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Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode 利用社交媒体广告促进女性消费者赋权和参与:监管模式的作用
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-09-29 DOI: 10.1080/00913367.2023.2255251
Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins
{"title":"Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode","authors":"Felix Septianto, Frank Mathmann, Linda D. Hollebeek, E. Tory Higgins","doi":"10.1080/00913367.2023.2255251","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255251","url":null,"abstract":"While prior research has gleaned important insight into consumers’ social media engagement, an important literature-based tension exists that warrants further attention. On the one hand, females ar...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"10 22","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis 广告行业对无障碍与残疾再现的建议:批评性话语分析
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-09-27 DOI: 10.1080/00913367.2023.2255248
Edward Timke
{"title":"The Advertising Industry’s Advice on Accessibility and Disability Representation: A Critical Discourse Analysis","authors":"Edward Timke","doi":"10.1080/00913367.2023.2255248","DOIUrl":"https://doi.org/10.1080/00913367.2023.2255248","url":null,"abstract":"How do advertising trade press and association resources advise practitioners on considering disabilities in advertising work? What does the industry think are effective practices for taking disabi...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"10 24","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A Computer Vision Methodology to Predict Brand Personality from Image Features 从图像特征预测品牌个性的计算机视觉方法
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-09-21 DOI: 10.1080/00913367.2023.2250842
Taylor Jing Wen, Yilang Peng, Jing Yang
{"title":"A Computer Vision Methodology to Predict Brand Personality from Image Features","authors":"Taylor Jing Wen, Yilang Peng, Jing Yang","doi":"10.1080/00913367.2023.2250842","DOIUrl":"https://doi.org/10.1080/00913367.2023.2250842","url":null,"abstract":"Using the computer vision method, this study proposes an analytical model of visual aesthetics for brand communication and analyzes the effects of visual features (i.e., colors and visual complexit...","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"10 19","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50164623","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations 重新思考哈洛·盖尔:他对广告贡献的心理影响及其持久影响
2区 管理学
Journal of Advertising Pub Date : 2023-09-12 DOI: 10.1080/00913367.2023.2249055
Mark Tadajewski
{"title":"Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations","authors":"Mark Tadajewski","doi":"10.1080/00913367.2023.2249055","DOIUrl":"https://doi.org/10.1080/00913367.2023.2249055","url":null,"abstract":"Harlow Gale is often depicted as the first experimentalist in advertising thought. This positioning elides influences which impacted upon his thinking. In this article, we outline Gale’s involvement with psychical research and its implications for advertising. These narratives are situated within a genealogy of subliminal processes across advertising and marketing theory from the late nineteenth century through to social cognition studies today. Gale’s connection with psychical research, in conjunction with early practitioner reflections on the unconscious, formed the enabling conditions for his major contributions to advertising. Psychical scholarship spotlighted the centrality of the “multiplex self” to human functioning. While psychical framings scaffolded Gale’s empirical, conceptual, and theoretical work, it also limited greater engagement with his insights. However, subsequent modifications of advertising theory and practice are underwritten by levels of continuity and discontinuity that facilitate the identification of psychically indebted bodies of thought from Gale’s time to the present day. Taken together, these analytic associations provide a substantive reorientation of historical and contemporary accounts of advertising theory and practice.","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135826263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement 广告肉替代品：监管模式和积极情绪对社交媒体参与的互动效应
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-09-06 DOI: 10.1080/00913367.2023.2250830
Felix Septianto, F. Mathmann
{"title":"Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement","authors":"Felix Septianto, F. Mathmann","doi":"10.1080/00913367.2023.2250830","DOIUrl":"https://doi.org/10.1080/00913367.2023.2250830","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45473318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements 你的老板更喜欢冰茶广告吗?感觉强大对消费者对冷广告偏好的影响
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-08-14 DOI: 10.1080/00913367.2023.2236149
Sheng Bi, Andrew W. Perkins, Huan Chen, Benjamin Phifer
{"title":"Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers’ Preference for Cold Advertisements","authors":"Sheng Bi, Andrew W. Perkins, Huan Chen, Benjamin Phifer","doi":"10.1080/00913367.2023.2236149","DOIUrl":"https://doi.org/10.1080/00913367.2023.2236149","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48084636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns 管理参与式营销传播活动的通用客户身份框架
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-08-10 DOI: 10.1080/00913367.2023.2237089
Angeline Nariswari, Qimei Chen, D. Alden
{"title":"Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns","authors":"Angeline Nariswari, Qimei Chen, D. Alden","doi":"10.1080/00913367.2023.2237089","DOIUrl":"https://doi.org/10.1080/00913367.2023.2237089","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42521278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation 休息一下，但要与众不同！孵化任务特异性对广告创意生成的调节作用
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-08-08 DOI: 10.1080/00913367.2022.2087200
Sarah Schütmaat, Julian Felix Kopka, Lawrence Ang, T. Langner
{"title":"Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation","authors":"Sarah Schütmaat, Julian Felix Kopka, Lawrence Ang, T. Langner","doi":"10.1080/00913367.2022.2087200","DOIUrl":"https://doi.org/10.1080/00913367.2022.2087200","url":null,"abstract":"Abstract Experiments in psychology suggest that an incubation phase during idea generation can be beneficial. The incubation phase involves taking a break from thinking about the creative problem, usually by performing a distraction task. However, no studies test the influence of incubation phases in advertising tasks. In-depth interviews among 12 advertising creatives emphasize the practical relevance of this topic but also reveal a lack of knowledge regarding how to design effective breaks. Creating advertisements differs notably from tasks typically investigated in psychology (e.g., Unusual Uses Task). Whereas advertising idea generation requires a complex process of configuring individual elements into a coherent story, the latter requires selecting solutions from a pool of possible options. This research tests this new classification (configuration versus selection) and its implications. In two experiments, participants who engage in an incubation task that occupies brain areas similar to those used in the creative tasks do not exhibit enhanced creative performance compared with no incubation. However, those who engage in an incubation task that involves brain areas different from the creative task perform better. These outcomes reflect task-specific neural fatigue, suggesting that to gain the benefits of incubation phases, advertising creatives must engage specifically in break activities that are dissimilar from the creative task.","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"52 1","pages":"578 - 593"},"PeriodicalIF":5.7,"publicationDate":"2023-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48929911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study 流媒体视频广告对广告信息编码的影响:一项神经生理学研究
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-07-20 DOI: 10.1080/00913367.2023.2222782
Seungji Lee, Jooyoung Kim, Glenna L. Read, Sung-Phil Kim
{"title":"The Effects of In-Stream Video Advertising on Ad Information Encoding: A Neurophysiological Study","authors":"Seungji Lee, Jooyoung Kim, Glenna L. Read, Sung-Phil Kim","doi":"10.1080/00913367.2023.2222782","DOIUrl":"https://doi.org/10.1080/00913367.2023.2222782","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.7,"publicationDate":"2023-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45692796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Journal of Advertising Research Quality and Ethics Guidelines 广告研究质量与道德准则杂志
IF 5.7 2区 管理学
Journal of Advertising Pub Date : 2023-07-17 DOI: 10.1080/00913367.2023.2227015
J. Huh
{"title":"Journal of Advertising Research Quality and Ethics Guidelines","authors":"J. Huh","doi":"10.1080/00913367.2023.2227015","DOIUrl":"https://doi.org/10.1080/00913367.2023.2227015","url":null,"abstract":"","PeriodicalId":48337,"journal":{"name":"Journal of Advertising","volume":"52 1","pages":"483 - 485"},"PeriodicalIF":5.7,"publicationDate":"2023-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47413009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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