Psychology & Marketing最新文献_第2页

When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement 当你的支持者变成你的对手:探索模仿对社交媒体参与的意外影响

2区管理学

Psychology & Marketing Pub Date : 2023-10-18 DOI: 10.1002/mar.21928

Ouidade Sabri, Nadr El Hana, Zineb Abidi, Silvia Martin

{"title":"When your supporters become your opponents: Exploring the unintended effects of parodies on social media engagement","authors":"Ouidade Sabri, Nadr El Hana, Zineb Abidi, Silvia Martin","doi":"10.1002/mar.21928","DOIUrl":"https://doi.org/10.1002/mar.21928","url":null,"abstract":"Abstract Using parodies to mock politicians' personal flaws is a prevalent practice and represents an important threat to their brand image and reputation. However, the ability of parodies based on personal attacks to create positive social media engagement from the parodist's point of view is still unexplored. This study contributes to the attribution–emotion–action theory by exposing the unintended effects of parodies on social media engagement. We began with a content analysis of 331 parodies of political figures posted on YouTube from 2012 to 2019. Then, by using both a machine‐learning‐based analysis of 31,300 comments on those parodies and an experiment, we compared the effectiveness of two types of parodies based on personal attacks, depending on the type of stigma depicted: controllable versus uncontrollable. Our findings are paradoxical. Compared to parodies based on controllable personal stigmas, parodies of uncontrollable stigmas foster less supportive social media engagement toward the parodist and his/her parody (i.e., likes, shares), especially among individuals who were originally detractors and opponents of the parodied politician. Those effects are mediated by the role of moral‐condemning emotions expressing the inappropriateness of the topic selected by the parodist. Henceforth, it is advisable for parodists to refrain from incorporating representations of an uncontrollable stigma into their spoof creations, as such actions may imperil the levels of engagement exhibited by their audience, encompassing both their reception of the parodies and their perception of the parodists themselves.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"154 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135884744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How narcissism biases food healthiness perceptions and consumption 自恋是如何影响食物健康认知和消费的

2区管理学

Psychology & Marketing Pub Date : 2023-10-18 DOI: 10.1002/mar.21930

Renaud Lunardo, Jana Gross

引用次数: 0

Crypto cravings: Gender differences in crypto investment intentions and the mediating roles of financial overconfidence and personality 加密货币渴望:加密货币投资意愿的性别差异以及金融过度自信和个性的中介作用

2区管理学

Psychology & Marketing Pub Date : 2023-10-18 DOI: 10.1002/mar.21921

Ellen Katrine Nyhus, Darius‐Aurel Frank, Michał Krzysztof Król, Tobias Otterbring

{"title":"Crypto cravings: Gender differences in crypto investment intentions and the mediating roles of financial overconfidence and personality","authors":"Ellen Katrine Nyhus, Darius‐Aurel Frank, Michał Krzysztof Król, Tobias Otterbring","doi":"10.1002/mar.21921","DOIUrl":"https://doi.org/10.1002/mar.21921","url":null,"abstract":"Abstract Cryptocurrencies have ballooned into a billion‐dollar business. To inform regulations aimed at protecting consumers vulnerable to suboptimal financial decisions, we investigate crypto investment intentions as a function of consumer gender, financial overconfidence (greater subjective relative to objective financial knowledge), and the Big Five personality traits. Study 1 ( N = 126) found that people believe each Big Five personality trait as well as consumer gender and financial overconfidence to predict consumers' crypto investment intentions. Study 2 ( N = 1741) revealed that less than 1 in 10 consumers from a nationally representative sample (Norway) are willing to invest in crypto. However, the proportion of male (vs. female) consumers considering such investments is more than twice as large, with less (vs. more) agreeable and less (vs. more) conscientious, but more (vs. less) open and more (vs. less) financially overconfident consumers also being increasingly inclined to consider crypto investments. Financial overconfidence, agreeableness, and conscientiousness mediate the link between consumer gender and crypto investment intentions. These results hold after accounting for a theoretically relevant confounding factor (financial self‐efficacy). Together, this research offers novel implications for marketing theory and practice that help understand the observed gender differences in consumers' crypto investments.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"164 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135888726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

