Східна Європа: економіка, бізнес та управління最新文献

{"title":"MULTIMODAL PUBLIC TRANSPORT IN UKRAINE: DEVELOPMENT PROSPECTS","authors":"Oleksii Palant, Vladyslav Pryimak","doi":"10.32782/easterneurope.40-9","DOIUrl":"https://doi.org/10.32782/easterneurope.40-9","url":null,"abstract":"The article discusses some common problems faced by most municipal urban electric transport enterprises that existed in the pre-war period and provides a forecast for the post-war recovery of the industry. It emphasizes that the urban public transport in Ukraine should develop based on the principle of multimodality, where schedules of different types of urban public transport are coordinated and tickets are valid for a certain period of time, allowing passengers to transfer between a certain number of transport modes. Specific measures are proposed to improve the functioning of urban public transport in Ukraine on the path to multimodality. The article also provides a brief overview of the application of multimodal transport by public transport in a number of developed countries around the world. According to the forecasts made in the article, in the coming years, public transport will become not only more technological and environmentally friendly, but also more economical due to the introduction of advanced types of public transport, various convenient forms of payment for passenger services based on contactless electronic media, the development of other transport technologies and electronic transport applications. All this, combined with modernized dispatching of urban passenger transport, route rationalization, and the optimization of coordinated schedules, will inevitably lead to the creation of a highly automated multimodal public transport system in our cities, which will make urban public transport a better choice compared to private vehicles in the future. The article provides interesting illustrative material showing how equal-sized groups of people, who are public transport passengers, use micro-mobility vehicles (bicycles) and are owners and passengers of cars in the urban space. The presented material vividly demonstrates the advantages of public transport in terms of relieving congested roads in the majority of Ukrainian cities. Multimodality of urban public transport is the decisive word in the post-war recovery and further sustainable development of our country's urban public transport.","PeriodicalId":495686,"journal":{"name":"Східна Європа: економіка, бізнес та управління","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135798691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THEORETICAL ASPECTS OF THE DEVELOPMENT OF DIGITAL TRANSFORMATIONS OF BUSINESS MANAGEMENT OF COMPANIES","authors":"Nadiia Fisunenko","doi":"10.32782/easterneurope.40-13","DOIUrl":"https://doi.org/10.32782/easterneurope.40-13","url":null,"abstract":"The study is devoted to modern transformational processes in the economy, how priorities are formed by urgent changes in conceptual approaches to conducting business by companies of various levels. In this regard, the process of development of digital transformations of business management of companies due to the formation of a balanced long-term digital strategy acquires primary importance. Therefore, the main direction is the search for ways to develop digital transformations of business management of companies in modern conditions of globalization shifts. Theoretical aspects of the development of digital transformations in the context of company management, taking into account potential priorities and opportunities for the development of the economy, are meaningfully revealed in the research. The interpretation of the definition of \"digital transformation\" in modern business processes is studied, the differences between the categorical concepts of \"digital transformation\" and \"digitalization\" are characterized, based on the approaches of world agencies and modern scientists. The scientific research materials analyzed the logical sequence of stages of digital transformation of business processes, which affect the development and innovation of the business environment and are key indicators of successful shifts in the context of digital transformations of business management of companies at different levels of management in the context of the development of digital transformations. A comprehensive analysis of the constituent elements of the development of digital transformations of business management on the domestic and international markets was carried out. The directions of innovative business development of companies in the conditions of digital transformations are proposed, which are revealed due to the need for management of companies to understand the complex system of adjustment and adaptation of management solutions to modern digital technologies using the capabilities of cloud technologies, the latest digital adapters and systems. The priority steps for the development of digital transformations of business management of companies are proposed in order to achieve a long-term synergistic effect from the implementation and use of digitalization, digitization and cloud technologies. The organic synthesis of the proposed imperatives forms the prerequisites for a comprehensive comprehensive approach of the company's management to the development of digital transformation in the context of management decision-making.","PeriodicalId":495686,"journal":{"name":"Східна Європа: