Electronic Commerce Research and Applications最新文献_第7页

Optimization of hybrid delivery by vehicle and drones 优化车辆和无人机的混合配送

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-22 DOI: 10.1016/j.elerap.2024.101411

Qiuchen Gu , Tijun Fan , Wanke Han

引用次数: 0

Information transmit strategy of e-commerce platform with financially constrained supplier 供应商财务受限的电子商务平台的信息传递策略

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-20 DOI: 10.1016/j.elerap.2024.101415

Zhaobo Chen , Xin Li , Chunying Tian , Zhenzhen Shen

{"title":"Information transmit strategy of e-commerce platform with financially constrained supplier","authors":"Zhaobo Chen , Xin Li , Chunying Tian , Zhenzhen Shen","doi":"10.1016/j.elerap.2024.101415","DOIUrl":"10.1016/j.elerap.2024.101415","url":null,"abstract":"<div><p>A signaling game model is constructed in the framework of a supply chain system consisting of a financially constrained supplier and an e-commerce platform acting as marketplace and a creditor simultaneously. The primary concern of this work is to investigate how the e-commerce platform, which has superior information about market demand, indirectly communicates this information to the financially constrained supplier through its marketing efforts. Under both separating and pooling equilibria, the decisions and profits of each member of the supply chain are firstly considered. Furthermore, using an “intuitive criterion”, the e-commerce platform’s dominant strategy and its influencing factors are analyzed. The results show that when there is a significant difference in the marginal marketing costs, the platform tends to choose the separating equilibrium. When the difference in marginal marketing costs is relatively slight, the e-commerce platform’s dominant strategy depends on the capital of the supplier and the level of market demand fluctuations. Specifically, the e-commerce platform will select the pooling equilibrium when market demand fluctuations are minimal, but the platform will select the separating equilibrium when market demand fluctuations are substantially large. If the supplier’s capital is increased within a certain range, the e-commerce platform is more motivated to select the pooling equilibrium. In addition, the platform usage fee ratio, the platform loan interest rate and the supplier’s prior beliefs are important factors influencing the platform’s decision.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"66 ","pages":"Article 101415"},"PeriodicalIF":6.0,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141145547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Video platforms’ advertising and pricing decisions in the presence of derivative videos 视频平台在出现衍生视频时的广告和定价决策

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101405

Xueyu Liu, Shue Mei, Weijun Zhong

引用次数: 0

Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce 导师还是伙伴？准社交互动和产品类型对直播商务中购买意向的匹配效应

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101410

Rong Liu , Lulong Li , Zhihua Ding

{"title":"Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce","authors":"Rong Liu , Lulong Li , Zhihua Ding","doi":"10.1016/j.elerap.2024.101410","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101410","url":null,"abstract":"<div><p>Live-streaming commerce differs from traditional e-commerce by bringing consumers and sellers closer together, enhancing the perception of para-social interaction through real-time interactivity. Based on para-social interaction theory, this study proposed two types of para-social interaction: mentor-oriented and partner-oriented. And explored the impact of para-social interaction and product type on purchase intention, mediated by trust. Additionally, this research examined the moderating influence of individual construal level, in combination with the construal level theory. The results of three scenario experiments showed that mentor-oriented para-social interaction promotes purchase intention more than partner-oriented para-social interaction when purchasing utilitarian products. However, partner-oriented para-social interaction promotes purchase intention more than mentor-oriented para-social interaction in the purchase decision of hedonic products. In addition, the construal level moderates the matching impact of para-social interaction and products type on purchase intention. Studying from para-social interaction type perspective, this paper provided insights into the research of consumption behavior in the field of live-streaming commerce and marketing.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101410"},"PeriodicalIF":6.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140947028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How extended reality influences e-commerce consumers: A literature review 扩展现实如何影响电子商务消费者：文献综述

