthermore, the study finds that integrating digital technologies into translanguaging practices further enhances language learning experiences.\u0000 \u0000Research, Practical & Social implications: This study has important implications for educators, researchers, and policymakers engaged in EFL education. The evidence clearly supports the adoption of translanguaging approaches to maximize the learning potential of linguistically diverse students. Future research should explicitly examine the potential of translanguaging to develop creativity, critical thinking, and the influence of socio-political factors surrounding its implementation. The study’s findings highlight the need for educational policies that promote multilingualism and inclusivity in language classroom.\u0000 \u0000Originality/Value: This study offers a novel contribution by systematically analyzing the development of translanguaging research within EFL education over a decade. Utilizing a comprehensive bibliometric approach, the study identifies key trends, influential authors, and the integration of digital technologies, highlighting the multifaceted benefits of translanguaging as an effective pedagogical approach that enhances language acquisition, literacy, and student participation, thus promoting a more inclusive and dynamic learning environment.","PeriodicalId":506347,"journal":{"name":"Revista de Gestão Social e Ambiental","volume":"143 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141350671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MEJORA DE LA PERCEPCIÓN DEL TURISTA: COMPARACIÓN DE PLATAFORMAS DE INFORMACIÓN Y GESTIÓN PARA EL DESARROLLO DE MARCAS TURÍSTICAS EN BALI Y YOGYAKARTA","authors":"Andi Adawiah","doi":"10.24857/rgsa.v18n7-109","DOIUrl":"https://doi.org/10.24857/rgsa.v18n7-109","url":null,"abstract":"Objective: This research aims to compare tourism management strategies and destination branding in Bali and Yogyakarta, with a view to identifying different approaches and their impact on tourism development.\u0000 \u0000Theoretical Framework: This research is based on theories of destination branding and tourism management, including the Destination Marketing Organization (DMO) framework and sustainable tourism principles. These frameworks provide a basis for understanding the strategic differences between the two destinations.\u0000 \u0000Method: This comparative research utilized a mixed methods approach, combining secondary data analysis, an online survey, and an extensive literature review. Data was collected from various sources to gain diverse perspectives on tourism strategies in Bali and Yogyakarta.\u0000 \u0000Results and Discussion: The findings show that Bali strategically utilizes technology for global digital marketing through social media and online platforms, thus increasing its international appeal. In contrast, Yogyakarta focuses on using technology to drive personalized tourist interactions, emphasizing local environmental sustainability and community welfare. Both destinations also highlight cultural diversity, with Bali capitalizing on its cultural appeal and Yogyakarta prioritizing environmental sustainability. Influencers play an important role in disseminating tourism information, especially through social media, underscoring their power in shaping traveler perceptions.\u0000 \u0000Research Implications: The practical implications of this research suggest that stakeholders should tailor their tourism management and branding strategies to each destination's unique attributes to ensure sustainable growth and development. Insights from this research can inform the formulation of effective approaches that resonate with tourists and support long-term sustainability.\u0000 \u0000Originality/Value: This study contributes to the literature by offering a comparative analysis of two leading destinations in Indonesia, highlighting the role of technology and social media in tourism management. Its value lies in providing actionable insights for stakeholders to improve destination branding and achieve sustainable tourism development.","PeriodicalId":506347,"journal":{"name":"Revista de Gestão Social e Ambiental","volume":"41 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141358627","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}