економіка, бізнес та управління","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135798989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DEVELOPMENT PROSPECTS OF UKRAINIAN ONLINE STORES ON THE EUROPEAN MARKET","authors":"Anastasiia Mostova, Elina Shaikhutdinova","doi":"10.32782/easterneurope.40-8","DOIUrl":"https://doi.org/10.32782/easterneurope.40-8","url":null,"abstract":"The main problems of e-commerce and the drivers of its prospective development at the current stage of the Ukrainian economy are identified. An analysis of scientific literature and relevant publications related to e-business in Ukraine was carried out. It is shown that in modern conditions, the main reference point for the formation and implementation of integration processes in the digital economy of Ukraine is the EU Digital Single Market Strategy. A research of modern trends in the development of e-commerce in Ukraine in modern conditions was carried out. The potential for Ukrainian business development and its promotion abroad was determined. The advantages of the European e-commerce market for the Ukrainian entrepreneur in the context of Ukraine's integration into the Digital Single Market are revealed. Trends in the development of e-commerce in Ukraine during the war were studied. The main problems and difficulties of exporting Ukrainian goods abroad were identified. The peculiarities of the entry of Ukrainian Internet stores into European markets are analyzed. Practical cases of successful Ukrainian online stores, which today operate on European markets, in particular, Poland, Romania, and Moldova, have been studied. The main problems and prospects for the further promotion of Ukrainian Internet business on European markets are revealed. The main factors affecting the success of Ukrainian online stores entering foreign markets have been determined, in particular, adaptation of the web-site for the local consumer, transparency of pricing, convenience of placing an order, paying for goods on the web-site, and convenient delivery. The directions for the introduction of the innovative technologies and marketing digital tools, which contribute to the growth of business competitiveness and consumer loyalty, are substantiated. It is shown that Ukrainian Internet stores should not only be adapted to European legal norms of doing business when entering international markets, but also use Internet marketing and demonstrate their competitive advantages. It has been proven that the entry of Ukrainian enterprises into foreign markets requires effective measures to analyze the market and target audience, take into account regional specifics, implement technological innovations, and also use Internet marketing tools.","PeriodicalId":495686,"journal":{"name":"Східна Європа: економіка, бізнес та управління","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135799195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DEVELOPING A STRATEGY FOR THE PROMOTION OF GOODS AND SERVICES IN SOCIAL NETWORKS","authors":"Olena Cherniavska, Olga Vyhivska","doi":"10.32782/easterneurope.40-14","DOIUrl":"https://doi.org/10.32782/easterneurope.40-14","url":null,"abstract":"The article reveals the features of promoting goods and services in social networks, using it in the context of the most powerful business tool. The main reason for the study is the rapid transition of business online due to the intensification of intra-industry competition, manifestations of modern megatrends, and most importantly – the duration of the war in the country. The content and concept of \"social media marketing\" are analyzed based on the works of prominent scientists. The most optimal SMM promotion strategy for brand development has been determined. An algorithm for forming a promotion strategy in social networks is proposed and a brief description of each stage is provided. There are two main approaches to bringing goods and services to the market: \"push strategy\" – this includes the use of violent methods to force consumers to buy products, through targeted advertising influence and activities aimed at stimulating sales through intermediary links; \"pull strategy\" – here the emphasis is on active advertising and promotion through mass media aimed directly at the end consumer. To achieve effective promotion of goods and services through social networks, it is recommended to develop a strategy together with specialists. The SMM plan is a detailed, sequential plan of actions aimed at achieving the desired result. The formation of the SMM strategy is a continuous process throughout the entire period of its operation. In addition, a strategy should also be developed for each individual campaign, which will harmoniously fit into the overall context. Targeting allows companies to customize ad parameters such as display platforms, time slots, locations, and even search engines. This is possible because users often search for certain keywords or phrases, and also provide the system with some of their personal characteristics. When developing a social media (SMM) strategy, it is best to consider the components that deliver content and social media advertising. If the task includes building the image of a socially responsible business, then the content should focus on the company's actions, emphasizing its efforts to treat employees with care and environmental choices. To improve the reputation of the brand, an important element of the SMM strategy will be reviews