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Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising 购买恋爱机会:依恋焦虑对消费者浪漫广告偏好的影响
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-06-22 DOI: 10.1080/00913367.2023.2220375
C. Davis, H. Jeong, A. Drolet
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引用次数: 0
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking 它写在你的脸上:超级碗广告中的情绪变化如何影响广告的喜好
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-06-20 DOI: 10.1080/00913367.2023.2218896
Niusha Jones, Anne Hamby
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引用次数: 1
Accessibility and Age: Can Legibility Improve Opportunity to Process Advertising? 易读性和年龄:易读性能提高处理广告的机会吗?
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-06-20 DOI: 10.1080/00913367.2023.2220380
M. Nelson, Kirby Cook
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引用次数: 0
It’s All about Timing: Captive Targeting through Mobile Ads 这都是关于时机:通过移动广告进行定向
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-06-08 DOI: 10.1080/00913367.2023.2212010
Jinpyo Hong, Il Im, Sungjun S. Park
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引用次数: 0
Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness 超越型品牌激进主义广告——解读色彩和信息框架在广告效果中的作用
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-06-08 DOI: 10.1080/00913367.2023.2217866
Xu Zhou, Chen Lou, X. Huang
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引用次数: 2
Are Concave Ads More Persuasive? The Role of Immersion 凹形广告更有说服力吗?沉浸的作用
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-05-31 DOI: 10.1080/00913367.2023.2216262
Liangyan Wang, Ali Gohary, Eugene Y. Chan
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引用次数: 0
Celebrity Endorser Scandals and Competitor Firm Value 名人代言丑闻与竞争对手公司价值
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-05-09 DOI: 10.1080/00913367.2023.2204906
Janina Kleine, Nico Friederich, Michael Paul
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引用次数: 0
When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects 当媒介是信息：创意媒介广告效果的元分析
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-04-04 DOI: 10.1080/00913367.2023.2186986
Z. M. V. van Berlo, M. Meijers, Jiska Eelen, H. Voorveld, M. Eisend
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引用次数: 2
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions 有益还是有害？社交媒体上有针对性的政治广告如何（不）塑造选民的认知
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-03-23 DOI: 10.1080/00913367.2023.2175081
Melanie Hirsch, Marlis Stubenvoll, Alice Binder, Jörg Matthes
{"title":"Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions","authors":"Melanie Hirsch, Marlis Stubenvoll, Alice Binder, Jörg Matthes","doi":"10.1080/00913367.2023.2175081","DOIUrl":"https://doi.org/10.1080/00913367.2023.2175081","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-03-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48110702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research 论广告作为审美对象——广告美学研究的主题回顾
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-03-20 DOI: 10.1080/00913367.2023.2183286
Ileyha Dagalp, J. Södergren
{"title":"On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research","authors":"Ileyha Dagalp, J. Södergren","doi":"10.1080/00913367.2023.2183286","DOIUrl":"https://doi.org/10.1080/00913367.2023.2183286","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42723286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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