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101404

Hong Chen, Hongxiu Li, Henri Pirkkalainen

{"title":"How extended reality influences e-commerce consumers: A literature review","authors":"Hong Chen, Hongxiu Li, Henri Pirkkalainen","doi":"10.1016/j.elerap.2024.101404","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101404","url":null,"abstract":"<div><p>Extended reality (XR) has attracted the attention of both scholars and practitioners, and the literature addressing XR in the e-commerce context has expanded. Based on the reviewed literature, the current study applied a systematic literature review method to investigate XR use in e-commerce at the individual-consumer level. It aimed to holistically explain how XR use affects individual consumers in B2C e-commerce. The screening of 71 selected peer-reviewed journal articles that had been published since 2000 enabled the current research to identify which factors affect XR use in B2C e-commerce for individual consumers. Specifically, this study analyzed the effects of stimuli on consumers’ cognitive, emotional, attitudinal, and behavioral responses to XR-based e-commerce and the interacting effects among technological, consumer, and product-related factors. Based on the literature review’s findings, an integrated framework is proposed to explain how XR influences individual e-commerce consumers, and four avenues for future research are recommended. This study provides scholars with a holistic understanding of how XR affects consumers in B2C e-commerce at the individual level. It also provides e-commerce practitioners with useful guidelines concerning consumer experience management in XR-based online shopping.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101404"},"PeriodicalIF":6.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1567422324000498/pdfft?md5=956f15f02f7eda5c2fe65e254c4bb40e&pid=1-s2.0-S1567422324000498-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140815768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example 图文还是短视频？UGC类型对消费者购买意向的影响机制--以小红书为例

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101402

Min Qin , Shanshan Qiu , Yu Zhao , Wei Zhu , Shuqin Li

{"title":"Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example","authors":"Min Qin , Shanshan Qiu , Yu Zhao , Wei Zhu , Shuqin Li","doi":"10.1016/j.elerap.2024.101402","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101402","url":null,"abstract":"<div><p>This study explores the effect of user-generated content (UGC) on consumer behavior and investigates how different types of UGC affect consumer purchase intention. The research model was constructed based on media richness theory (MRT), dual coding theory (DCT), and construal level theory (CLT), with the social media and e-commerce platform, Xiaohongshu, serving as the research object. Through five experiments, this study investigates the effect of graphic and short video UGC on consumer purchase intention and explores the mediating effects of perceived psychological distance and perceived value as well as the moderating roles of different UGC creators and experiential disclosure. The findings reveal that short video UGC generates a stronger purchase intention than graphic UGC, and that perceived value acts as a mediator between the type of UGC and purchase intention. Perceived psychological distance mediates the type of UGC and perceived value. Additionally, the type of UGC creator and disclosure of experiential information influence consumer purchase decisions across different contexts. These findings enrich our understanding of the conditions under which the type of UGC affects purchase intention. Our research contributes theoretically to our understanding of how UGC influences consumer purchase intention and, practically, by offering insights for e-commerce development.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101402"},"PeriodicalIF":6.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140815769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Joint friend and item recommendation based on multidimensional feature reciprocal interaction in social e-commerce 社交电子商务中基于多维特征互惠互动的好友和商品联合推荐

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101406

Wei Zhou , Feipeng Guo , Huijian Xu , Zhaoxiang Wang

{"title":"Joint friend and item recommendation based on multidimensional feature reciprocal interaction in social e-commerce","authors":"Wei Zhou , Feipeng Guo , Huijian Xu , Zhaoxiang Wang","doi":"10.1016/j.elerap.2024.101406","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101406","url":null,"abstract":"<div><p>Social e-commerce platforms need to undertake the two core tasks of recommending potential social friends and preferred consumption items for users. However, the use of traditional one-dimensional information is no longer able to accurately make personalized recommendations. Early scholars have confirmed that users’ social and consumption behaviors do not exist independently: users with the same interests are more likely to become friends, and there is a high probability of similar consumption behaviors among friends. In this paper, we propose a joint friend and item recommendation model based on multidimensional feature reciprocal interaction (MFRI). Which is based on the user’s social friends and item preference information, extracts the shallow and deep features of the user’s social and consumption behaviors, and utilizes the reciprocity between unusual behaviors to achieve mutual enhancement. The reciprocity between shallow and deep features in similar behaviors is also explored based on the attention mechanism, and the model is trained by a joint loss function. We conducted experiments on real datasets, and the results confirm the effectiveness and robustness of MFRI for potential friend and preference item recommendations.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101406"},"PeriodicalIF":6.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140918980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The effects of user- and marketer-generated content on customer satisfaction: A textual analysis approach 用户和营销人员生成的内容对客户满意度的影响：文本分析方法

