Journal of Retailing最新文献_第8页

The effect of review images on review helpfulness: A contingency approach 评论图片对评论有用性的影响：应急方法

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2023.09.001

Raoul V. Kübler , Lara Lobschat , Lina Welke , Hugo van der Meij

{"title":"The effect of review images on review helpfulness: A contingency approach","authors":"Raoul V. Kübler , Lara Lobschat , Lina Welke , Hugo van der Meij","doi":"10.1016/j.jretai.2023.09.001","DOIUrl":"10.1016/j.jretai.2023.09.001","url":null,"abstract":"<div><p>Online retailing is still dominated by information asymmetries, as it often remains difficult for consumers to fully judge the quality of a product online. Reviews written by customers help to reduce this asymmetry. Helpful reviews have thus become an important tool to drive online sales. Beside textual information, reviews nowadays also often include images that can further help consumers to better judge products or services. While online retailers need to invest substantial resources in hosting and incentivizing review images, it remains unclear under which conditions review images drive (or reduce) review helpfulness and how review image content affects review helpfulness. We rely on a set of more than 97,000 reviews from Amazon to investigate the contingencies under which review images increase review helpfulness. Furthermore, we rely on more than 6,000 images in our data set to explore how review image content (i.e., image focus and context fit) drives review helpfulness. Our results show that online retailers should especially motivate consumers to include images in a review when the overall rating is extremely positive, when the reviewer has a high reputation, and when the review addresses a hedonic or experience product. Our image content analysis further shows that images help to increase helpfulness when they show the product in application. This effect is especially strong in the case of longer reviews.</p></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"100 1","pages":"Pages 5-23"},"PeriodicalIF":10.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0022435923000386/pdfft?md5=94201285928cf8ac9862c5a798e3d036&pid=1-s2.0-S0022435923000386-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134915050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Healthy shopping dynamics: The healthiness of sequential grocery choices 健康购物动态：顺序购物的健康性

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2023.09.002

Koert van Ittersum , Martine T. van der Heide , Niels Holtrop , Tammo H.A. Bijmolt , Jenny van Doorn

{"title":"Healthy shopping dynamics: The healthiness of sequential grocery choices","authors":"Koert van Ittersum , Martine T. van der Heide , Niels Holtrop , Tammo H.A. Bijmolt , Jenny van Doorn","doi":"10.1016/j.jretai.2023.09.002","DOIUrl":"10.1016/j.jretai.2023.09.002","url":null,"abstract":"<div><p>Improving the healthiness of diets can be realized by replacing unhealthy with healthier product alternatives when shopping for groceries. For this strategy to be effective, shoppers need to consistently make healthier choices. However, shoppers may end up balancing the healthiness of their choices throughout the shopping trip, (partly) offsetting the benefits of a healthy product choice (e.g., low-fat milk) by an unhealthy subsequent choice (e.g., sugary cornflakes). Across two studies, one study with purchase data from a brick-and-mortar supermarket and one online experimental study, we empirically demonstrate that the relative healthiness of an initial product choice is indeed inversely related to the relative healthiness of the subsequent choice, regardless of the category of both products. That means: a relatively healthy choice is followed by a relatively unhealthier choice, and vice versa. Furthermore, the strength of this balancing effect differs depending on the nature of the product category; the dynamic effect is less pronounced when subsequently choosing within a vice (vs. virtue) product category. In the brick-and-mortar supermarket, the dynamics also become less pronounced as the shopping trip progresses. These findings contribute to literature on in-store decision-making and within-trip dynamics, and underscore the need for retailers to have a thorough understanding of these healthy shopping dynamics in order to effectively promote healthier baskets in support of the growing demand for healthy diets.</p></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"100 1","pages":"Pages 24-40"},"PeriodicalIF":10.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0022435923000398/pdfft?md5=276142b3903c32b578522e450fbc8cc2&pid=1-s2.0-S0022435923000398-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135606450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FM ii: Copyright/ ID Statement FM ii：版权/身份证声明

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/S0022-4359(24)00011-3

引用次数: 0

(New) Data sources in retailing: Opportunities and challenges (新）零售业的数据来源：机遇与挑战

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2024.03.001

Katrijn Gielens , Lien Lamey

引用次数: 0

Utilising eye-tracking data in retailing field research: A practical guide 在零售业实地研究中利用眼动跟踪数据：实用指南

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2024.02.005

Jens Nordfält , Carl-Philip Ahlbom

{"title":"Utilising eye-tracking data in retailing field research: A practical guide","authors":"Jens Nordfält , Carl-Philip Ahlbom","doi":"10.1016/j.jretai.2024.02.005","DOIUrl":"10.1016/j.jretai.2024.02.005","url":null,"abstract":"<div><p>Eye-tracking offers many insights into shopping cognition by capturing proxies to attention patterns, visual processing, and decision sequences. While lab experiments using simulated shopping tasks are becoming more common in retailing research, field research using eye-tracking technology remains scarce despite higher ecological validity. This paper advocates expanding eye-tracking adoption into brick-and-mortar contexts and provides guidelines for researchers interested in conducting such retailing research. The authors discuss different data types that can be used to understand in-store shopping behaviours and argue why eye-tracking offers a compelling opportunity to decode consumer decisions in real-world complexity. Next, they review current literature, highlighting good examples of existing field studies and areas of opportunities for new research. Finally, the authors provide stepwise best-practice guidelines for executing impactful, triangulated field research across the retail landscape using eye-tracking. The paper presents a call to action for expanding eye-tracking research beyond the lab and into real-world retail aisles.</p></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"100 1","pages":"Pages 148-160"},"PeriodicalIF":10.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S002243592400006X/pdfft?md5=0a119a262f308234853df24625696217&pid=1-s2.0-S002243592400006X-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140091158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Consumer search: What can we learn from pre-purchase data? 消费者搜索：我们能从购买前数据中学到什么？

