Psychology & Marketing最新文献_第4页

“Unattractive = natural”: How explicit and implicit beliefs jointly affect consumer purchase of unattractive produce “没有吸引力=自然”:外显信念和内隐信念如何共同影响消费者购买没有吸引力的产品

2区管理学

Psychology & Marketing Pub Date : 2023-09-25 DOI: 10.1002/mar.21909

Yixin Niu, Yanfen You, Yaxuan Ran, Jiani Liu

{"title":"“Unattractive = natural”: How explicit and implicit beliefs jointly affect consumer purchase of unattractive produce","authors":"Yixin Niu, Yanfen You, Yaxuan Ran, Jiani Liu","doi":"10.1002/mar.21909","DOIUrl":"https://doi.org/10.1002/mar.21909","url":null,"abstract":"Abstract To reduce the waste of aesthetically unappealing yet safe produce, marketers and policymakers have attempted to associate such produce with the concept of “naturalness” (i.e., establishing the “unattractive = natural” belief), thereby increasing its appeal to consumers. However, research findings conflict regarding the effectiveness of this approach. To reconcile these inconsistencies, the present research suggests that two types of “unattractive = natural” beliefs—explicit and implicit—collectively influence consumer purchase of unattractive produce. Through one field and two lab experiments using two methods to measure implicit beliefs (i.e., the Implicit Association Test and word‐embedding method) and consumer purchases (i.e., actual product choices and a Likert scale), we found that consumers with a high level of incongruence between explicit and implicit “unattractive = natural” beliefs exhibit a greater preference for unattractive produce than those with a low level of such incongruence. This occurs because the incongruence between implicit and explicit beliefs prompts elaborative thinking about the naturalness of unattractive produce, thus alleviating consumer avoidance. Our undertaking contributes to the existing literature on consumer purchase of unattractive produce by examining explicit and implicit beliefs. It also offers valuable insights into leveraging implicit measurement techniques to mitigate food waste.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135815202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations 在功利主义(享乐主义)背景下精确(不精确):研究数值精度对消费者对基于人工智能的推荐的反应的影响

2区管理学

Psychology & Marketing Pub Date : 2023-09-23 DOI: 10.1002/mar.21904

Hong Zhu, Zimeng Zhu, Yilin Ou, Ya Yin

{"title":"To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations","authors":"Hong Zhu, Zimeng Zhu, Yilin Ou, Ya Yin","doi":"10.1002/mar.21904","DOIUrl":"https://doi.org/10.1002/mar.21904","url":null,"abstract":"Abstract The precision of artificial intelligence (AI)‐generated information has been suggested in the past as a method of nudging consumers' evaluations and intentions, but little is known about whether such effects are also context‐sensitive. Based on four studies, we find a matched condition under which consumers are more likely to make a positive response when precise (imprecise) numbers presented by AI recommenders are used in a utilitarian (hedonic) consumption context (Study 1). Additionally, we show that consumer conceptual fluency also mediates this matching effect on consumer purchase decision‐making (Studies 2). We further show the matching effect is moderated by the recommender type (Study 3) and consumer lay beliefs about the AI and human recommenders (Study 4). This study shows that when consumers' lay belief changes from “AI performs objective tasks well” and “Human performs subjective tasks well” to “AI performs subjective tasks well” and “Human performs objective tasks well,” it can change the difference in the matching relationship between human and AI recommenders.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135959460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

CRYPTO‐MANIA: How fear‐of‐missing‐out drives consumers’ (risky) investment decisions 加密狂热:对错过的恐惧如何驱动消费者的(风险)投资决策

2区管理学

Psychology & Marketing Pub Date : 2023-09-21 DOI: 10.1002/mar.21906

Felix Friederich, Jan‐Hinrich Meyer, Jorge Matute, Ramon Palau‐Saumell

引用次数: 0

Smart speakers and customer experience in service contexts 服务环境中的智能扬声器和客户体验

2区管理学

Psychology & Marketing Pub Date : 2023-09-21 DOI: 10.1002/mar.21907

Daniel Ruiz‐Equihua, Jaime Romero, Luis V. Casaló, Sandra María Correia Loureiro

{"title":"Smart speakers and customer experience in service contexts","authors":"Daniel Ruiz‐Equihua, Jaime Romero, Luis V. Casaló, Sandra María Correia Loureiro","doi":"10.1002/mar.21907","DOIUrl":"https://doi.org/10.1002/mar.21907","url":null,"abstract":"Abstract The use of artificial intelligence‐based devices, such as smart speakers, is rising in frontline services, as such devices can perform several tasks for customers. However, little is known about customer responses to interactions with smart speakers that occur during service encounters. This research encompasses three studies intended to enhance our currently scarce knowledge of how customers respond to interactions with smart speakers during service encounters. Focusing on the hospitality industry, the first study shows that smart speakers improve evaluations of the hotels that use them in terms of customer ratings and positive affects. The second study demonstrates that automated social presence and psychological ownership feelings are key mechanisms that explain the development of valuable customer responses. The third study, which uses virtual reality, suggests that better actual behaviors are exhibited by people who appreciate the incorporation of smart speakers into services. Thus, the findings indicate that smart speakers improve service experiences, especially if used to carry out hedonic tasks usually performed by employees.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136236071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Negative halo effects of sustainable packaging 可持续包装的负面光环效应

2区管理学

Psychology & Marketing Pub Date : 2023-09-20 DOI: 10.1002/mar.21891

Monin Techawachirakul, Abhishek Pathak, Kosuke Motoki, Gemma Anne Calvert

引用次数: 0

Strike while the iron is hot: Temperature affects consumers' appetite for risk 趁热打铁:温度会影响消费者的风险偏好

