THEORETICAL ASPECTS OF THE DEVELOPMENT OF DIGITAL TRANSFORMATIONS OF BUSINESS MANAGEMENT OF COMPANIES

The study is devoted to modern transformational processes in the economy, how priorities are formed by urgent changes in conceptual approaches to conducting business by companies of various levels. In this regard, the process of development of digital transformations of business management of companies due to the formation of a balanced long-term digital strategy acquires primary importance. Therefore, the main direction is the search for ways to develop digital transformations of business management of companies in modern conditions of globalization shifts. Theoretical aspects of the development of digital transformations in the context of company management, taking into account potential priorities and opportunities for the development of the economy, are meaningfully revealed in the research. The interpretation of the definition of "digital transformation" in modern business processes is studied, the differences between the categorical concepts of "digital transformation" and "digitalization" are characterized, based on the approaches of world agencies and modern scientists. The scientific research materials analyzed the logical sequence of stages of digital transformation of business processes, which affect the development and innovation of the business environment and are key indicators of successful shifts in the context of digital transformations of business management of companies at different levels of management in the context of the development of digital transformations. A comprehensive analysis of the constituent elements of the development of digital transformations of business management on the domestic and international markets was carried out. The directions of innovative business development of companies in the conditions of digital transformations are proposed, which are revealed due to the need for management of companies to understand the complex system of adjustment and adaptation of management solutions to modern digital technologies using the capabilities of cloud technologies, the latest digital adapters and systems. The priority steps for the development of digital transformations of business management of companies are proposed in order to achieve a long-term synergistic effect from the implementation and use of digitalization, digitization and cloud technologies. The organic synthesis of the proposed imperatives forms the prerequisites for a comprehensive comprehensive approach of the company's management to the development of digital transformation in the context of management decision-making.