and thanks, as well as the presentation of new technologies that will make the product even more convenient and attractive to the audience. As an example, if the goal is to create an image of a modern and dynamic company, it is recommended to publish emotionally rich content on youth platforms such as TikTok and Instagram. For Facebook, attention should be focused on rational aspects, advantages and benefits of cooperation.","PeriodicalId":495686,"journal":{"name":"Східна Європа: економіка, бізнес та управління","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135799393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GENERAL TRENDS AND CHARACTERISTIC ASPECTS OF DIGITAL TRANSFORMATION IN THE FIELD OF HR MANAGEMENT","authors":"Oleksandr Hridin","doi":"10.32782/easterneurope.40-2","DOIUrl":"https://doi.org/10.32782/easterneurope.40-2","url":null,"abstract":"The article is devoted to the problem of identifying general trends and determining the most important aspects of digital transformation in the field of HR management in modern realities. It has been established that digitalization, due to the use of the latest software, the most advanced information technology solutions, provides opportunities in the optimization of business processes, the implementation of radical changes in the improvement of the organizational structure, in models and methods of management, centers for the adoption and implementation of management decisions. It has been established that in today's world the digital skills of employees are becoming critically important, as a result of which a systematic rethinking and large-scale revision of the requirements for specialists is taking place. At the same time, the latest approaches to the implementation of HR management processes cause a significant technological transformation, which requires an increase in the level of digital competence of HR managers. It has been argued that digitization consists not only in the use of digital technologies, but, first of all, in changing the way of thinking, the content of corporate culture, management style and methods, the system and approaches to encouraging employees, and in the introduction of modern progressive models. At the same time, it involves the integration of digital technologies in all areas of business, which leads to certain qualitative, and sometimes even fundamental changes in the functioning of the business entity. Strategic guidelines for the formation of an effective personnel management system during large-scale digitalization are outlined. The currently most widespread digital technologies used in the field of HR management have been identified. It has been proven that the implementation of modern digital HR technologies by organizations not only provides them with significant opportunities and competitive advantages, but can also create a number of risks and have certain significant disadvantages. Established trends in the HR field that influence processes related to the formation of a personnel management strategy. Prospective improvements from the implementation of the latest digital HR technologies by organizations have been identified.","PeriodicalId":495686,"journal":{"name":"Східна Європа: економіка, бізнес та управління","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135799616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALYSIS OF REFORMS IN THE FIELD OF CONSTRUCTION LICENSING","authors":"Tetiana Zahorelska, Nataliya Svichkar, Viktoriia Dubivka","doi":"10.32782/easterneurope.40-4","DOIUrl":"https://doi.org/10.32782/easterneurope.40-4","url":null,"abstract":"The article is devoted to the study of thе issues of construction licensing activities and directions of its government regulation. The study showed that the construction of objects belonging to objects of: medium class of consequences – SS2 and significant class of consequences – SS3 required obtaining licenses. The work defines the legislative acts that initiated the licensing of economic activity. The normative and legal acts that regulated the issuance of permits for construction activities are listed. Among the normative legal acts that regulated the issuance of permits for construction activities were: Law of Ukraine \"On Regulation of Town Planning Activities\" dated February 17, 2011 № 3038-VI (current), Law of Ukraine \"On architectural activity\" dated 05.20.1999 № 687-XIV, Licensing conditions for carrying out business activities in construction related to the creation of architectural objects, approved by the order of the Ministry of Regional Construction dated January 27, 2009 № 47, The procedure for licensing business activities related to the creation of architectural objects, approved by the Resolution of the CMU of December 5, 2007 № 1396, Some issues of licensing of the construction of objects, which according to the class of consequences (responsibilities) belong to objects with medium and significant consequences, approved by the resolution of the CMU dated March 30, 2016 № 256 (expired), DSTU 8855:2019 Buildings and structures. Determination of the class of consequences (responsibilities), etc. In particular, other works related to construction that fell under licensing are listed, including design, installation work, installation of engineering structures, engineering activities, in particular, centralized water supply and centralized drainage. The procedure for simplifying the permit system in construction and the transition