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101407

Jin Li , Wanting Dong , Jing Ren

{"title":"The effects of user- and marketer-generated content on customer satisfaction: A textual analysis approach","authors":"Jin Li , Wanting Dong , Jing Ren","doi":"10.1016/j.elerap.2024.101407","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101407","url":null,"abstract":"<div><p>Online reviews and management responses are important user-generated content (UGC) and marketer-generated content (MGC) in social media platforms, which directly reflect the customer’s and merchant’s feedback on a specific consumption and may further affect customer satisfaction. However, as the targeted feedback to UGC, the impact of MGC and the total impact between UGC and MGC are still understudied. In this work, we proposed a systematic analysis procedure for unravelling the impacts of online catering UGC and MGC on customer satisfaction in-depth. By studying the collected 130,412 review data from a leading online catering review website in China, we empirically extracted several new UGC topics using a topic model, thereby expanding the customer value factor set from previous literature; we also quantitatively analyzed their effectiveness in explaining customer satisfaction. We further integrated the UGC and MGC, and causally elaborated upon the usefulness of targeted responses in customer relationship management through difference-in-difference (DID) analysis. The findings validated that the effectiveness of management response on customer future satisfaction is relatively limited compared to the impact brought by the rating variables in UGC, but targeted management responses can perform more effectively in improving customer satisfaction. In addition, moderation roles based on the consumption price and the subjective emotional tendency of customers revealed in the textual comments were also investigated. Thus, this study helped to form a comprehensive understanding of customer satisfaction by contributing to a better quantification of customer value factors and understanding of the influence mechanism for customer satisfaction through the integration of UGC and MGC. Several managerial implications for optimizing customer relationship management in online catering markets were also provided.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101407"},"PeriodicalIF":6.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140893603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion 通过挖掘大型电子商务促销活动中的客户行为，为在线零售商提供预期发货系统

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101403

Bingnan Yang , Xianhao Xu , Jingjing Cao , Kuan Zeng , Zuge Yu

{"title":"An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion","authors":"Bingnan Yang , Xianhao Xu , Jingjing Cao , Kuan Zeng , Zuge Yu","doi":"10.1016/j.elerap.2024.101403","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101403","url":null,"abstract":"<div><p>The anticipatory shipping practiced by online retailers plays an important role in improving customer satisfaction. However, online retailers face a new challenge in anticipatory shipping: they are required to ship a significant amount of products due to a surge of demand during the large e-commerce promotion, which dramatically aggravates the pressure on logistics distribution and reduces logistics efficiency. Therefore, making anticipatory shipping decisions to meet the suddenly increased demand has become an urgent problem for online retailers. Our research addresses this challenge by establishing a new anticipatory shipping system. We propose three cost-sensitive anticipatory shipping models, including cost-sensitive logistic regression (CSLR), cost-sensitive LightGBM (CS-LightGBM), and cost-sensitive CatBoost (CS-CatBoost). Their loss functions are constructed according to the cost of the anticipatory shipping system. Furthermore, we propose two new evaluation criteria to assess the effectiveness of the anticipatory shipping system. It intuitively demonstrates the cost differences after adopting the anticipatory shipping system. Moreover, we explore the real large promotion customer behavior data containing nearly three million samples. Our results find that the proposed cost-sensitive based forecasting models significantly outperform reference forecasting models. Our experimental evaluation concludes that forecasting AUC is more instructive to operational strategy than accuracy. Additionally, our empirical findings suggest that the anticipatory shipping system should be preferentially applied to high-value products. Conversely, low-value products should not choose anticipatory shipping to control logistics costs during surges.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101403"},"PeriodicalIF":6.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140879382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Reverse double auction mechanism: An efficient algorithm for E-commerce platform operations 反向双重拍卖机制：电子商务平台运营的高效算法

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101401

Qian Chen , Xuan Wang , Cenying Yang , ZoeLin Jiang , Shuhan Qi , Jiajia Zhang , Na Li , Lei Wang , Jing Xiao

引用次数: 0