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Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales 虚拟协作技术和国际商务指导:对营销策略和销售的影响
2区 管理学
Marketing Science Pub Date : 2023-11-10 DOI: 10.1287/mksc.2019.0121
Stephen J. Anderson, Pradeep Chintagunta, Naufel Vilcassim
{"title":"Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales","authors":"Stephen J. Anderson, Pradeep Chintagunta, Naufel Vilcassim","doi":"10.1287/mksc.2019.0121","DOIUrl":"https://doi.org/10.1287/mksc.2019.0121","url":null,"abstract":"This paper studies the impact of international business coaching via virtual collaboration technology on the strategies and sales of emerging market entrepreneurs.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"124 37","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135137317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Rejoinder: Dynamic Incentives in Sales Force Compensation 答辩:销售人员薪酬中的动态激励
2区 管理学
Marketing Science Pub Date : 2023-11-07 DOI: 10.1287/mksc.2022.0423
Olivier Rubel, Ashutosh Prasad
{"title":"Rejoinder: Dynamic Incentives in Sales Force Compensation","authors":"Olivier Rubel, Ashutosh Prasad","doi":"10.1287/mksc.2022.0423","DOIUrl":"https://doi.org/10.1287/mksc.2022.0423","url":null,"abstract":"Dynamic incentives in sales force compensation","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"292 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135474700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Commentary on “Dynamic Incentives in Sales Force Compensation” 《销售人员薪酬中的动态激励》述评
2区 管理学
Marketing Science Pub Date : 2023-11-07 DOI: 10.1287/mksc.2021.0127
Xiangyin Kong, Qi Cheng, Yimin Yu
{"title":"Commentary on “Dynamic Incentives in Sales Force Compensation”","authors":"Xiangyin Kong, Qi Cheng, Yimin Yu","doi":"10.1287/mksc.2021.0127","DOIUrl":"https://doi.org/10.1287/mksc.2021.0127","url":null,"abstract":"This paper points out the error in the HJB equation in a previous published paper and presents the correct HJB equation.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"293 12","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135474809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Focus on Authors 关注作者
2区 管理学
Marketing Science Pub Date : 2023-11-01 DOI: 10.1287/mksc.2023.focusonausv42.n6
{"title":"Focus on Authors","authors":"","doi":"10.1287/mksc.2023.focusonausv42.n6","DOIUrl":"https://doi.org/10.1287/mksc.2023.focusonausv42.n6","url":null,"abstract":"","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"52 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135764583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy 浏览通道还是浏览应用程序?网上杂货购物如何改变我们的购买方式
2区 管理学
Marketing Science Pub Date : 2023-10-30 DOI: 10.1287/mksc.2022.0292
Sai Chand Chintala, Jūra Liaukonytė, Nathan Yang
{"title":"Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy","authors":"Sai Chand Chintala, Jūra Liaukonytė, Nathan Yang","doi":"10.1287/mksc.2022.0292","DOIUrl":"https://doi.org/10.1287/mksc.2022.0292","url":null,"abstract":"How Online Grocery Shopping is Changing What We Buy","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"3 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136068611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube” 评论“前沿:用户生成内容、内容产业收入和平台监管的相互作用:来自YouTube的准实验证据”
2区 管理学
Marketing Science Pub Date : 2023-10-27 DOI: 10.1287/mksc.2023.0339
Rebecca Tushnet
{"title":"Comment on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”","authors":"Rebecca Tushnet","doi":"10.1287/mksc.2023.0339","DOIUrl":"https://doi.org/10.1287/mksc.2023.0339","url":null,"abstract":"The paper provides useful information about music consumption, but not about legal safe harbors, whose effects it cannot test because they did not change between periods.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"BC-18 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136262500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rejoinder: User-Generated Content Availability and Platform Regulation 答辩:用户生成内容的可用性和平台监管
2区 管理学
Marketing Science Pub Date : 2023-10-27 DOI: 10.1287/mksc.2023.0369
Nils Wlömert, Dominik Papies, Michel Clement, Martin Spann
{"title":"Rejoinder: User-Generated Content Availability and Platform Regulation","authors":"Nils Wlömert, Dominik Papies, Michel Clement, Martin Spann","doi":"10.1287/mksc.2023.0369","DOIUrl":"https://doi.org/10.1287/mksc.2023.0369","url":null,"abstract":"This rejoinder acknowledges the thoughtful commentary of Tushnet (2023) on Wlömert et al. (2023) and summarizes the study’s relevance for questions concerning platform regulation.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136262026","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube 前沿:用户生成内容、内容产业收入和平台监管的相互作用:来自YouTube的准实验证据
2区 管理学
Marketing Science Pub Date : 2023-10-27 DOI: 10.1287/mksc.2022.0080
Nils Wlömert, Dominik Papies, Michel Clement, Martin Spann
{"title":"Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube","authors":"Nils Wlömert, Dominik Papies, Michel Clement, Martin Spann","doi":"10.1287/mksc.2022.0080","DOIUrl":"https://doi.org/10.1287/mksc.2022.0080","url":null,"abstract":"A large quasi-experiment in Germany shows that user generated video streaming helps the niche but hurts big artists total music industry revenues.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"14 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136262508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments 结合观测和实验数据，利用不完善的仪器提高效率
2区 管理学
Marketing Science Pub Date : 2023-10-24 DOI: 10.1287/mksc.2020.0435
George Z. Gui
{"title":"Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments","authors":"George Z. Gui","doi":"10.1287/mksc.2020.0435","DOIUrl":"https://doi.org/10.1287/mksc.2020.0435","url":null,"abstract":"The paper studies how to combine experimental and observational data using imperfect instruments—variables that satisfy the first-stage relevance condition, but violate the exclusion restrictions.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"BME-26 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135273102","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis 经销商利率加成的不平等?基于性别和种族的分析
2区 管理学
Marketing Science Pub Date : 2023-10-16 DOI: 10.1287/mksc.2022.0295
O. Cem Ozturk, Cheng He, Pradeep K. Chintagunta
{"title":"Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis","authors":"O. Cem Ozturk, Cheng He, Pradeep K. Chintagunta","doi":"10.1287/mksc.2022.0295","DOIUrl":"https://doi.org/10.1287/mksc.2022.0295","url":null,"abstract":"We document the existence of gender and racial gaps in dealer markups of auto financing interest rates.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136113174","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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