How technological and natural consumption experiences impact consumer well‐being: The role of consumer mindfulness and fatigue 技术和自然消费体验如何影响消费者的幸福感:消费者正念和疲劳的作用

2区管理学

Psychology & Marketing Pub Date : 2023-10-17 DOI: 10.1002/mar.21925

Lia Zarantonello, Silvia Grappi, Marcello Formisano

{"title":"How technological and natural consumption experiences impact consumer well‐being: The role of consumer mindfulness and fatigue","authors":"Lia Zarantonello, Silvia Grappi, Marcello Formisano","doi":"10.1002/mar.21925","DOIUrl":"https://doi.org/10.1002/mar.21925","url":null,"abstract":"Abstract New technologies are becoming increasingly common in consumers' daily lives, and they are significantly changing consumer experiences. Given the novelty and pervasiveness of these technologies, understanding their effects on consumer well‐being is important. This research explores how technological versus natural experiences in consumption contribute to consumer well‐being, which is defined as happiness (with its components of pleasure and meaning) and life satisfaction. The results demonstrate that the type of experience (i.e., natural or technological) affects meaning and pleasure and, consequently, life satisfaction. These effects depend on two individual characteristics: consumer mindfulness and fatigue. When consumer mindfulness is high, the type of experience does not affect pleasure and meaning as consumers consistently derive high levels of both components of happiness. However, when their mindfulness is low, pleasure depends on the type of experience. Similar patterns are observed for meaning, although this is affected by the level of fatigue felt by consumers. Therefore, meaning is affected by the two individual characteristics of mindfulness and fatigue. By demonstrating the importance of consumer mindfulness in protecting individuals from fatigue and the potential negative effects associated with technological and natural consumption experiences, this study identifies practical insights that can be used to shape technological and natural experiences that support consumer well‐being.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135994116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A meta‐analysis on peer‐to‐peer accommodation adoption 点对点住宿采用的meta分析

2区管理学

Psychology & Marketing Pub Date : 2023-10-13 DOI: 10.1002/mar.21916

Md Ashaduzzaman, Scott Weaven, Mitchell Ross, Charles Jebarajakirthy, Jiraporn Surachartkumtonkun, Haroon Iqbal Maseeh

{"title":"A meta‐analysis on peer‐to‐peer accommodation adoption","authors":"Md Ashaduzzaman, Scott Weaven, Mitchell Ross, Charles Jebarajakirthy, Jiraporn Surachartkumtonkun, Haroon Iqbal Maseeh","doi":"10.1002/mar.21916","DOIUrl":"https://doi.org/10.1002/mar.21916","url":null,"abstract":"Abstract Peer‐to‐peer‐accommodation, a sharing economy‐based business model, enables using unutilized houses, apartments, and rooms of individuals to provide shared accommodation to tourists and travelers. On account of the importance of peer‐to‐peer accommodation, many studies have been conducted on factors/stimuli driving peer‐to‐peer accommodation adoption; however, findings remain inconsistent and fragmented. Accordingly, using the stimulus‐organism‐response model, this meta‐analysis provides generalized findings on determinants driving peer‐to‐peer accommodation adoption. Our meta‐analysis shows that stimuli (service characteristics, psychological aspects, social aspects, and technological aspects) drive the organism (perceived service quality) which in turn drives peer‐to‐peer accommodation adoption. Further, our moderation analysis shows that the relationship between these stimuli and the organism, and the relationship between the organism and peer‐to‐peer accommodation adoption, vary depending on four moderators: sample type, country of study, survey administration method, and sample size. Overall, this study contributes to the stimulus‐organism‐response theory by extending it to the meta‐analytical approach and suggesting a new organism for inclusion in the original stimulus‐organism‐response model. This meta‐analysis also contributes to the peer‐to‐peer accommodation and sharing economy literature and provides practical recommendations for accommodation platform providers and their listed houses to develop marketing strategy and policy.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135858575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How gamifying AI shapes customer motivation, engagement, and purchase behavior 游戏化AI如何塑造客户动机、参与度和购买行为

