STRATEGIC MANAGEMENT OF THE DEVELOPMENT OF DOMESTIC ENTERPRISES IN THE FACE OF GROWING UNCERTAINTY

Abstract

The article is devoted to the issues of approaches to the implementation of development management of domestic enterprises in the context of growing uncertainty, which is systemic in nature. The importance of this issue is due to the fact that in modern conditions, domestic business is gaining a unique experience of forming, restoring and building up its strategic development potential, thus creating conditions for accumulating internal reserves for the country's economic recovery at all levels during the war and post-war periods. It is found that the approaches to strategic development management presented in the scientific literature and business practice should be used comprehensively with an emphasis on synergistic, which allows characterizing the basic components of strategic development management as a process and as a system, describing their interdependence and forming a comprehensive view of the content of this concept and the phenomena of socio-economic reality. Emphasis is placed on the role of stakeholder theory in considering the concept of strategic management of enterprise development, as well as taking into account their role and interests in the process of its direct practical application. The exogenous and endogenous factors of influence are identified, the subject-object interaction and the purpose of strategic management of the development of domestic enterprises in the context of growing uncertainty are described, approaches and tools for its reduction are characterized. It has been found that in the context of aggravation of crisis phenomena, a decrease in the level of predictability of the operating environment and systematic uncertainty, domestic enterprises are trying to use a synthesis of traditional and anti-crisis strategic measures to ensure their own development at the appropriate level, subject to changes in the planning time lag (development horizon), as well as the approach to choosing appropriate strategies (from long-term to medium- and short-term, from systematic to situationally flexible and compilations of best practices in development management). The predictors of ensuring further effective strategic management of the development of domestic enterprises.