Electronic Commerce Research and Applications最新文献_第3页

Streaming platforms vs. theaters: Navigating the strategic choices of film distributors in channel selection 流媒体平台与影院：电影发行商在渠道选择中的战略选择

IF 6.8 3区管理学

Electronic Commerce Research and Applications Pub Date : 2026-07-01 Epub Date: 2026-07-15 DOI: 10.1016/j.elerap.2026.101623

Chi Zhou, Shujian Liu, Dianyao Kang, Zongxi Li, Yongjun Liu

{"title":"Streaming platforms vs. theaters: Navigating the strategic choices of film distributors in channel selection","authors":"Chi Zhou, Shujian Liu, Dianyao Kang, Zongxi Li, Yongjun Liu","doi":"10.1016/j.elerap.2026.101623","DOIUrl":"10.1016/j.elerap.2026.101623","url":null,"abstract":"<div><div>The increasing prevalence of streaming platforms is transforming the film distribution landscape, compelling distributors to reassess their channel strategies and consumers to modify their viewing habits. This transformation has garnered considerable attention in both the film industry and academia, especially concerning the determination of optimal release channels for films. Therefore, this study explores the strategic considerations of film distributors through the development of a game-theoretic model that integrates the effects of market expansion, channel differentiation, and diminishing consumer utility on decision-making processes. This paper examines the profitability and social welfare of the film distributor, streaming platform, and theater under different strategies. Through a comprehensive analysis, this study aims to reveal the critical factors that influence the profits and social welfare of all parties under different strategies Our findings suggest that under specific conditions, prioritizing the theatrical release of films or releasing them exclusively on streaming platforms can lead to higher profitability for distributors. Additionally, we investigate the effects of delayed release times and channel differences on the equilibrium strategies of streaming platforms and theaters. Our analysis demonstrates that the hassle cost coefficient significantly influences the profitability of both streaming platforms and theaters across different strategies. Ultimately, we observe that prices and demand in both streaming and theatrical channels are affected by consumer utility loss due to delayed purchases. This study establishes a comprehensive theoretical framework to guide strategic decision-making for film distributors, streaming platforms, and theaters. Additionally, it offers valuable insights into the development of the film industry, serving as an essential reference for further research and strategic planning.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"78 ","pages":"Article 101623"},"PeriodicalIF":6.8,"publicationDate":"2026-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148566791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Competing or serving? platform role frames and third-party sellers’ pricing responses 竞争还是服务？平台角色框架和第三方卖家的定价反应

IF 6.8 3区管理学

Electronic Commerce Research and Applications Pub Date : 2026-07-01 Epub Date: 2026-06-22 DOI: 10.1016/j.elerap.2026.101621

Fengyuan Liu, Menghan Duan, Yongmin Zhu, Cheng Zhang, Jie Liu

{"title":"Competing or serving? platform role frames and third-party sellers’ pricing responses","authors":"Fengyuan Liu, Menghan Duan, Yongmin Zhu, Cheng Zhang, Jie Liu","doi":"10.1016/j.elerap.2026.101621","DOIUrl":"10.1016/j.elerap.2026.101621","url":null,"abstract":"<div><div>Direct price competition between online platforms and third-party sellers has intensified as platforms introduce similar first-party products. While prior research focuses on price-cutting dynamics, we examine a less explored scenario: how sellers respond when platform owners raise their prices. Using large-scale transaction data from a leading pharmaceutical e-commerce platform in China, we analyze third-party sellers’ pricing responses to platform-initiated price increases. We argue that prior interactions create rigid role frames through which sellers interpret the platform owner, thereby shaping their pricing responses. The empirical results show that sellers with greater reliance on platform logistics are more likely to follow price increases, whereas sellers with higher product overlap are less likely to align upward. Seller size further moderates these effects, with larger sellers exhibiting weaker pricing responses. This study contributes to the literature on platform governance and strategic pricing while offering practical implications for pricing management in hybrid platform ecosystems.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"78 ","pages":"Article 101621"},"PeriodicalIF":6.8,"publicationDate":"2026-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148566789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Beyond consent: how trust, privacy assurance, and rewards shape consumer data sharing 超越同意：信任、隐私保障和奖励如何影响消费者数据共享

IF 6.8 3区管理学

Electronic Commerce Research and Applications Pub Date : 2026-07-01 Epub Date: 2026-06-21 DOI: 10.1016/j.elerap.2026.101619