2区管理学

Psychology & Marketing Pub Date : 2023-10-12 DOI: 10.1002/mar.21912

Maher Georges Elmashhara, Roberta De Cicco, Susana C. Silva, Maik Hammerschmidt, Maria Levi Silva

{"title":"How gamifying AI shapes customer motivation, engagement, and purchase behavior","authors":"Maher Georges Elmashhara, Roberta De Cicco, Susana C. Silva, Maik Hammerschmidt, Maria Levi Silva","doi":"10.1002/mar.21912","DOIUrl":"https://doi.org/10.1002/mar.21912","url":null,"abstract":"Recently, firms started to gamify conversational artificial intelligence (AI) agents, such as chatbots, to improve purchase outcomes. This article explores strategies for incorporating gamification into AI systems by investigating the impact of utilitarian and hedonic motivations facilitated by gamified chatbots on various dimensions of customer engagement (cognitive, emotional, and behavioral), as well as the subsequent effects of these dimensions on customers' purchase behavior. By conducting one cross‐sectional and two experimental studies involving real interactions with gamified chatbots, this research identifies two crucial paths that warrant attention: an optimal path from hedonic motivation to behavioral engagement, resulting in enhanced purchase, and a detrimental path from utilitarian motivation to emotional engagement, which reduces purchase. Furthermore, the research compares the effects of two types of gamified chatbots and reveals that a game‐of‐chance‐based chatbot, as opposed to a knowledge‐sharing gamified chatbot, aligns with the optimal path, leading to higher purchasing while at the same time avoiding that customers feel obligated to play the game. Based on these findings, the article provides actionable insights for eliciting favorable psychological and behavioral responses through gamified AI interactions.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136012539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sustainability‐oriented innovation in retailing 以可持续发展为导向的零售创新

2区管理学

Psychology & Marketing Pub Date : 2023-10-11 DOI: 10.1002/mar.21922

Irene Gil‐Saura, Mª Eugenia Ruiz‐Molina, Gloria Berenguer‐Contrí, Antonio Marín‐García

引用次数: 0

Business cycle effects on consumer behavior: A conceptual framework and research agenda 商业周期对消费者行为的影响:一个概念框架和研究议程

2区管理学

Psychology & Marketing Pub Date : 2023-10-10 DOI: 10.1002/mar.21924

Daniel P. Hampson, Yi Xie, Weiyi Li, Sining Kou, Yonggui Wang

{"title":"Business cycle effects on consumer behavior: A conceptual framework and research agenda","authors":"Daniel P. Hampson, Yi Xie, Weiyi Li, Sining Kou, Yonggui Wang","doi":"10.1002/mar.21924","DOIUrl":"https://doi.org/10.1002/mar.21924","url":null,"abstract":"Abstract A brand's long‐term success depends on its ability to adapt to changes in the business cycle, during which consumer responses might vary widely. Decades of research on business cycle effects on consumer behavior have led to a diverse, yet scattered body of knowledge. To lay a foundation for moving the field forward, we conduct a semisystematic literature review and differentiate the literature based on (1) behavioral foci studied and (2) underlying theoretical assumptions made. Our review of 55 articles identifies six literature fields that study business cycle effects on consumer behavior, and a multitude of theoretical approaches, which we categorize as mechanical core, affective layer, motivational ground, sociorelational, and cultural background. Next, we integrate commensurable elements of these distinct research traditions in an interdisciplinary, higher‐order conceptual framework of business cycle effects on consumer behavior, underpinned by four fundamental premises that direct marketing practice. Finally, we use these fundamental premises to delineate guidelines that advance the development of business cycle research in marketing, including (but not limited to) focus on consumer well‐being, consumer engagement and digital marketing. The conceptual framework guides the generalizable application of psychological theories to marketing practice during different stages of the business cycle.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136358978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Is it FOMO or is it ME? The influence of personality traits on cryptocurrency consumption 是FOMO还是ME?人格特质对加密货币消费的影响

