Journal of Advertising最新文献

{"title":"ChatGPT, AI Advertising, and Advertising Research and Education","authors":"J. Huh, M. Nelson, C. Russell","doi":"10.1080/00913367.2023.2227013","DOIUrl":"https://doi.org/10.1080/00913367.2023.2227013","url":null,"abstract":"Since ChatGPT was released on November 30, 2022, followed by Microsoft’s announcement of its artificial intelligence (AI)–powered new Bing search engine on February 7, 2023, and Google’s Bard release on March 21, 2023, it seems AI generally has taken over conversations across all sectors of society. In a very short time span, consumers and a wide range of organizations have adopted generative AI technologies with astonishing capabilities (Bove 2023). These new technological developments have accelerated the integration of AI into many tools, apps, and areas of our daily life, but the transformative AI technology is perhaps most deeply impacting the world of advertising. AI-enabled advertising spending worldwide in 2022 was estimated to be $370 billion, with predictions of $1.3 trillion in the next ten years (Statista 2023). While the viral sensation and enormous popularity of ChatGPT are generating unprecedented attention and interest in AI right now, AI, as both a theoretical concept and version of its technological implementations and applications, has a long history with its origin going back to the 1950s. In the advertising field, the first research article on the topic of AI in connection to advertising was published in 1988 (Cook and Schleede 1988). The authors described “decision support systems” (i.e., expert systems) as probably the “most widely implemented and well-known applications of AI” (48). As described, these systems used databases and models to solve problems, such as help with direct-mail systems and newspaper advertising placement. Since then, AI has changed the business of media and advertising and attracted attention from both advertising practitioners and scholars. Although there is no standard definition, Rodgers (2021) defined AI advertising as “brand communication that uses a range of machine functions that learn to carry out tasks with intent to persuade with input by humans, machines, or both” (2) and positioned AI advertising as a subdiscipline of advertising “situated at the intersection of cognitive science, computer science, and advertising” (2). Advertisers are using AI technologies in automated market segmentation and targeting, ad creative development and personalization, improving ad buying and placement, and optimizing advertising investment (Kietzmann, Paschen, and Treen 2018). Following the trend of increasing AI adoption in advertising, advertising scholars have organized sessions at the American Academy of Advertising (AAA) conference, such as the 2014 preconference, “Big Data for Advertising Research and Education,” and the joint AAA-ANA Educational Foundation luncheon panel with the provocative title, “The Future of Advertising—Will We Be Replaced by Robots?” in 2018. The Journal of Advertising (JA) has published multiple themed collections on AI-related topics, starting with a Special Section on Artificial Intelligence and Advertising, guest-edited by Hairong Li (2019). This collection of articles explo","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"52 1","pages":"477 - 482"},"PeriodicalIF":5.7,"publicationDate":"2023-07-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42226239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising","authors":"C. Davis, H. Jeong, A. Drolet","doi":"10.1080/00913367.2023.2220375","DOIUrl":"https://doi.org/10.1080/00913367.2023.2220375","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46366784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking","authors":"Niusha Jones, Anne Hamby","doi":"10.1080/00913367.2023.2218896","DOIUrl":"https://doi.org/10.1080/00913367.2023.2218896","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43707576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising?","authors":"M. Nelson, Kirby Cook","doi":"10.1080/00913367.2023.2220380","DOIUrl":"https://doi.org/10.1080/00913367.2023.2220380","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48111595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"It’s All about Timing: Captive Targeting through Mobile Ads","authors":"Jinpyo Hong, Il Im, Sungjun S. Park","doi":"10.1080/00913367.2023.2212010","DOIUrl":"https://doi.org/10.1080/00913367.2023.2212010","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43459512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness","authors":"Xu Zhou, Chen Lou, X. Huang","doi":"10.1080/00913367.2023.2217866","DOIUrl":"https://doi.org/10.1080/00913367.2023.2217866","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44398857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Are Concave Ads More Persuasive? The Role of Immersion","authors":"Liangyan Wang, Ali Gohary, Eugene Y. Chan","doi":"10.1080/00913367.2023.2216262","DOIUrl":"https://doi.org/10.1080/00913367.2023.2216262","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46513760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Celebrity Endorser Scandals and Competitor Firm Value","authors":"Janina Kleine, Nico Friederich, Michael Paul","doi":"10.1080/00913367.2023.2204906","DOIUrl":"https://doi.org/10.1080/00913367.2023.2204906","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48707545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects","authors":"Z. M. V. van Berlo, M. Meijers, Jiska Eelen, H. Voorveld, M. Eisend","doi":"10.1080/00913367.2023.2186986","DOIUrl":"https://doi.org/10.1080/00913367.2023.2186986","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48966164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions","authors":"Melanie Hirsch, Marlis Stubenvoll, Alice Binder, Jörg Matthes","doi":"10.1080/00913367.2023.2175081","DOIUrl":"https://doi.org/10.1080/00913367.2023.2175081","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48110702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}