to the certification of responsible executors has been clarified. The transformation of licensing entities in construction is singled out. The article examines the transition from licensing to the declaration of economic activity under martial law.","PeriodicalId":495686,"journal":{"name":"Східна Європа: економіка, бізнес та управління","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135798689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CASHLESS PAYMENT TRANSACTION IN THE CONDITIONS OF FINTECH DEVELOPMENT IN UKRAINE","authors":"Oksana Ushakova","doi":"10.32782/easterneurope.40-18","DOIUrl":"https://doi.org/10.32782/easterneurope.40-18","url":null,"abstract":"Fintech is one of the fastest growing industries in the modern world and in Ukraine, which includes the development of new payment solutions, applications and technologies to improve the efficiency of payment systems. There is a general tendency to replace cash with non-cash payments due to the growth of e-commerce, the development of mobile payments and other digital technologies. The introduction of e-governance, e-services and digital tools by the government for the population and business creates a need to improve cashless payment systems. Therefore, the study of features of cashless payment turnover in the context of fintech development in Ukraine has great potential. Іt is connected with real trends in the development of the payment system in the context of the rapid growth of the fintech industry and digital innovations. The article is devoted to the conditions of functioning of cashless payment turnover in Ukraine under the influence of fintech. It considers various aspects, which influence on the efficiency of the payment infrastructure, in particular, the level of development of the banking system, economic growth, stability of the political situation and others. The process of increasing the popularity of non-cash payments and their forms, which are used by both individuals and business, have been studied. The large-scale adoption of e-wallets, mobile payments, contactless cards etc. is facilitating this process. Attention was paid to the importance of constantly monitoring technological innovations in the financial sector, protecting personal data, fighting fraud and ensuring the security of transactions. Main characteristics of the development and active changes in the payment sphere of Ukraine, caused by the influence of fintech, especially in the first quarter of the 21st century, have been highlighted, in particular, the mass implementation of cashless transactions via mobile devices or the Internet, contactless payments, the spread of cashless transactions to online trade, restaurants, utility services etc., regulatory changes. An analysis of current performance indicators of the card market in Ukraine has been done.","PeriodicalId":495686,"journal":{"name":"Східна Європа: економіка, бізнес та управління","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135799403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGIC MANAGEMENT OF THE DEVELOPMENT OF DOMESTIC ENTERPRISES IN THE FACE OF GROWING UNCERTAINTY","authors":"Oleksandr Hroshchenko, Oksana Kavtysh","doi":"10.32782/easterneurope.40-3","DOIUrl":"https://doi.org/10.32782/easterneurope.40-3","url":null,"abstract":"The article is devoted to the issues of approaches to the implementation of development management of domestic enterprises in the context of growing uncertainty, which is systemic in nature. The importance of this issue is due to the fact that in modern conditions, domestic business is gaining a unique experience of forming, restoring and building up its strategic development potential, thus creating conditions for accumulating internal reserves for the country's economic recovery at all levels during the war and post-war periods. It is found that the approaches to strategic development management presented in the scientific literature and business practice should be used comprehensively with an emphasis on synergistic, which allows characterizing the basic components of strategic development management as a process and as a system, describing their interdependence and forming a comprehensive view of the content of this concept and the phenomena of socio-economic reality. Emphasis is placed on the role of stakeholder theory in considering the concept of strategic management of enterprise development, as well as taking into account their role and interests in the process of its direct practical application. The exogenous and endogenous factors of influence are identified, the subject-object interaction and the purpose of strategic management of the development of domestic enterprises in the context of growing uncertainty are described, approaches and tools for its reduction are characterized. It has been found that in the context of aggravation of crisis phenomena, a decrease in the level of predictability of the operating environment and systematic uncertainty, domestic enterprises are trying to use a synthesis of traditional and anti-crisis strategic measures to ensure their own development at the appropriate level, subject to changes in the planning time lag (development horizon), as well as the approach to choosing appropriate strategies (from long-term to medium- and short-term, from systematic to situationally flexible and compilations of best practices in development management). The predictors of ensuring further effective strategic management