2区管理学

Psychology & Marketing Pub Date : 2023-10-09 DOI: 10.1002/mar.21919

Nwamaka A. Anaza, Bhaskar Upadhyaya, Delancy Bennett, Cecilia Ruvalcaba

{"title":"Is it FOMO or is it ME? The influence of personality traits on cryptocurrency consumption","authors":"Nwamaka A. Anaza, Bhaskar Upadhyaya, Delancy Bennett, Cecilia Ruvalcaba","doi":"10.1002/mar.21919","DOIUrl":"https://doi.org/10.1002/mar.21919","url":null,"abstract":"Abstract Why do consumers invest in cryptocurrency despite its sharp increases and decreases in value? While it seems rational that such volatility should increase consumers' fear of investment, we posit that the fear of missing out (FOMO) on the possible positive returns negates such. Further, this study explores the impact that consumers personality traits, using the big five model, has on FOMO when predicting consumers purchase intentions of cryptocurrencies. Additionally, while consumer behaviorists theorize that information search is an important aspect of the consumer decision making process, marketers have yet to integrate consumers degree of cryptocurrency knowledge as a conditional factor that influences their cryptocurrency purchase behavior. Grounded in trait and prospect theory, we employ a repeated cross‐sectional sampling design to investigate these relationships in a bear and bull market. An analysis of the data from 444 and 250 respondents suggests that FOMO predicts the likelihood of investing in cryptocurrencies for certain personality traits. The findings of this study are novel as we observe that FOMO is a driving force behind cryptocurrency's consumption for agreeable and neurotic consumers. However, FOMO negatively mediates cryptocurrency investment likelihood for consumers with high openness to experience and conscientiousness in a bear market, but not in a bull market.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135146365","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

To be real or not to be real? The effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well‐being and brand purchase intention 真实还是不真实?社交媒体网红的真实(与不真实)描述对关注者幸福感和品牌购买意愿的影响

2区管理学

Psychology & Marketing Pub Date : 2023-10-09 DOI: 10.1002/mar.21920

Pauline Claeys, Karine Charry, Tina Tessitore

{"title":"To be real or not to be real? The effect of genuine (vs. nongenuine) depictions of social media influencers on followers' well‐being and brand purchase intention","authors":"Pauline Claeys, Karine Charry, Tina Tessitore","doi":"10.1002/mar.21920","DOIUrl":"https://doi.org/10.1002/mar.21920","url":null,"abstract":"Abstract Criticized for the idealized lives portrayed on social media (e.g., Instagram), a growing number of social media influencers are now embracing genuineness, showcasing unfiltered and less sophisticated pictures of themselves. The current research investigated this trend by examining how genuine (vs. nongenuine) visual self‐presentations by influencers affect their followers' purchase intention and, importantly, their well‐being. With an experiment ( n = 171) and a quasi‐experiment with an ex‐post facto design ( n = 154), we demonstrate that influencers' genuineness (vs. nongenuineness) not only benefits promoted brands but also followers' well‐being. Specifically, genuine (vs. nongenuine) influencers induce fewer upward comparisons, which, in turn, increases followers' self‐esteem, well‐being, and purchase intention. Investigating the role of gender, we show that, while males also tend to purchase more products when recommended by genuine (vs. nongenuine) male influencers, the mediating process through social comparison does not occur. Combining psychosocial and marketing perspectives, this study expands various streams of research on social media influencers and offers pragmatic contributions that reconcile managers, social media influencers, and public policymakers. More genuineness in pictures, using fewer filters and beauty artifices, provides benefits for all. Finally, we suggest future research directions as ways to further reconcile these two perspectives.","PeriodicalId":48373,"journal":{"name":"Psychology & Marketing","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135146224","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0