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2024.02.003

Elisabeth Honka , Stephan Seiler , Raluca Ursu

引用次数: 0

Household and retail panel data in retailing research: Time for a renaissance? 零售业研究中的家庭和零售面板数据：复兴的时刻到了？

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2024.02.004

Harald J. van Heerde , Marnik G. Dekimpe

{"title":"Household and retail panel data in retailing research: Time for a renaissance?","authors":"Harald J. van Heerde , Marnik G. Dekimpe","doi":"10.1016/j.jretai.2024.02.004","DOIUrl":"10.1016/j.jretai.2024.02.004","url":null,"abstract":"<div><p>Household panel data track purchases of a panel of households over time, while retail panel data track ̶ for a panel of retail stores ̶ brand or SKU sales at the store or retail-chain level over time. While most quantitative retailing research in the 1980s and 1990s was based on (household or retail) panel data, other data sets have since emerged shedding light on important new retailing concepts such as online sales, digital customer journeys, mobile marketing, and electronic word-of-mouth. Although to some retailing researchers panel data may have become a rather antiquated type of data, this article argues there are several trends to expect a panel-data revival or renaissance in retailing research. These include (1) an increasingly complete coverage of digital channels, (2) a wider acceptance of Empirics-First (EF) research, (3) an increased focus on Better-Marketing-for-a- Better-World topics, (4) a growing interest in pan-international research, (5) an increased focus on causality, (6) a growing recognition of the advantages of data fusion, and (7) more pressure to obtain research grants. As panel data have unique strengths that make them suitable for addressing these trends, there is considerable scope for a continuing important role for panel data in modern retailing research.</p></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"100 1","pages":"Pages 104-113"},"PeriodicalIF":10.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0022435924000058/pdfft?md5=accc3b7318a086accdb6e56a4b159c3e&pid=1-s2.0-S0022435924000058-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140008492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unlocking the Potential of Web Data for Retailing Research 释放网络数据在零售业研究中的潜力

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2024.02.002

Jonne Y. Guyt , Hannes Datta , Johannes Boegershausen

引用次数: 0

Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables 健康食品，健康销售？促进水果和蔬菜销售的忠诚度计划的跨类别效应

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2023.12.002

Luca A. Panzone , Barbara Tocco , Ružica Brečić , Matthew Gorton

{"title":"Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables","authors":"Luca A. Panzone , Barbara Tocco , Ružica Brečić , Matthew Gorton","doi":"10.1016/j.jretai.2023.12.002","DOIUrl":"10.1016/j.jretai.2023.12.002","url":null,"abstract":"<div><p>Globally, consumption of Fruit and Vegetables (F&V) remains below nutritional guidelines. With retailers accounting for a large portion of F&V sales, marketing can be key to increase F&V consumption at household level. However, a key challenge is the design of strategies that benefit retailers, e.g., improving loyalty, whilst promoting societal goals. This study evaluates a points-plus-cash loyalty program where participants received points by purchasing selected F&V, redeemable against a reward (plush toys in the shape of F&V). We estimate the impact of the program by comparing expenditures in several categories before, during, and after the promotional period, across two different years, and comparing consumers who redeemed a reward and those who did not. We use loyalty card data from a Croatian retailer, containing food expenditure in five categories for 268,359 consumers, over 27 weeks for 2 years. We find that the loyalty program increased F&V expenditures at the focal retailer during the promotional period. However, the increase was only for reward-redeemers, for whom the program increased expenditures in F&V as well as in other food categories. This effect persisted – at a declining rate – after the program stopped. Exposure only had a limited effect during the campaign, leading to a reduction in expenditure after the promotional period. Results indicate that a loyalty program promoting sales of F&V can create win-win benefits to both society and the retailer: it increases expenditures on healthy foods (F&V), while improving overall loyalty (i.e., expenditures) to the retailer amongst motivated consumers.</p></div>","PeriodicalId":48402,"journal":{"name":"Journal of Retailing","volume":"100 1","pages":"Pages 85-103"},"PeriodicalIF":10.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0022435923000726/pdfft?md5=958dcce0129f17cba28a3eec2dbad633&pid=1-s2.0-S0022435923000726-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139423818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

What is holding private label back in the United States and in emerging markets? 是什么阻碍了自有品牌在美国和新兴市场的发展?

IF 1 1区管理学

Journal of Retailing Pub Date : 2024-03-01 DOI: 10.1016/j.jretai.2023.11.002

Jan-Benedict E.M. Steenkamp

引用次数: 0