of the development of domestic enterprises.","PeriodicalId":495686,"journal":{"name":"Східна Європа: економіка, бізнес та управління","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135799013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THEORETICAL FOUNDATIONS OF THE FINANCIAL AND CREDIT MECHANISM OF FUNCTIONING OF AGRICULTURAL ENTERPRISES","authors":"Sofiia Podyk","doi":"10.32782/easterneurope.40-17","DOIUrl":"https://doi.org/10.32782/easterneurope.40-17","url":null,"abstract":"The article is devoted to consideration of the main theoretical approaches to the concept of \"financial and credit mechanism\". In the article, the author applies a systematic approach to the interpretation of the financial and credit mechanism of enterprises. It involves consideration of this mechanism as a complex system in which various elements interact with each other and influence its functioning and results. The main idea of the systematic approach is that the understanding of the financial and credit mechanism cannot be separated from its components and interrelationships. Based on the systematic approach, the author systematizes the concept of financial mechanism, which can be interpreted from three main aspects: economic, managerial and systemic. It is noted that the financial mechanism of an enterprise consists of various elements that interact together to ensure financial stability and successful operation of the enterprise. The author's own vision of the definition of the financial and credit mechanism of enterprise is proposed, which is understood as a set of interrelated financial processes, instruments, methods and resources that an enterprise uses to ensure its activities, implement strategic goals and achieve financial stability, this definition will ensure the formation of its own vision of this financial and economic category. This mechanism covers all aspects of the financial activities of the enterprise, including the collection and use of financial resources, management of working and fixed capital, distribution of profits, optimization of tax payments, attraction of credits and investments, risk management The basic elements of the financial mechanism of the enterprise are determined, which include: financial planning, attraction of financial resources, management of working and fixed capital, financial control, risk management, financial reporting and financial analysis, p It is established that an effective management mechanism allows to fully realize the goals and objectives of the enterprise and contributes to the effective implementation of financial management functions.","PeriodicalId":495686,"journal":{"name":"Східна Європа: економіка, бізнес та управління","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135800118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MARKETING PRICING ON THE MARKET OF DAIRY PRODUCTS OF UKRAINE","authors":"Catherine Shikovets, Halyna Kvita, Svetlana Bebko","doi":"10.32782/easterneurope.40-1","DOIUrl":"https://doi.org/10.32782/easterneurope.40-1","url":null,"abstract":"The article studies the theoretical and methodological aspects of the formation of marketing pricing in the conditions of war; the dynamics of the development of the milk market of Ukraine were analyzed, and the level of influence of exogenous factors on the milk products market of Ukraine was determined. The most important pricing factors are highlighted, which include: demand, costs of production and sale of products, competition, influence of trade intermediaries and government regulation. Today, the part of Ukraine is under active hostilities, causing significant destruction of infrastructure, slowing down of business activity and migration of labor to the western regions and neighboring friendly states. These negative phenomena affect price fluctuations, increasing their seasonal variability. There is a trend of loss of raw milk due to the decrease in the number of cattle, the deterioration of feeding conditions during the war period; violation of logistics; low volumes of production in occupied and destroyed regions. The demand for milk has decreased significantly, which is associated with demographic changes and the occupation of Ukrainian territories, a general decrease in the purchasing power of the population, and high inflation. Manufacturers, processors and retail chains anticipate all possible risks associated with military conflict and include them in the price of products. One factor analysis of variance of pricing on the milk market of Ukraine was conducted. It was established that the average price of milk is affected by such factors as: milk producers, milk processors and trade networks. To study the regularities of the dynamics of the average milk price, it is proposed to use a system of indicators that characterize the direction and intensity of change over time of the studied characteristic, namely: average absolute growth, average growth rate and average rate of increase. Pricing, as an important element of the marketing complex, plays a key role in providing profit and is one of the most flexible components of this complex. Taking into consideration the rapidly changing environment, the constant price analysis is a critical aspect of a successful strategy.","PeriodicalId":495686,"journal":{"name":"Східна Європа: економіка, бізнес та управління","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135798984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}