Yu Shao , Jie Meng

{"title":"Beyond consent: how trust, privacy assurance, and rewards shape consumer data sharing","authors":"Yu Shao , Jie Meng","doi":"10.1016/j.elerap.2026.101619","DOIUrl":"10.1016/j.elerap.2026.101619","url":null,"abstract":"<div><div>This study investigates how users’ desire for personalised online experiences and their perceptions of a website’s ethical data practices shape trust and cookie acceptance decisions across different website types. Using an online survey administered across five major Chinese web portals, the research captures users’ situational preferences regarding four categories of cookies. It examines how technological infrastructures, commercial incentives, and legal compliance jointly influence cookie-based data strategies. The results indicate that transparent user controls and reward-based incentives significantly enhance users’ willingness to share data. At the same time, ethical standards and trust cues play a critical role in sustaining long-term data authorisation. These findings demonstrate that businesses can strengthen user trust by balancing personalisation benefits with responsible data governance. Overall, the study advances understanding of cookie acceptance by integrating technological, commercial, and regulatory perspectives and offers novel insights into sustainable data donation mechanisms in digital marketing.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"78 ","pages":"Article 101619"},"PeriodicalIF":6.8,"publicationDate":"2026-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148385953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Corrigendum to “Drivers of podcast usage other than use & gratification: A task–technology fit perspective” [Electron. Commer. Res. Appl. 72 (2025) 101515] “播客使用的驱动因素，而不是使用和满足：任务-技术契合的视角”的更正[电子]。康门。Res. appler72 (2025) 101515]

IF 6.8 3区管理学

Electronic Commerce Research and Applications Pub Date : 2026-07-01 Epub Date: 2026-06-02 DOI: 10.1016/j.elerap.2026.101610

Jacob Chun Cheng, Jack Shih-Chieh Hsu, Hung-Chun Shen, Cheng-Lin Chen

引用次数: 0

Speaking to the viewer’s heart: A study on the emotional impact of review video narration 对话观众的内心：评论视频叙事的情感影响研究

IF 6.8 3区管理学

Electronic Commerce Research and Applications Pub Date : 2026-07-01 Epub Date: 2026-06-29 DOI: 10.1016/j.elerap.2026.101622

Jiayue Zhu, Yuewen Liu, Xiaobin Ran, Yang Liu

{"title":"Speaking to the viewer’s heart: A study on the emotional impact of review video narration","authors":"Jiayue Zhu, Yuewen Liu, Xiaobin Ran, Yang Liu","doi":"10.1016/j.elerap.2026.101622","DOIUrl":"10.1016/j.elerap.2026.101622","url":null,"abstract":"<div><div>Product review videos have become an important source of product information for consumers, with narration playing a key role in delivering detailed explanations and evoking emotional engagement. Narration not only shapes viewers’ perceptions but also influences their purchase decisions. Therefore, understanding viewers’ preferred narration features is crucial for creating effective review videos. Unlike traditional text-based narration, video narration is delivered vocally, adding a unique dynamic. By integrating the Elaboration Likelihood Model with narrative transportation theory, this study develops a dual-route framework to examine how narration features of product review videos influence viewers’ emotional valence. We collect data from 1,389 digital product review videos and 1,396,718 comments on Bilibili, and extract key narration features using natural language processing techniques. The results show that information density, narration distribution dispersion, and speech speed exhibit inverted U-shaped relationships with viewers’ emotional valence, while narration complexity displays a U-shaped relationship and narration subjectivity has a negative effect. In addition, speech speed strengthens the effects of central-route narration features on emotional valence, whereas narration distribution dispersion does not show significant moderating effects. By identifying key narration features and providing a thorough examination of their curvilinear effects on viewer emotional valence, this study contributes to the literature on narrative persuasion and online consumer communication. It also offers practical implications for the design of effective product review videos.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"78 ","pages":"Article 101622"},"PeriodicalIF":6.8,"publicationDate":"2026-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148566792","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Beyond Kano: data-driven redefinition of quality attributes 超越卡诺：数据驱动的质量属性重新定义

IF 6.8 3区管理学

Electronic Commerce Research and Applications Pub Date : 2026-07-01 Epub Date: 2026-06-20 DOI: 10.1016/j.elerap.2026.101618

