International Journal of Information Management最新文献_第7页

The power of GenAI nudges: How generative AI shapes consumer empowerment and goal desirability GenAI推动的力量：生成人工智能如何塑造消费者的权力和目标的可取性

IF 27 1区管理学

International Journal of Information Management Pub Date : 2025-12-01 Epub Date: 2025-07-31 DOI: 10.1016/j.ijinfomgt.2025.102955

Ana Paula Merenda Richarde , Diego Costa Pinto , Marlon Dalmoro , Paulo Henrique Muller Prado

{"title":"The power of GenAI nudges: How generative AI shapes consumer empowerment and goal desirability","authors":"Ana Paula Merenda Richarde , Diego Costa Pinto , Marlon Dalmoro , Paulo Henrique Muller Prado","doi":"10.1016/j.ijinfomgt.2025.102955","DOIUrl":"10.1016/j.ijinfomgt.2025.102955","url":null,"abstract":"<div><div>Generative Artificial Intelligence (GenAI) is reshaping consumer interactions by offering personalized guidance that ranges from broad suggestions to narrow recommendations. Yet, little is known about how these interactions influence decision-making and consumer empowerment. This research investigates how distinct types of GenAI nudges (narrow vs. broad) shape goal desirability and, in turn, consumer empowerment. Drawing upon Construal Level Theory (CLT), Goal Pursuit Theory, and Nudging Theory, we examine whether narrow (vs. broad) GenAI nudges enhance consumers' sense of empowerment by increasing goal desirability. Three mixed-method studies (one qualitative and two experimental) reveal that narrow GenAI nudges significantly heighten goal desirability, leading to greater consumer empowerment and key behavioral outcomes, including satisfaction, repurchase intentions, and advocacy (net promoter score). These findings advance theoretical perspectives on GenAI as a nudge for consumer decision-making and offer practical insights for designing AI systems that effectively guide consumer decisions within structured choice architectures.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"85 ","pages":"Article 102955"},"PeriodicalIF":27.0,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144738672","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Voices that captivate: The impact of AI-generated voiceover on video Ad engagement 迷人的声音：人工智能生成的画外音对视频广告参与度的影响

IF 27 1区管理学

International Journal of Information Management Pub Date : 2025-12-01 Epub Date: 2025-08-04 DOI: 10.1016/j.ijinfomgt.2025.102962

Yin Bai, Zhengbang Xue, Min Zhang, Qingmei Tan, Yiwei Li

{"title":"Voices that captivate: The impact of AI-generated voiceover on video Ad engagement","authors":"Yin Bai, Zhengbang Xue, Min Zhang, Qingmei Tan, Yiwei Li","doi":"10.1016/j.ijinfomgt.2025.102962","DOIUrl":"10.1016/j.ijinfomgt.2025.102962","url":null,"abstract":"<div><div>With the rise of short video platforms, marketers are increasingly leveraging these channels for product promotion. Generative AI technology has accelerated ad production, particularly through the use of AI-generated voices. However, the comparative effectiveness of AI versus human voiceover in influencing marketing outcomes remains underexplored, with extent research offering limited guidance for practical advertising production and insufficiently addressing the infringement issues arising from the use of AI-generated celebrity voices. This research addresses this gap through three empirical studies. An analysis of real-world TikTok data reveals that ads featuring AI-generated voice elicit lower levels of consumer engagement compared to those utilizing human voices. Notably, the negative impact of AI-generated voice is mitigated when a lower pitch is employed. In an experimental setting, we further compare the impact of human voice, AI-generated voice, and AI-generated celebrity voice on consumer engagement. The results indicate that AI-generated celebrity voice yield engagement levels comparable to those of human voices. These findings deepen our understanding of how generative AI technology influences consumer responses, highlight the critical role of pitch in enhancing the effectiveness of AI-generated voice. This study also offers practical insights for optimizing short video advertisements through the strategic use of AI-generated voice technology.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"85 ","pages":"Article 102962"},"PeriodicalIF":27.0,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144770883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Do cute language style chatbots make consumers more unethical? 可爱的语言风格聊天机器人会让消费者更不道德吗？

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2025-12-01 Epub Date: 2025-06-26 DOI: 10.1016/j.ijinfomgt.2025.102941