2区管理学

Psychology & Marketing Pub Date : 2023-09-19 DOI: 10.1002/mar.21905

Josh Lundberg, Adam Craig, John Peloza

引用次数: 0

One is the loneliest number… Two can be as bad as one. The influence of AI Friendship Apps on users' well‐being and addiction 1是最孤独的数字，2和1一样糟糕。AI友谊应用对用户幸福感和成瘾的影响

2区管理学

Psychology & Marketing Pub Date : 2023-09-18 DOI: 10.1002/mar.21899

Hannah R. Marriott, Valentina Pitardi

引用次数: 0

Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships 解读消费者承诺:探索自我品牌与自我群体关系的双重影响

2区管理学

Psychology & Marketing Pub Date : 2023-09-16 DOI: 10.1002/mar.21901

Brittney C. Bauer, Brad D. Carlson, Mark J. Arnold

{"title":"Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships","authors":"Brittney C. Bauer, Brad D. Carlson, Mark J. Arnold","doi":"10.1002/mar.21901","DOIUrl":"https://doi.org/10.1002/mar.21901","url":null,"abstract":"Abstract Consumer‐brand relationships are highly valued as brand‐committed consumers are thought to deliver many positive outcomes for affiliated brands. However, in addition to connections between individuals and brands, consumer‐brand relationships also involve relationships between individuals and other brand users. Little attention has been given to the potential consequences associated with commitment to other brand users as compared to the brand itself. Therefore, our framework establishes two distinct types of consumer‐brand relationships (i.e., self‐brand relationships vs. self‐group relationships ) that differentially influence brand commitment versus group commitment, leading to contrasting effects on both desirable and undesirable brand outcomes. Specifically, our studies illuminate that while brand commitment is largely associated with favorable brand‐related outcomes, group commitment does not protect against brand switching and is negatively related to willingness to pay price premiums and positive word‐of‐mouth. Our main contribution is uncovering how consumer‐brand relationships face tradeoffs between brand and group attachments, whereby commitment provides both conditional benefits as well as unintended consequences.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135304903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors 服务机器人对顾客满意度在线评分的影响:融洽关系和情境评价因素的调节作用

2区管理学

Psychology & Marketing Pub Date : 2023-09-16 DOI: 10.1002/mar.21903

Matteo Borghi, Marcello M. Mariani, Rodrigo P. Vega, Jochen Wirtz

{"title":"The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors","authors":"Matteo Borghi, Marcello M. Mariani, Rodrigo P. Vega, Jochen Wirtz","doi":"10.1002/mar.21903","DOIUrl":"https://doi.org/10.1002/mar.21903","url":null,"abstract":"Abstract Recent research has established a positive relationship between the use of service robots powered by artificial intelligence in hospitality firms and customer satisfaction online ratings, a particularly important form of electronic word of mouth. However, it is not clear if and how this relationship is augmented or diminished by moderating factors. In this study, we examined four potential moderators by using machine learning and natural language processing techniques to analyze 20,166 online reviews of hotels that had implemented service robots. We had four key findings. First, a positive service robot‐satisfaction rating relationship was further enhanced by improved customer‐service robot rapport during the service encounter. Second, higher customer effort focused on service robots in a review reduced the service robot‐satisfaction rating relationship. Third, posting reviews using a mobile device (vs. other devices) showed higher satisfaction ratings. Finally, customers' prior experience in writing online reviews was unrelated to the service robot‐satisfaction rating relationship. Taken together, these results suggest that service robots should be designed to be interactive and encourage customers to build rapport, for example, by service robots engaging in conversational flows. Moreover, customers should be nudged to use their mobile devices to post timely reviews on their positive human–robot interactions.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"198 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135306263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Gamification's role in fostering user engagement with healthy food‐based digital content 游戏化在促进用户参与基于健康食品的数字内容方面的作用

2区管理学

Psychology & Marketing Pub Date : 2023-09-15 DOI: 10.1002/mar.21892

Karine Charry, Ingrid Poncin, Avreliane Kullak, Linda D. Hollebeek

{"title":"Gamification's role in fostering user engagement with healthy food‐based digital content","authors":"Karine Charry, Ingrid Poncin, Avreliane Kullak, Linda D. Hollebeek","doi":"10.1002/mar.21892","DOIUrl":"https://doi.org/10.1002/mar.21892","url":null,"abstract":"Abstract Though digital platforms (e.g., social media) are often used to promote unhealthy, calorie‐dense foods, the dynamics characterizing consumers' engagement with healthy nutrition‐based content (e.g., as stimulated trough gamification) on these platforms remains tenuous, warranting further exploration. Addressing this gap, we deploy a qualitative field study and two experiments to show that challenge , a gamification mechanic that relies on rewarding incremental behavioral (e.g., food choice) improvements, shapes consumers' enjoyment of, and engagement with, digital healthy food‐based content. Study 1 ( n = 95) shows that challenge induces consumer enjoyment, boosting their engagement with healthy food‐related digital content. Study 2 ( n = 94) corroborates these findings by revealing a serial mediation effect of gamification‐based challenge on consumers' enjoyment of, and engagement with, healthy food‐based content. Extending Study 1, we also identify engagement's positive effect on consumers' app reuse intent. Moreover, we identify a moderating role of consumers' stage of change‐based action (i.e., readiness to act on their health), which strengthens the association of gamification‐based challenge/enjoyment. Overall, the findings substantiate gamification's role in boosting consumers' engagement with digital healthy food‐based content. We conclude by deriving pertinent implications from our analyses.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135393430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0