Undram Nyamsuren, Youngjung Geum

{"title":"Beyond Kano: data-driven redefinition of quality attributes","authors":"Undram Nyamsuren, Youngjung Geum","doi":"10.1016/j.elerap.2026.101618","DOIUrl":"10.1016/j.elerap.2026.101618","url":null,"abstract":"<div><div>Understanding how customer satisfaction evolves over time has become increasingly critical in today’s rapidly changing service environments. While the Kano model has long served as a foundational framework for categorizing quality attributes, traditional approaches often fail to capture the dynamic and nuanced shifts within these attributes. This study addresses these limitations by introducing a revised dynamic Kano model. Using advanced topic modeling, temporal analysis, and sentiment evaluation, this study develops a refined framework that systematically tracks and analyzes quality transitions over time. By leveraging online user reviews, the study suggests a new way of categorizing customer requirements that allows for a dynamic reinterpretation of the traditional Kano model, offering fresh insights into how customer needs evolve. As a result, eight types of attributes are defined: star performer, critical concern, understated essential, silent necessity, fan favorite, disappointing, quiet charm, and low impact. To demonstrate the applicability of this study, we selected a ChatGPT—a generative AI service—as our case study. This approach not only advances theoretical understanding of dynamic quality characteristics but also offers a practical framework to facilitate more proactive responses to evolving customer needs.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"78 ","pages":"Article 101618"},"PeriodicalIF":6.8,"publicationDate":"2026-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148566830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Understand the impacts of user-provided monetary incentives on content contributions: A large-scale Quasi-Experiment 理解用户提供的金钱激励对内容贡献的影响：一个大规模的准实验

IF 6.8 3区管理学

Electronic Commerce Research and Applications Pub Date : 2026-07-01 Epub Date: 2026-06-15 DOI: 10.1016/j.elerap.2026.101617

Fang Wei, Yuewen Liu, Xiaobin Ran, Juan Feng

{"title":"Understand the impacts of user-provided monetary incentives on content contributions: A large-scale Quasi-Experiment","authors":"Fang Wei, Yuewen Liu, Xiaobin Ran, Juan Feng","doi":"10.1016/j.elerap.2026.101617","DOIUrl":"10.1016/j.elerap.2026.101617","url":null,"abstract":"<div><div>On social media platforms, User-provided Monetary Incentives (UMI) have emerged as a relatively novel form of monetary incentive in recent years, yet the research on UMI remains limited. This study investigates how UMI influences content contribution behavior: the effects on contribution quantity and quality, the temporal dynamics, and the heterogeneous effects across different contributor groups. We collect a large-scale dataset with approximately 15 million posts and 390 thousand contributors from a leading online finance forum (<span><span><em>Xueqiu.com</em></span><svg><path></path></svg></span>) in China, and then conduct a quasi-experimental design using propensity score matching (PSM) followed by a difference-in-differences (DID) estimator to identify the causal effect of UMI on content contributions. The results show that UMI significantly increases both contribution quantity and quality. Interestingly, the effect is neither permanent nor fragile: although the effect decays over time, it persists with both statistical significance and considerable magnitude through even 16 weeks. Moreover, professional identity and social connectedness moderate UMI’s influence: when compared to non-professional contributors, the professional contributors exhibit only stronger short-term quality improvements, while the contributors with larger follower networks show both stronger short-term quantity improvements and enduring quality improvements. This study is the first attempt to offer a systematic and comprehensive investigation of UMI’s effects on content contributions using a quasi-experiment based on a large-scale dataset. This study also introduces a dynamic view of incentive effectiveness, revealing temporal decay in UMI’s impact, and highlights how professional identity and social connectedness shape heterogeneous responses.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"78 ","pages":"Article 101617"},"PeriodicalIF":6.8,"publicationDate":"2026-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148566907","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The AI live streaming strategies of manufacturers in a co-opetition supply chain 合作竞争供应链中制造商的人工智能直播策略

IF 6.8 3区管理学

Electronic Commerce Research and Applications Pub Date : 2026-07-01 Epub Date: 2026-06-27 DOI: 10.1016/j.elerap.2026.101620

Yanhong Gan, Wenhui Zhou, Changhua Liao, Yu Ding

{"title":"The AI live streaming strategies of manufacturers in a co-opetition supply chain","authors":"Yanhong Gan, Wenhui Zhou, Changhua Liao, Yu Ding","doi":"10.1016/j.elerap.2026.101620","DOIUrl":"10.1016/j.elerap.2026.101620","url":null,"abstract":"<div><div>Traditional key opinion leader (KOL) live streaming mode poses challenges for brand manufacturers due to high commissions and pricing control issues. Manufacturers start to invest in artificial intelligence (AI) live streaming to gain control over live streaming. This paper constructs a dual-channel supply chain consisting of a manufacturer focused on live streaming and a retailer, where the manufacturer sells products through both direct channel and the retailer’s retail channel. Using game theory, we study the manufacturer’s choice between AI and KOL live streaming modes. We also investigate the impact of the consumer perceived value enhancement brought by live streaming on channel decisions and AI investment. Results show that only when market size is large, the manufacturer chooses AI live streaming. Importantly, when adopting AI live streaming, the manufacturer is advised to consider AI investment based on market size, rather than solely pursuing higher AI levels. Additionally, the enhancement of consumer perceived value is expected to be as high as possible under AI live streaming. However, under KOL live streaming, if the KOL commission rate is high, an increase in perceived value enhancement can significantly decrease the manufacturer’s profit. Finally, when the market size is moderate, AI live streaming can achieve a win–win situation for the manufacturer, the retailer, and consumers.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"78 ","pages":"Article 101620"},"PeriodicalIF":6.8,"publicationDate":"2026-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148566790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Understanding digital-native satisfaction in Q-commerce–enabled fashion retail: a mixed-methods study 理解电子商务支持的时尚零售中的数字原生满意度：一项混合方法研究