Jialiang Chen , Wenxin Ke , Yin Wu , Jian Zhang

{"title":"Do cute language style chatbots make consumers more unethical?","authors":"Jialiang Chen , Wenxin Ke , Yin Wu , Jian Zhang","doi":"10.1016/j.ijinfomgt.2025.102941","DOIUrl":"10.1016/j.ijinfomgt.2025.102941","url":null,"abstract":"<div><div>With the rapid development of artificial intelligence technologies, offline retailers are increasingly adopting chatbots with a cute language style to enhance customer service experiences. Although such chatbots have shown potential in improving customer satisfaction, their impact on consumer unethical behavior remains underexplored. This research aims to investigate the influence of chatbots with a cute language style on consumer unethical behavior and its underlying mechanisms. Across four experimental studies (N = 436), the results demonstrate that cute language style chatbots can increase consumer unethical behavior by enhancing the consumer’s moral self-concept. Furthermore, the findings reveal that avatar type moderates the effect of chatbot language style on moral self-concept. Emotional arousal is also identified as a psychological mechanism underlying the relationship between chatbot language style and unethical behavior. These findings not only advance our understanding of the unintended consequences of deploying chatbots with cute features but also offer practical insights for offline retailers in designing and implementing chatbot services.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"85 ","pages":"Article 102941"},"PeriodicalIF":20.1,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144481630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Identity discrepancy in digital transformation: The case of a technology company 数字化转型中的身份差异：以一家科技公司为例

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2025-12-01 Epub Date: 2025-07-24 DOI: 10.1016/j.ijinfomgt.2025.102959

Sixuan Zhang, Fang Su

引用次数: 0

When generative AI messes up:How politeness and attribution shape user reactions to hallucinations 当生成人工智能出现问题时：礼貌和归因如何影响用户对幻觉的反应

IF 27 1区管理学

International Journal of Information Management Pub Date : 2025-12-01 Epub Date: 2025-08-02 DOI: 10.1016/j.ijinfomgt.2025.102958

Hayeon Kim, Sungwoo Seo, Sang Woo Lee

引用次数: 0

Culture and morphing the real world into the virtual world: Introduction to the special issue 文化与将现实世界转变为虚拟世界：特刊导言

IF 27 1区管理学

International Journal of Information Management Pub Date : 2025-12-01 Epub Date: 2025-07-31 DOI: 10.1016/j.ijinfomgt.2025.102961

Michel Laroche

引用次数: 0

From what (motives) to what (outcomes) of relationships with artificially intelligent voice assistants 从与人工智能语音助手的关系（动机）到（结果）

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2025-12-01 Epub Date: 2025-07-23 DOI: 10.1016/j.ijinfomgt.2025.102953

Richali Jain, Dr. Ajay Kumar

{"title":"From what (motives) to what (outcomes) of relationships with artificially intelligent voice assistants","authors":"Richali Jain, Dr. Ajay Kumar","doi":"10.1016/j.ijinfomgt.2025.102953","DOIUrl":"10.1016/j.ijinfomgt.2025.102953","url":null,"abstract":"<div><div>This study holistically examined the interaction between humans and voice assistants (VAs), addressing a wide range of factors that elucidate the motives for their use and the potential relational, behavioral, and functional outcomes. This study conceptualizes parasocial relationship (PSR) as a relational outcome of motives for VA usage. The outcomes of PSR, including continuous usage intention, conversational commerce intention, and word of mouth, were analyzed. Furthermore, this study investigated the moderating effects of the VA voice type and users’ social anxiety. A mixed-method approach was employed across four studies. Study 1 explored VA usage motives through in-depth interviews. In Studies 2 and 3, Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to test the conceptual model and the moderating role of social anxiety. Study 4 used an experimental approach to examine the moderating influence of VA voice type (synthetic vs. human). Study 1 identified six motives for using VAs: entertainment, information seeking, life efficiency, social interaction, personal identity, and virtual interaction for escaping from reality (VIER). Study 2 revealed that social interaction, VIER, and life efficiency motives promote PSR with VAs, leading to conversational commerce intention, continuance usage intention, and positive word-of-mouth. Study 3 demonstrated that social anxiety amplifies the impact of the social interaction motive on PSR with VAs. Study 4 found that individuals with social interaction and VIER motives are more likely to develop parasocial connections with VAs featuring human voices rather than synthetic ones. This study offers industry practitioners and marketers significant insights to enhance users’ PSR by addressing their motives to achieve desired behavioral outcomes.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"85 ","pages":"Article 102953"},"PeriodicalIF":20.1,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144696589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How social media influencer makes popular marketing videos? An empirical analysis from the multimodal data 社交媒体影响者如何制作受欢迎的营销视频？基于多模态数据的实证分析

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2025-12-01 Epub Date: 2025-07-23 DOI: 10.1016/j.ijinfomgt.2025.102952

