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Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting 前沿：烟雾与镜子：电子烟税对未成年人社交媒体发帖的影响
IF 5 2区 管理学
Marketing Science Pub Date : 2024-03-08 DOI: 10.1287/mksc.2022.0241
Piyush Anand, Vrinda Kadiyali
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引用次数: 0
Media Formats of Advertising 广告的媒体形式
IF 5 2区 管理学
Marketing Science Pub Date : 2024-03-07 DOI: 10.1287/mksc.2022.0356
Song Lin
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引用次数: 0
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals 事半功倍：利用短期信号克服长期目标定位的无效性
IF 5 2区 管理学
Marketing Science Pub Date : 2024-03-06 DOI: 10.1287/mksc.2022.0379
Ta-Wei Huang, Eva Ascarza
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引用次数: 0
Peer-to-Peer Markets with Bilateral Ratings 双边评级的点对点市场
IF 5 2区 管理学
Marketing Science Pub Date : 2024-03-01 DOI: 10.1287/mksc.2022.0158
T. Tony Ke, Monic Sun, Baojun Jiang
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引用次数: 0
The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic 网络市场歧视的演变：大流行病期间反亚洲偏见的兴起如何影响 Airbnb
IF 5 2区 管理学
Marketing Science Pub Date : 2024-02-20 DOI: 10.1287/mksc.2023.0112
Michael Luca, Elizaveta Pronkina, Michelangelo Rossi
{"title":"The Evolution of Discrimination in Online Markets: How the Rise in Anti-Asian Bias Affected Airbnb During the Pandemic","authors":"Michael Luca, Elizaveta Pronkina, Michelangelo Rossi","doi":"10.1287/mksc.2023.0112","DOIUrl":"https://doi.org/10.1287/mksc.2023.0112","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"57 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139921342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
2023 Marketing Science Service Awards 2023 年营销科学服务奖
IF 5 2区 管理学
Marketing Science Pub Date : 2024-02-19 DOI: 10.1287/mksc.2024.servawards.v43.n2
{"title":"2023 Marketing Science Service Awards","authors":"","doi":"10.1287/mksc.2024.servawards.v43.n2","DOIUrl":"https://doi.org/10.1287/mksc.2024.servawards.v43.n2","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"25 3 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139904031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis 前沿：确定用于自动感知分析的大型语言模型的有效性
IF 5 2区 管理学
Marketing Science Pub Date : 2024-01-25 DOI: 10.1287/mksc.2023.0454
Peiyao Li, Noah Castelo, Zsolt Katona, Miklos Sarvary
{"title":"Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis","authors":"Peiyao Li, Noah Castelo, Zsolt Katona, Miklos Sarvary","doi":"10.1287/mksc.2023.0454","DOIUrl":"https://doi.org/10.1287/mksc.2023.0454","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"30 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139590585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Focus on Authors 关注作家
IF 5 2区 管理学
Marketing Science Pub Date : 2024-01-18 DOI: 10.1287/mksc.2024.focusonaus.v43.n1
{"title":"Focus on Authors","authors":"","doi":"10.1287/mksc.2024.focusonaus.v43.n1","DOIUrl":"https://doi.org/10.1287/mksc.2024.focusonaus.v43.n1","url":null,"abstract":"Marketing Science, Volume 43, Issue 1, Page 234-237, January-February 2024. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"1 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139495169","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption 太阳能电池板应用中的宣传活动持续时间和口碑
IF 5 2区 管理学
Marketing Science Pub Date : 2024-01-17 DOI: 10.1287/mksc.2022.0243
Bryan Bollinger, Kenneth Gillingham, Stefan Lamp, Tsvetan Tsvetanov
{"title":"Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption","authors":"Bryan Bollinger, Kenneth Gillingham, Stefan Lamp, Tsvetan Tsvetanov","doi":"10.1287/mksc.2022.0243","DOIUrl":"https://doi.org/10.1287/mksc.2022.0243","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"31 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139495088","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective 信使在广告内容中的作用：贝叶斯说服视角
IF 5 2区 管理学
Marketing Science Pub Date : 2024-01-16 DOI: 10.1287/mksc.2022.0405
Jiwoong Shin, Chi-Ying Wang
{"title":"The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective","authors":"Jiwoong Shin, Chi-Ying Wang","doi":"10.1287/mksc.2022.0405","DOIUrl":"https://doi.org/10.1287/mksc.2022.0405","url":null,"abstract":"Marketing Science, Ahead of Print. <br/>","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"56 1","pages":""},"PeriodicalIF":5.0,"publicationDate":"2024-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139476557","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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