IF 6.8 3区管理学

Electronic Commerce Research and Applications Pub Date : 2026-07-01 Epub Date: 2026-06-09 DOI: 10.1016/j.elerap.2026.101614

Romi Sainy, Vinod Sharma, Saikat Deb, Sahil Singh Jasrotia

{"title":"Understanding digital-native satisfaction in Q-commerce–enabled fashion retail: a mixed-methods study","authors":"Romi Sainy, Vinod Sharma, Saikat Deb, Sahil Singh Jasrotia","doi":"10.1016/j.elerap.2026.101614","DOIUrl":"10.1016/j.elerap.2026.101614","url":null,"abstract":"<div><div>This study advances omnichannel retail research by shifting focus to the post-adoption stage, examining how digital-native consumers evaluate and sustain engagement in fashion omnichannel environments. Extending UTAUT, the model integrates key behavioural drivers (performance expectancy, effort expectancy, and trust) with contextual inhibitors (privacy concerns, uncertainty, and situational factors) relevant to digital commerce. A sequential mixed-methods design was adopted. Insights from 24 qualitative interviews informed a survey of 589 omnichannel shoppers, which was analyzed using PLS-SEM. Performance expectancy, effort expectancy, and trust all significantly enhance perceived value, which in turn strongly predicts satisfaction. Privacy concerns and uncertainty diminish perceived value, while situational factors show no significant effect. By contextualising UTAUT for an emerging market and combining consumer narratives with empirical validation, the study offers actionable implications for strengthening perceived value and satisfaction among young omnichannel consumers.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"78 ","pages":"Article 101614"},"PeriodicalIF":6.8,"publicationDate":"2026-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148566908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Manufacturer encroachment and retailer demand information sharing in a supply chain with two-way free riding and advertising threshold effect 基于双向搭便车和广告门槛效应的供应链中制造商入侵和零售商需求信息共享

IF 6.3 3区管理学

Electronic Commerce Research and Applications Pub Date : 2026-05-01 Epub Date: 2026-04-22 DOI: 10.1016/j.elerap.2026.101600

Chunxia Li , Ruozhen Qiu , Minghe Sun , Zhi-Ping Fan

{"title":"Manufacturer encroachment and retailer demand information sharing in a supply chain with two-way free riding and advertising threshold effect","authors":"Chunxia Li , Ruozhen Qiu , Minghe Sun , Zhi-Ping Fan","doi":"10.1016/j.elerap.2026.101600","DOIUrl":"10.1016/j.elerap.2026.101600","url":null,"abstract":"<div><div>This study examines a supply chain in which a manufacturer that is capable of market encroachment and advertising level adjustment sells products through a retailer that has a demand information advantage and can adjust retail service level. The manufacturer strategically decides whether to encroach, and the retailer decides whether to share demand information, by considering their two-way free riding and the advertising threshold effect (ATE). The results reveal that a high demand forecast variability incentivizes the retailer to send true demand signals to the manufacturer. If the manufacturer monopolizes the small market, even if the advertising threshold is low, the supply chain members cannot achieve a win–win outcome from encroachment when the advertising efficiency is low. If the manufacturer does not monopolize the small market, even if the advertising efficiency is low, the supply chain members can achieve a win–win outcome from encroachment when the direct selling cost lies within the low-to-medium interval, and the advertising threshold is not extremely high, particularly with demand information sharing. By weighing the losses from encroachment against the gains from demand expansion, the retailer chooses to share demand information for free riding from unconstrained advertising levels when the service spillover effect is strong. Moreover, demand information sharing does not always enhance consumer surplus and social welfare but can help the manufacturer and retailer achieve consensus on the sequence of selling quantity decisions. Finally, the ATE may have opposite effects on the manufacturer’s motivation to encroach and the retailer’s incentive to share demand information.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"77 ","pages":"Article 101600"},"PeriodicalIF":6.3,"publicationDate":"2026-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147803235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0