Jingchun Zhang, Boshi Tian

{"title":"How social media influencer makes popular marketing videos? An empirical analysis from the multimodal data","authors":"Jingchun Zhang, Boshi Tian","doi":"10.1016/j.ijinfomgt.2025.102952","DOIUrl":"10.1016/j.ijinfomgt.2025.102952","url":null,"abstract":"<div><div>The growing prominence of Social Media Influencers (SMIs) underscores the imperative of understanding the mechanisms underlying video design elements. Addressing the paucity of research on interactions between multimodal components, this study employs an expanded signaling theory framework. We conduct a quantitative analysis of a multimodal SMI video dataset, supplemented by semi-structured interviews, to systematically examine the impact of cover and audio features on SMI performance while exploring the moderating role of danmaku volume. Both quantitative and qualitative findings confirm significant interactions among multimodal elements. This research advances methodological integration by unifying multimodal data within a single analytical model, thereby making substantial contributions to the study of multimodal interactions. Theoretically, it extends signaling theory through the lens of multi-signal interactions and qualitatively elucidates the operational mechanisms of these elements. Practically, it provides actionable insights for key stakeholders in the online video ecosystem, holding significant theoretical and managerial implications for strategic decision-making in online video dissemination.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"85 ","pages":"Article 102952"},"PeriodicalIF":20.1,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144687419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Customer reactions to generative AI vs. real images in high-involvement and hedonic services 在高参与和享乐服务中，客户对生成人工智能与真实图像的反应

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2025-12-01 Epub Date: 2025-07-22 DOI: 10.1016/j.ijinfomgt.2025.102954

Daniel Belanche , Sergio Ibáñez-Sánchez , Pau Jordán , Sergio Matas

{"title":"Customer reactions to generative AI vs. real images in high-involvement and hedonic services","authors":"Daniel Belanche , Sergio Ibáñez-Sánchez , Pau Jordán , Sergio Matas","doi":"10.1016/j.ijinfomgt.2025.102954","DOIUrl":"10.1016/j.ijinfomgt.2025.102954","url":null,"abstract":"<div><div>Given the emerging opportunities of generative AI for business and marketing, many companies are wondering whether they should use images created through generative AI for commercial purposes. Prior research on hospitality communication has not solved this issue, as AI-generated images are occasionally promoted as effective marketing tools across various service contexts, while other scholars caution against their use due to the significant concerns they may trigger among consumers. Following a mixed-methods approach to find boundary conditions, our research reveals that consumers prefer hospitality services advertised with real images, rather than those featuring AI-generated images. Nevertheless, this effect is moderated by two key factors. In particular, the research reveals that the negative influence of using generative AI images on intentions to use and recommend the service are strengthened for hedonic rather than utilitarian services, and for highly rather than lowly involved customers. A qualitative study further explores the reasons behind this rejection, highlighting that customers perceive companies using AI-generated images as impersonal, less professional, lacking credibility, and potentially misleading, as they impede customers’ ability to envision the actual experience. Implications for management suggest that, while generative AI holds promise for enhancing communication, companies should use AI-generated images with caution. The discussion also proposes future research directions to explore the broader implications of AI use in marketing.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"85 ","pages":"Article 102954"},"PeriodicalIF":20.1,"publicationDate":"2025-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144679751","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Device and risk-avoidance behavior in the context of cybersecurity phishing attacks 网络安全网络钓鱼攻击背景下的设备和风险规避行为

IF 20.1 1区管理学

International Journal of Information Management Pub Date : 2025-10-01 Epub Date: 2025-05-19 DOI: 10.1016/j.ijinfomgt.2025.102919

Naama Ilany-Tzur , Lior Fink

{"title":"Device and risk-avoidance behavior in the context of cybersecurity phishing attacks","authors":"Naama Ilany-Tzur , Lior Fink","doi":"10.1016/j.ijinfomgt.2025.102919","DOIUrl":"10.1016/j.ijinfomgt.2025.102919","url":null,"abstract":"<div><div>Phishing has been the most common type of cybercrime in recent years. The fact that successful phishing attempts require victims to collaborate with their attackers highlights the importance of identifying factors that influence users’ avoidance behavior. Drawing from evidence that mobile users process information differently than personal computer (PC) users, this research suggests that the device used may influence users’ risk-avoidance behavior, as manifested in their tendency to avoid clicking on potentially risky messages. Indeed, three studies suggest that mobile users are more risk-avoidant than PC users. Specifically, analyzing data from a cybersecurity company regarding ∼500,000 URL requests in a sample of household networks, we show that mobile devices are less likely than PCs to access unsafe URLs. Next, in two online controlled experiments in which device and URL risk levels were randomly assigned, we show that mobile users are less likely than PC users to click on a URL in a phishing-like message. Notably, this difference is observed for lower-risk URLs, whereas PC and mobile users display similar risk-avoidance tendencies in the presence of highly risky URLs. This work contributes to the mobile use literature, as well as to developing information systems theory regarding technology-threat avoidance, by showing that the device used is a contextual factor influencing users’ susceptibility to phishing attacks.</div></div>","PeriodicalId":48422,"journal":{"name":"International Journal of Information Management","volume":"84 ","pages":"Article 102919"},"PeriodicalIF":20.1,"publicationDate":"2025-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144084586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0